The document provides details about creating a promotional video for a photography course at a college. It discusses researching other college videos, interviewing photography students and teachers for the new video, and showing student work from the course. The budget for the project is £4000 which will be used for equipment, software, and other production expenses. Legal and ethical considerations for the video like copyright, confidentiality, and fair representation are also addressed.

1. Conner Murray
Proposal
As I am going to create a video for a certain department in college I researched what
our college already has online, not only looking at ours looking into others in area
and how they present the videos.
Starting off researching Cheadle and Marple where I attend firstly to see what the
college has already presented online and how the videos are aimed at the target
audience to get ideas of how to present
the video once everything is completed.
Every video researched was different
how some contained students in the
college environment telling us there
opinion others involved teachers
explaining about the variety of courses.
The video shows a range of different things from the college keeping the campus
colours running through the video promoting the logo to presentation skills.
As the presentation is for the general college not a
certain topics keeps the video rather simple and some
information is weaker for different topics which could
put the target audience off less spoke about topics.

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To look at other colleges in the local
area to see what they had to offer and
if videos are accessible online
Stockport College they had completely
different approach to their campus
video for people considering that
college.
The layout of the video is very
animated because they have used the
idea of „Stockport College 4D
Prospectus Comes Alive‟ its shows a
book turning pages and the different
types of subjects they offer. Also includes text about the college that changes with
every turning.
Another thing the college
have is their own page on
YouTubeaccount and
information about what the
departments have to offer.
In the video I will be creating I want to include some of the ideas within the videos
I‟ve researched.

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Assignment 1 Unit 4 Task 3A
Client Brief
For our project we have decided to pick the course photography in order to create a
video explaining and showing off the course to potential students. Photography is a
course we have studied and enjoyed whole heartedly. It is also a subject which would
and will appeal to a large number of possible students as we feel more people should
be a part of it and we would like to show off how good the course is at our college and
what it provides.
With regards to content, it would be appropriate to show an interview with yourself
and a few students. This would be a great feature which we can include as it helps
promote the course within the college and by having an opinion from the teacher and
the students saying the advantages of the course, this allows them to persuade them
to come to the college as there is no one better to interview other than the person
who teaches it and the students to study the course.
We would love in our video to show some of the students work and a small look
around the department as well as previous student‟s work, the studios, the classes
and some of the students using the facilities. This allows us to show off the final
produce of what the students have made and hopefully appeal to future students in
hope they would enjoy doing something like the work we show.
The video will be edited down using software we have for example Photoshop, Adobe
After effects. When we produce the final edit of the video we will be placing it onto a
CD/DVD that we can hand out on open days as well as uploading it on the college‟s
website to catch people‟s attention.
The reason why we are doing this is because we would like to put forward some of the
more specific and specialised courses that the college campus has to offer in order to
attract it and for it to be aimed at potential students.
We would want to keep the video short and sharp just too keep the audience‟s
attention, if we end up making it too long we run the risk of making the audience
switch off. 2-3 minutes appears to be the optimum length.
The time it takes us to film the video, we would be starting to film it towards the end
of January but if it takes longer than expected we would be filming at the start of
February. The amount of time we will have to work with will be around the end of
March. This is a suitable for us to be filming as we have to fully plan what to include
in the video for example:
• Where is it going to be filmed?

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• Who will be filmed in the video?
• What will be said in the video?
• What we will show in the video?
• How long the video will be?
• How will we edit the video?
• What resources we will need?
Constraints
Budget – Total = £4000
Camera - £400
Lights - £100
Computer - £800
Editing Software - £250
Microphone - £50
Tri-Pod - £20
Photoshop - £450

