Improving beverage sales is a great way to drive sales at your stores. Shelf placement can be done easily with the help of planogram software. It helps retailers with proper shelf planning and placement to improve beverage sales.

1. Best
Planogram
Practices to
Increase
Beverage Sales

2. Why Beverage Sales
is Important Today?
• In a study, it has been found
that 35% of total restaurant
sales are from beverage
accounts.
• Today, most retailers place
beverage items on their shelves
because they have a better
profit margin than food items.

3. How Planogram can Improve Beverage Sales?
It helps manufacturers and
retailers optimize the
performance of retail shelf
space to improve the store
performance and drive
customer attention.
It helps to place beverage
items based on
different categories
including price, brand, type
and more.
It helps to place products
based on customer demand
by analyzing the sales
data, and this helps to
improve sales.

4. Planogram Tips for Beverage Sales and Merchandising
Include different display types
Organize by category
Pick a new wine or soft drinks to showcase each week
Try a different tactic

5. Include
different
display types
• Retailers can use counter displays, wing panels,
cross-merchandising displays to creatively stock
products.
• When it comes to displaying beverage items, the
retailer should understand their type, bottling
format, closure method, and storage environment.

6. Organize by category & Pick a new wine or soft
drinks to showcase each week
• Retailers can classify the products on a category basis. For
example, a retailer can categorize soft drinks, beer and wine,
cider under the category of ‘beverages.’
• Retailers should focus on displaying new wine or soft drinks
on shelves weekly. This will make shoppers purchase
items and increase sales.

7. Try a different tactic
• Retailers can allocate shelves filled with
beer and wine, while leaving one or two
empty spots on the shelf empty.
• This will make it look like your
beers are high demand and people are
purchasing them.

8. Use Nexgen POG to effectively plan and execute retail displays
to improve beverage sales.
www.nexgenus.com sales@nexgenus.com