it is an history about the origination of advertising.and reference to Indian context

1. ORIGINATION
DEVELOPMENT
INDIAN CONTEXT

2.  In the ancient Greek & Rome signs are used to
carry information 200 years back.
 These signs generally consisted symbols.
 The sudden development in advertising came
after invention of printing.
 When printing techniques developed., signs
are replaced by words, and messages.
 During 17TH
century news papers started
appearing various parts of the world (Europe).
 People used news papers to illustrate about
their commercial establishments.
 Earlier ads in news papers were of books,
marriage offers, travel ads and so on…..
 Then advertising became main source of
income for news papers.
 It Leeds to industry expansion.

3.  Around 1840 several people started selling
space in news paper, later who developed
into AD AGENCIES.
 The first ad in news paper was offering a
coffee in 1652 in England.
 In starting it was “pioneering in nature,
competitiveness was entered in 18TH
century.
 In the 19TH
century creative advertisement
was developed, the 1st
AD Agency was
founded by VOLNEY PALMER IN 1841.

4.  Due to the industrial revolution and
enhanced markets altered the relationship
between goods producer and user
created the need for advertising.
 The need for communication is increased
because of mass production.
 The other vehicles like Magazines, Radio,
TV, has made the advertising as a
profession.

5. By the end of 1920advertising is emerged
as a major industry.
Then the advertisers, copy writers, lay
outmen, artists , marketing experts started
wide range of advertising services.
In 1948 the advertising volume crossed $
1million.

6.  In 1905 Advertising in India was started by
DATTARAM & COMPANY in Mumbai.
 Recently we celebrated 100years of Indian
advertising.
 In India 40 ad agencies are handling 80%
business with volume of 10,000 crores,
with150+ TV channels 135 Radio stations.
 The foundations of advertising in India was laid
down by two English companies i.e. J.WALTER
THOMPSON & D.J.keymer’s.
 The professional bodies like:
• ISA- Indian society of advertisers.
• AAAI-advertising agencies association of
India.
• Ins- Indian newspapers society.
• IBS- Indian broadcasting society.

7. STAGE TIME PERIOD HAPPENINGS
FIRST 1900-1947 ADVERTISING IS ORIGINATED IN ABROAD.
INDIAN INVESTMENT IS LOW BECAUSE OF
AGRICULTURE.
SECOND 1947-1977 ADVERTISING CREATION STARTED IN INDIA.
PRESS COMMISSION OF 1953.
AD AGENCIES STARTED OPERATIONS
THIRD 1977-2000 SECOND PRESS COMMISSION 1883.
AD REVUNES CROSSED 200 CRORES.
TV COMPLETELY CHANGED INDIAN SINARIO.

8. THANK
YOU………..