Planogram study of All that Jazz store Bhubaneswar Odisha with suggestions for the changes which could have been done.

1. PLANOGRAM
Submitted by :
Arpita Tripathy
Tulasi Kumar Nanda

2. • Planogram is created with sales data
• Planogram ensures that most popular
and profitable products are given right
amount of facing and allocation
• Planogram dictate the layout of the
store
• Planogram are never static
• Planogram are based on customer
demand
• Planogram are designed, redesigned or
updated with change in season
WHY PLANOGRAM?

3. SHORT TERM BENEFIT
• Your data will be clean and your products
classified.
• You’ll have a better grasp of your product
and category performance.
• You’ll have better space allocation, which
means an immediate increase in sales.
• You’ll have an improved awareness of
your space value as well as space return.
• Both your store consistency and retailer
brand awareness will be improved.

4. LONG TERM BENEFIT
• Planograms maximise the selling potential
of entire shelf space.
• Sales strategy will be realised at store
level.
• A significant increase in sales and stock
rotation.
• Customers are presented with a well-
organised product selection that is also
visually appealing.
• Product replenishment will be both
simplified and optimised.

5. ALL THAT JAZZ- PATIA

6. About All that Jazz- Patia
The carpet area is 3000sq ft.
The brands offered in the store are
• Puma
• Jack & Jones
• Rare Rabbit
• Rare Blue
• Levi’s
The store layout was a free flow layout.
The maximum area was allocated to the brand
PUMA.
The fixture differed from brand to brand.
And each brand is displayed with a different
story. For Puma it was motor sport, lifestyle and
running. For Jack & Jones it was graphics and
casual.

7. Planogram of
All that Jazz

8. Accessories are displayed in
this section. The dimension of
the area is 2X8 ft
So, the sq. feet area provided
16 sq.feet
The dimension of the fixture
is 8X6. The T-shirt, shorts
and bags has been displayed
and the area provided is 16
sq. feet
The dimension of the fixture is
12X6. The square foot area
provided is 48 sq. feet. This is
the section where shoes has
been displayed.
The dimension is 6X8 ft. The
section has hanger with T-shirt
and Track Pants

13. Dimension 25X6 ft. The
space provided 75 sq. ft.
Fixture has shelf and cliff
hanger with T-shirt, and
Bags at Top Shelf.
Dimension 3X4 sq. ft.
The area around is 40 sq.
ft Table top with Polo T-
shirt display.
Dimension of the floor
fixture is 10X6 sq. ft. The
area should be 98 sq. ft. The
fixture had T-shirt, floaters
and Undergarment
Dimension 5X6. The wall
fixture had shelf and cliff
with products t-shirt and
bags.
Dimension 4X1 sq. ft.
The area required 10 sq.
ft. T-shirts were the major
product on display.

15. WALL FIXTURE DIMENSION
8 ft
25 ft

19. The dimension of
the table is 4X1 sq.
ft. And the space
required will be 10
sq.ft
Dimension 4X2 sq. ft.
The space required is
10 sq. ft.
Dimension 6X6 sq. ft.
The space allocated
for customer is 24 sq.
ft.
Dimension of this area is
14X10 sq.ft. The total
area allocated to Rare
Rabbit was 140 sq. ft.
which consisted of wall
fixture and floor fixture.

22. TRIAL ROOM

23. SUGGESTIONS.
Certain places were too clumsy and no space
was provided for the customer to browse a
product
Also the products kept along each other were
not complementing each other e.g., floaters
kept near t-shirts, tie and floaters display in a
single section.
No single color code was is being maintained,
merchandise were kept in haphazard manner.
Old stocks were still existing which should
have been flushed out years ago. For example
denizen jeans which is out of Indian market is
still available here.
Signages were also not updated. For example
Brands like CKJ, Nautica were not available
in the store.

24. ALL THAT JAZZ -JANPATH

25. CONT..