Planograms are visual merchandising tools, which help you to plan and execute store shelves by understanding the product range and making sure to fill the space between aisles, which leads to a more visually appealing shelf. This ensures a better shopping experience for your shoppers since they can find the items without any fuss.

1. How to Boost Your In-Store Sales –
7 Easy Ways

2. How Visual
Merchandising can Boost
In-Store Sales?
• It helps you to plan and execute
store shelves by understanding the
product range and making sure to
fill the space between aisles, which
leads to a more visually appealing
shelf.
• This ensures a better shopping
experience for the shoppers since
they can find the items without any
fuss.

3. 7 Easy Planogram Ways to Boost Your In-Store
Sales Effectively
1
Improve store
layout design
2
Make sure your
top-selling product
is visible
3
Rotate items on
your shelves
4
Create product
bundles for
impulse purchase
5
Run offers &
discounts
6
Spring out of the
season and cross-
merchandise items
Use checkout
counters for
impulse purchases

4. Improve
store layout
design
Understanding customer flow in your store
can help retailers create a winning store
layout design.
Most people visit your store by looking at
your window displays.
Retailers can display seasonal or trendy items
on window displays to encourage shoppers to
come and purchase at your store.

5. Make sure your top-
selling product is visible
• Manage your store shelves by making the
products easily visible to your shoppers -
for instance, placing edible items like
vegetables, fruits, and dairy products in
the initial aisles because they are the
more demanding ones.
• This will make the shopping experience
more enjoyable and will increase store
sales.

6. Rotate items on your
shelves
• Rotating items on your shelves can make your product
shelves attractive.
• For example, if you always store face cream on the
second shelf of the first aisle, your customers will
know where to look for it. But when you replace that
shelf with face serum, customers will have to go
through other shelves to find the face cream.
• By doing so, they get a chance to look at more of your
store’s inventory, resulting in better sales.

7. Create product bundles
for impulse purchase
• There are times when your shoppers fail to purchase certain
items from their shopping list. That is why retailers can use
bundles to seek shopper’s’ attention and improve their store
sales.
• For example, you can make a product bundle off bathing items
like shampoo, soap, body wash, and face wash together to
remind shoppers when they come across the shelves.
• Not just that, your shoppers will find it easier to pick up a single
bundle rather than purchase from multiple shelves.

8. Run offers & discounts
• Providing offers and discounts can entice
your shoppers easily. During the Christmas
season, retailers offer discounts on
decorating items, gift hampers, gift cards,
chocolates and more to increase their store
sales.
• For example, retail stores in the U.S. offer
discounts like 10% for all Christmas items to
boost sales.

9. Spring out of the season and
cross-merchandise items
• Placing seasonal and cross-merchandise items
on your store shelves is a great way to
encourage shoppers to purchase.
• Retailers can place chocolates for Valentine's
Day along with gift cards or gift hampers to
easily move out the products from aisles
through impulse purchases.

10. Use checkout counters for
impulse purchases
• Placing items like small toys, gift cards,
chocolates, new items, snacks, and magazines
near the checkout counter will result in
increased last-minute purchases.

11. Use Nexgen POG to effectively plan and
execute retail store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com