A planogram is a model that indicates how retail products should be placed on shelves to maximize sales and minimize wasted space. It defines which products go in which areas and quantities. There are different types of planograms including text-based for supermarkets, pictorial for apparel brands, and 3D models that visualize product location and quantity. Planograms are used to maximize space and sales through strategic cross-merchandising and identifying highest converting locations. They also help detect traffic flows and optimize visual and commercial product placement goals through research-backed minimum spacing between items.
2. WHAT IS IT?
“A model that indicates
the placement of retail
products on shelves”
Placement is important in retail to maximise
sales and minimise wasted space.
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3. PLANOGRAM
Provide
Details as to where a
product should be
placed on a shelf and
how many faces that
product should have.
Defines
Which product is
placed in which area of
a shelving unit and
with which quantity.
Arrange
The product in such a
way that makes it
appealing to the
consumer for
maximising the
amount of sales and
merchandise on shelf
while minimising
wasted space.
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12. Maximise Space
Strategic product
placement of cross-
merchandising products.
Identify highest-
converting locations in
your store & put
merchandise there that
you want to prioritize.
PLANOGRAS ARE USED TO
Maximise Sales
Planograms support
more effective inventory
management.
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13. PLANOGRAMS ARE ALSO USED TO
» Detect Traffic flow
» Entry and Exit routes
» Maximum and Minimum time taking areas
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17. Supported by
Horizontal,
Vertical $
Block placement.
VISUAL
Research studies found
Minimum placement
reage bettween 15 to 30
centimetres of one single
product is necessary to
acgieve and increase in
customer attention.
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18. Supported by
Horizontal,
Vertical $
Block placement.
VISUAL
Research studies found
Minimum placement
reage bettween 15 to 30
centimetres of one single
product is necessary to
acgieve and increase in
customer attention.
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21. Driven by Market Share
» Companies collect sales
data for all the products
and calculate market
share of certain product
in its market segment.
» Depending on this they
decide, which product
will get best location.
COMMERCIAL
Driven by Margin Placement
» Influenced from product
margin.
» Higher margin product
get better location.
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