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TOTAL=£2070
With a budget of £4000 we need to make sure that we don‟t spend money on things
that aren‟t necessary to produce our advertisement, and that we don‟t hire other
people to do the basic things that we can do our selves. Within the budget we need to
include all the appropriate materials that enable us to create and edit the video
together. As we are a company starting from scratch we need to invest in some
software that will help us out in the future. The small scale advertisement will not
need the most advanced cameras to film it, and it won‟t need High Tec software to
edit it in as we just need to add the basic effects and transitions. The reason that we
are investing a large amount of our budget into Photoshop is because that is the
software that we will be using to create logo and all the other small designs or
headings that will be placed in our video. We have put a lot of money into the
computer so that when it comes to editing the video we have a fast and reliable
computer. We will be using a DSLR for the camera as it can shoot stills along with
video footage which is what we need for creating the advertisement. We chose to buy
a Tri-Pod as we need to create still and professional looking footage so that the
camera isn‟t swaying around the place while the cameraman is filming. As almost all
Tri-Pod‟s work the same we have decided to go with a cheap one as it will work just
as well, and will support the camera when filming. The microphone is a key part to
making the video, the high quality audio of the students speaking is key to making
out video stand out so that you can hear them as clear as day. We have bought some
additional lights so that we can light the scene up correctly as the lighting may
change through-out the day so we need to make sure that it doesn‟t so that we can
keep continuity throughout the video. For the editing software we will be using final
cut pro as it is very well known and easy to use, as we are getting a Mac it was also
the most practical software to buy.
Resources
Throughout the whole project certain things and people will have to be employed for
the whole video come together. Within the budget set they are only titled as the
overall category within them are extras that are the resources.
The budget covers all of this equipment involved:
- Camera
- Sound
- Lights
- Software

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- Expenses
Camera
To produce the final product the camera is one of the main reasons behind achieving
it, but to get the very best quality extras are needed.
The most commonly used extras that are used during most filming are tripod, spare
batteries, memory cards and a rain cover being fully equipped with these help
achieve to the best ability.
Sound
When creating a video not only is the images created one of the main focus points
with it you need to be able what‟s going on within in the video.
Adding sound to the video such as voice overs, or music. This changes the whole
viewing experience to achieve the best quality of sound possible using microphones
also high definition sounds for the best sounds throughout.
Lights
The clearest picture is wanted when videoing to be successful when wanting to
achieve this it‟s important lighting is used if some areas being filmed in are not very
well lit.

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You can get lights from free standing to some that attach onto the camera the light
going to be used mainly in this project is a LED Video light which attaches to the
camera.
Software
Before all the different clips are finally brought together to produce the whole video
they usually are edited to eliminate errors within the video and add finishing touches
to the overall video. Also using editing software allows the file of the project to be
changed to different file formats if needed to.
Expenses
As a team of our employees will be helping with the project we as humans need
resources to keep us going, so we look after the staff by paying for their expenses
from meals/drinks and transport costs.
Legal and Ethical considerations
Legal
Copyright Law
I‟m aware of the Copyright law and what is allowed and not allowed. Copyright is the
ownership of something they‟ve done all by themselves and if anyone else does copy
exactly or even similar to your own work for example used your work within their
work they‟ve done e.g. In a collage, That is still counted as Copyright and for that is
breaking the law so the person who has originally done it can claim money from the
person who has taken their work if they didn‟t ask permission or pay the person to
use it in the first place. Copyright laws are used for when personal things so it covers
about copies, license and literary, musical, or artistic work, printed, audio, video, etc.
These are all things that are subjected for the law of Copyright. Copyright is
maintained with the person constantly until it reaches the point where they die and
still remains after 70 years after they have died. Then after the 70 years people are
officially allowed to use their work with no permission. For example the story Romeo
and Juliet was written ages ago and is a story people can re-do and do whatever with

