Checkout counters are great for last-minute reminders, where retailers can place products with the help of a planogram software, that customers may have forgotten, seasonal or discount products and other items.

1. 5 Retail Checkout
Counter Ideas to Try
in a Retail Store

2. What is a
Retail
Checkout
Counter?
 Checkout counter is a critical part of every retail
store – it is the space where every retailer rings
up customers for last-minute reminders to
encourage impulse buying.

3. How
Planogram is
Helpful
in Placing
Products at the
Checkout
Counter
Areas?
 It helps to place products that customers may have
forgotten, seasonal or discount products and other
items.
 Helps to ensure efficient use of the floor, checkout
counters and shelf space to maximize in-store sales.
 Helps shoppers a lasting impression and immerses them
in visiting the retail stores next time.

4. FiveCheckout
Counter Ideas
to Improve
RetailStore
Sales
Prioritize customer’s health and safety
Appeal to shopper’s sense
Run discounts and clearance sales
Spring out the season and cross-merchandise products
Tap into impulses

5. Prioritize
customer’s
health and
safety
It can be done by installing plexiglass around the
checkout area or by displaying or selling hand
sanitizers to encourage customers to use them.
This helps to minimize unnecessary touching and
make customers revisit the store.
Prioritize
Customer’s
Health and
Safety

6. Appeal to
Shopper’s Sense
& Run Discounts
and Clearance
Sales
• Retailers can add options like grab-and-go snacks such
as chocolate and candy alongside beverages or items to
increase the chance of impulse purchases.
• Placing labels on checkout counter area shelves with
the help of a planogram shelf signage like ‘50% off’,
flat ‘30% off' increases impulse buying.

7. SpringOut the
Seasonal and
Cross-
Merchandise
Products
&Tap into
Impulses
• Placing of the season and cross-merchandise
products encourages customers to make an
impulse purchase near checkout.
• It helps displaying some particular items like gift
cards, kid’s toys and soft drinks on the counter
area for increased impulse buying chances.

8. UseNexgenPOGtoeffectivelyplanandexecuteretail
checkoutcountertoimprovestoreperformance.
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