By strategically arranging products on shelves, considering color schemes, and optimizing spatial layouts, the planogram strategy enhances the tactile, visual, and olfactory elements within the retail environment, thereby influencing customer behavior and encouraging prolonged engagement.

1. Sensory Retail:
How Planogram
Strategy Appeals
to Customer
Senses?

2. How Planograms
can Boost Sales?
Planograms help retailers
strategically arrange products,
optimize visual appeal, and guide
customers to make purchase.
This captivates and
inspires shoppers, which results in
elevating the overall shopping
experience.

3. Planogram Ideas to Boost In-Store Sales
Color psychology Spatial flow Interactive displays
Aromatherapy and
ambient sound

4. Color Psychology
Incorporating color psychology can
leverage the emotional impact of colors to
influence customer behavior.
Warm tones like red and orange may evoke
a sense of urgency or excitement, while
cool blues and greens may promote
calmness.
By aligning the color scheme with the
brand's identity, retailers can create a
visually appealing and emotionally
resonant atmosphere.

5. Spatial Flow
Imagine shoppers passing through the
fashion outlets, where the spatial flow
takes them through curated displays that
showcase the latest trends.
The layout is designed to effortlessly
transition from casual wear to formal
attire, providing a view of the brand’s
fashion offerings.
This not only maximizes exposure to
merchandise but also keeps customers
engaged and encourages exploration.

6. Interactive Displays
Incorporating interactive displays within planograms
adds a tactile dimension to the shopping
experience.
For example, cosmetics stores place interactive
displays to bring makeup and skincare products to
life.
Shoppers can even experience the texture of the
skincare products through hands-on
demonstrations, making informed decisions about
what suits their skin best.

7. Aromatherapy and Ambient Sound
Strategic placement of scent diffusers or the integration of ambient soundscapes can evoke
specific emotions.
Imagine that your shopper is surrounded by the calming scent of lavender as they reach the
sleep-inducing products placed on shelves.
Each scent can be selected thoughtfully to complement the products on display and create
a sensory experience for shoppers.

8. Use Nexgen POG to plan and execute store shelves
effectively.
www.nexgenus.com sales@nexgenus.com