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because it‟s been more 70 years after the original owner has died. So the Copy right
law doesn‟t remain for any longer.
I am aware of all the Copyright rules for the task. Our team and I are doing we will
have to consider the copyright laws for a series of things for example we will have to
make sure we won‟t have any brand logos on show so if the client was wearing a Nike
tick on his shirt we would have the blur it out or change the top otherwise we would
have to include a sum of money to the brand. We will have to consider ourselves
putting copyright on the video when uploading it to the college website and YouTube
and social network, otherwise people could take our video and claim it as their own
as we have no mark onto the creation of out video saying it‟s out property. Not only
does Copyright come involved in the final creation, it also needs to be involved in the
client brief and the setting the scene. I would need permission of the college to allow
me to film on the site and have permission from the people I will be filming in the
video. If they weren‟t happy with being in the video, we would have to take action
and blur them out or edit them out or not even broadcast it. But Copyright comes in
with our production too. If someone was to steal or use our video without our
permission I would have right to sue them.
There are various ways for Copyright Law can be infringed and warn people against
any legal proceedings in that event. This is done by displaying the makers named
either onto the actual picture or may even place your name beside it. But the one
main thing that is needed to protect our video is to have to insert the Copyright
symbol which looks like this… “©”. Then this way if this symbol was displayed on our
video then I had right to sue them and get money from them for Copyrighting the
video.
Intellectual property rights
Intellectual Property rights or in other words IP is when a person has ownership of
certain ideas that they originally invented. For example anything to do with literary
and artistic works etc. Therefore if you drew a picture, the person would have
automatic intellectual property rights as they are given to the person who originally
created it. This is because it stops other people especially companies from taking the
picture and intellectual property rights allows you to protect your image and manage
how you want your image to be shown e.g. To the public or not.
I am aware of our product and that I have Intellectual property rights. I am aware
that the rights and regulations belong to me and nobody else. I can manage how I
want to create our video and if a company or another person takes our video without
our permission is a form of copy right and I can seek money from them.

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Libel
Libel is when statement is published and the statement is false. In addition it can be
damaging to a person's reputation. An example is the beer company Carlsberg has a
slogan which is “Probably the best beer in the world”. This is following the laws but
only because they have used the word “Probably”. If the company decided to do a
slogan which of said “It is the best beer in the world” then that would be Libel. The
risk of making a Libel statement can be taken to the High Court because of any
published statements which are alleged to defame a named or a recognizable any
individuals in a state which can lead to them losing their trade or their loss in their
profession.
If I decided to put on our video “The best course in the world, come do this course”
on our video then I will be using a libel statement because how do I know that is true
because it‟s just an opinion and I had no right to right that on our
video/advertisement etc. I understand all the Libel terms and I can re assure you that
I won‟t be including any libel statements anywhere in our video.
Ethical
Decency
Decency is the quality or state of conforming to social or moral standards of taste and
propriety. So for the video I will be producing an advertisement for our product in
order for it to sell as well as a website. I am aware of the Decency issues and I can
ensure I will not include anything unnecessary in our advertisement. For example I
will including teachers in our advertisement but won‟t be breaking decency laws
because I‟m not going to include people naked or half naked etc. I will not show any
drugs or alcohol within our advertisement. This is because our advertisement is
going to include a photography teacher and students who are fully clothed and
suitable and will be informing in our advertisement. I won‟t be having any nudity
because it‟s not suitable for students to watch nudity or to see drugs as our target
audience are going to be at students who are going into college as well as their
parents. They wouldn‟t want to go to the college if it included content such as those.
Therefore I understand all the Decency rules and won‟t be including anything
inappropriate what so ever.
Ethical issues e.g. confidentiality

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Confidentiality agreements are when you sign an agreement saying that you will not
disclose information about the company. An example of a confidentiality agreement
is when a company makes a severance agreement with you or allows you to make a
claim that you brought against them they will ask you to keep the terms confidential.
When these agreements are broken they will make you pay back the money if you
violate the confidentiality provision. So for me the Confidentiality agreement that I
will be using would be an agreement from the teacher/ client to be informed that the
plan of our idea to make a video so they know we‟ll be doing a test and be working on
it and for them to keep quiet and secret until the day until the launch date. So the
company decides to make an agreement which will be signed from all the workers to
keep the new project remain secret. I‟m aware of the confidentiality issues for our
video and I am aware of the laws maintained if I break those laws. For example our
video I am creating which is for the college. Therefore I will be kept confidential until
the launch date. I understand to keep personal information confidential at all times
and only discuss the changes which with the right people. If the confidentiality
agreements are broken and the information is revealed to another individual or
company, the company will be able to make a claim of a breach of contract and can
seek injunctive and monetary damages.
Representation
Race
Racism is when people believe in aborting the rights of others and getting picked on
their appearance just on the basis of their race or ethnic identity. I understand the
race representation and how it would be shown if I was including race representation
within college video I will be producing. An example of race representation in our
video would be if I said people of a certain race cannot do the course or anything
stopping them to go to the college. That shows race representation and showing the
viewers that the video is race represented. People will be disrespected and will think
of the college as a disrespectful one and no one would want to go to the college. I will
not be derogatory to any other person or organisation through the video and I am
aware of all the race representation on our video and will make sure that it is clearly
shown that our video is acceptable for any race.
Gender
Sexism is actions or attitudes that discriminate against people based solely on their
gender. Therefore an example of gender representation for college advertisement

