plan for app

1. MARKETING STRAATEGY
FOR ANDROID APP

2. APP
NAM
E:

4. 1. SUMMARY
2. SITUATION ANALYSIS
3. GOAL
4. STRATEGY
5. TACTICS
6. IMPLEMENTATION

6. 1. TO CREATE A APP THAT
WOULD BENEFIT THE
HIGHWAY USING
PEOPLE.
2. TO HELP PEOPLE
CHOOSE THE
RESTAURANTS AS PER
THEIR CHOICE,TASTE
AND AFFORDABILITY.

7. TO GIVE CUSTOMERS HELP IN
SEARCHING RESTAURANTS ON
HIGHWAY.
TO MAKE THE APP CUSTOMER
FRIENDLY AND USEFUL.
TO ENCOURAGE USE OF APP
AND THUS INCREASE THE
DOMAINOF THE APP.
MAKE THE APP NO 1
GOAL
S

8. of
To create an innovative and

9. Situation analysis:

10. • Who will be our target customers ?
• How will the android platform be useful ?
• How do we project the image of app in
the market?

11. Platform- statistics

12. Android
will
increase
visibility
of
product

14. Highway on my plate

15. • Frequent travellers
• Truck drivers
• Daily up -down travelling
people
• People on vacs

16. DIVISION

17. FREE VERSION
1.AIM WOULD BE TO REACH 10,000
DOWNLOADS IN 5 MONTHS.
2.CASH BONUS TO BE AWARDED FOR
REFERRING THE APP.
3.MAKING CHANGES IF APP NOT GETTING
FAVOURABLE FEEDBACK.

18. PREMIUM VERSION:
1. PREMIUM VERSION WILL
INCLUDE SPECIAL
BENEFITS LIKE COUPONS,
CASHBACK AND LUCKY
DRAW.
2. PREMIUM VERSION WILL
HAVE NO ADD FOR A
SMOOTH USER
INTERFACE.

20. • Collaborators will be required .
• Competitors needed to be Studied.
• Tie ups with travelling company.
• Long term sustainability need to be adopted.

21. Collaborators :
• App developers
• Advertising
partners
• Tying up with
travelling company
and grocery shops

23. Competitive
offerings
• Using gps to give alert about
the restaurants near by.
• Providing chat services.
• Providing with reviews about
the place .

25. PRODUCT
• NAME : HIGHWAY ON MY PLATE
• TAGLINE : INDIAN GUIDE FOR ROADSIDE EATING
• ATTRIBUTE: HIGHWAY RESTAURNT SEARCHING
• BENEFITS: 24*7 HELP SERVICE
• COST –FREE APLICATION CAN BE DOWNLOADED FROM GOOGLE PLAY
STORE
• PREMIUM VERSION WILL COST USD 7 $.

26. PRICES:
SERVICES LIKE CHAT INTERFACE,ONE TOUCH
CUSTOMER SUPPORT,CUSTOMER
FEEDBACKS,SPECIAL CASHBACKS WILL BE
AVAILABLE FOR 7$
FREE VERSION WILL BE AVAILABLE TO
DOWNLOAD FROM DIRECTLY APP STORE.

27. • SPECIAL DISCOUNTS BE GIVEN ON BIRTHDAYS
AND ALSO FREE SERVICES FOR PREMIUM
CUSTMERS AND LUCKY DRAW FOR THE
NORMAL VERISION

28. • THE BEST FORM OF COMMUNICATION WOULD BE
THROUGH SOCIAL MEDIA PLATFORMS TO INCREASE
THE REACH OF THE APP.

29. • DISTRIBUTION WILL BE DONE BY GOOGLE
PLAY STORE

31. APP
DEVELOPMENT
MARKETING
RESTAURANT
TIE UP
PUBLICITY

33. Created by ANIKET DAIV ,VIT PUNE during a Marketing
Internship under PROF.SAMEER MATHUR ,IIM
LUCKNOW.