Marketing strategy for an android app under the guidance of Prof. Sameer Mathur.

1. Title INSTAFooD –An Android
App Marketing Plan

2. LOGO
INSTAFooD
LIVE SMART EAT SMART

3. INDEX
EXECUTIVE
SUMMARY
SITUATION
ANALYSIS
GOAL STRATEGY TACTICS
IMPLEMENTAT
ION

5. Cooking
becomes hectic
for women in
this business-
focused world

6. So I came up with an
idea to create an APP,
where QUALITY FOOD
can be ordered online
from any restaurant
nearby and DELIVERED
INSTANTLY at your
doorstep

7. Integrates all
apps no need
to download
separate apps
for each
restaurant

8. SITUATION
ANALYSIS

9. STRENGTH
24/7 customer service

10. STRENGTH
All types of food
under one roof

11. WEAKNESS
New to market

12. Opportunity
Globally available

13. THREAT
Heavy competition

15. Primary objective-
recognition

16. Develop meaningful partnerships

18. • Start small and test
• Innovate and adapt
• Create relevant and timely content

19. TARGET CUSTOMERS
Business people

20. TRAVELERS

21. FRIENDS AND FAMILY

22. COMPETITION
Points of Parity
• Free delivery
• Menu on all
cuisine
Points of Difference
• Accurate
reviews
• Reserves tables
at restaurants
• Notifies if there
are no shops
available

23. COLLABORATORS
Restaurants
google stores
advertising companies
Maps
network operators

24. Value proposition
Customer satisfaction

26. PRODUCT
Quality food satisfying customer expectations

27. SERVICES
FREE FEATURES
• View the menu of all the restaurants that are linked in the app.
• Gets location of the customer through GPS and displays the nearest
restaurant where they can see menu and order
• They can make payment with card which ensures high security.
• Indicates if there is any delivery fee.
• Creates profile which enables the user to view their order history and
select their favorite menu easily.

28. PREMIUM VERSION
• Make reservations at hotel or restaurant anywhere.
• This app not only provides the restaurants in the
surrounding but customers also have an option where they
can choose particular city, particular restaurant and make
reservation.
• No adds in this version.
• Since it is connected with many restaurants, the pricing can
be compared with all restaurants and you can get best
quality food at best price.

29. PRICE
Price for the premium version will be $5 per year to compensate for
hotel reservations and order outside the city.

30. INCENTIVES
Frequently visited
customers will be
offered more discounts

31. Communication

32. Initially,
discounts
will be
offered
through
promo code

33. Get customer reviews after their delivery.

34. Integrate all the restaurant cites
provide secured payment options
Delivery options not confined to a particular area

35. DISCLAIMER
Created by Surabhi Gupta, Manav Bharti University, Kolkata,
during a marketing internship under Prof Sameer Mathur,
IIM Lucknow.