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video is saying the course is only for girls not for males because Photography is a girl
subject or having it the colours Pink on the video for girls and Blue for boys. That is
discrimination on genders not allowing both genders to do the course as well as
assuming that pink is only for girls and pink isn‟t seen as a boy colour. So for our
college advertisement video I understand the gender representation and to stop it on
our video. On our video I will be including both girls and boys in our video so it
shows that the course is both for girls and boys and that it isn‟t sexism. I will not be
derogatory to any other person or organisation through the creating for the video or
the video itself and I am aware of all the Gender representation on for our video and
will make sure that it is clearly shown that our video is acceptable for both genders.
Religion
Religion representation is when people who discriminate against people based solely
on their religion they are. Therefore an example of religion representation for our
video to have a label or having it shown on the website that it is not allowed for
people who are Jewish or any of religion apart from Christian are allowed this
product. This shows discrimination on people who are in different religions and is
discrimination because they do have a right to do the course and go to this college if
they have a different religion to someone else as it shouldn‟t be a problem if they
were a certain religion. I will not be derogatory to any other person or organisation
through the video I will be creating for the college and I am aware of all the religion
representation for the video making and will make sure that it is clearly shown that
our video makes the college acceptable for every religion.
Sexuality
Sexuality representation is when people who discriminate against people who are
attracted to the same sex or have a problem with someone‟s sexuality. Therefore an
example of sexuality representation for our video is saying you cannot join the course
if you are gay and bi and only people who are straight are only allowed this product.
This shows discrimination on people who are gay/bi and is discrimination because
they do have a right to do the course as it has not effect or difference if a straight
person was to do the course. I will not be derogatory to any other person or
organisation through the video and I am aware of all the religion representation on
our product and will make sure that it is clearly shown that our video that it is
allowed for any sexuality to do the course at the college.

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Task 3b SWOT Analysis
Strengths:
One my greater strengths is that I have used Photoshop before within previous tasks
this being to my advantage means it shouldn‟t be too much hassle editing certain
things within the project.
Within a project keeping to the deadline is seen to me as the overall end process as
when it all has to come together.
Throughout the project targets need to be set to achieve the deadline the targets I set
are achievable and smart to help the project come together.
Weaknesses:
The main tasks with working in video is how the visual elements of the final product
to be able to achieve great effects for this video I will have to research on how to
achieve some effects by being able to do this I‟ll see if any master classes are available
and look on YouTube for tutorial‟s.
To be able to create a video a camera is needed to process this, as studying
photography I have now how to take photographs digitally but video wise I haven‟t
really tried.
To teach myself the best to my ability is to usually get hands on with the equipment
and teach myself using guides and manuals.
Another weakness that I find I can become very nervous and hard to concentrate the
only way I can overcome this weakness is writing a small amount of cue cards to
remind me of what tasks to ask and respond to any questions asked.
Opportunities:

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By having making a video for the college to promote subjects for and it being shown
to pupils browsing colleges to choose for higher education after school not just
teachers are viewing the work produced the general public will be too from possible
new students to parents and subject pupils within that department.
By these people viewing this people ask questions to who produced the
advertisement and to show what can be achieved.
Threats:
Within any project other businesses are the main threat because different people
bring new things to the table to make viewers more interested.
When presenting the first wrote up brief to the client some things are usually
tweaked with and adjusted sometimes the client cannot agree on a major section its
back to planning on what do for the project this throws time used away and brings
the deadline more closer by wasting time on new ideas.