SlideShare a Scribd company logo
• Currently Zomato and Foodpanda have covered the major market in food delivery and
Table booking in restaurant among every type of customers.
• Target customers include young couples, working class, families, college parties, girls
parties.
• The goal of this App is to provide graphical convenience of sitting in a restaurant
Before going to restaurant and plus to provide a good idea of the restaurants with the type
and price of cuisine with full details of price of every meal in the menu and allows us to
book online.
• This App named GoBook helps us to find, analyze and then book restaurant tables
Graphically and facility of preordering before going to a hotel in its free version.It also
helps us to order food 24*7 with delivery charges after 10 p.m.
• The Premium version of this app allows monthly free meals,free lifetime delivery and
different discounts on
different types of meals in different specific restaurants.
• The App would be available on Apple Store,Playstore(Android) and Windows Store.
• The publicity of app would be done by AdWords,Facebook,Whatsapp,appsamurai,
blackbox-platform, etc.
This is a part of a startup created by a group of people
who have no previous experience and haven’t done a
business respectively.
This app has a potential market for all types of
Customers and age group. Its graphical booking
system allows college students and family men both
to book tables according to their convenience.
Target customers for this app are the busy families in which
both people work and are frequent users of restaurant,
Families and college students who come for an excursion
occasionally.
The Net income targeted to achieve by the app will come from
• Premium Subscription.
• Advertisements on app.
• The commission taken by specific hotels for reference through discounts.
• Major downloads.
Zomato cut their losses by 34% this 2017 and have reduced their losses to 88 Million $
Approximately, by this it is very difficult to say about the net income but we will soon
Achieve profit as the premium plan of this app is very pleasing and persuading so, the
premium plan will generate profit for sure for the app in future.
• The App will help the customers to book restaurants tables graphically according to their
convenience and order food before actually coming to the restaurants which helps the
customers to get rid of the nonsense wait.
• The collaborations include many restaurants and are profitable for the restaurants which
are located in remote areas or remote cities. This app will firstly led to informing about
these restaurants and then persuading customers to go to these restaurants by giving
heavy discounts on these, For this they will be charged a commission by the company.
• The company with which we have collaborated for this startup can be any of the startup
funding associations like E-cell and many more ,there are also business persons who
nowadays invest in startups in which they feel like.
• The main competitor for this app is zomato which has many POP with this app but the
range of POD in terms of the premium plan helps the user to associate with this app.
• Customer would value the service and the integrity of the app will be maintained by less
online chaos, smooth functioning of app, no problem of crashing in times of heavy load or
many downloads. Quick updating of booked tables in the app graphically, quick service
for home delivery at night, quick receival of order booking of food by the restaurant
management.
• Collaborator would value the App when their customers are satisfied and their motive of
publicity or earning through the app is fulfilled.
• Company would value the App if we clear their debts of investment in our startup from
our profit and give their profit percentage according to the deal.
• The app allows graphical booking of tables in a restaurant and ordering meals before
going to the restaurant itself.
• The app allows 24*7 delivery service for customers.
• The premium version of this app allows free monthly meals so as to attract the customers
for buying the plan.
• The app costs $45.7 for premium service of free meals and attractive discounts. The app
provides convenience for the customers who love privacy by providing table of their choice.
• The name of the App being ‘GoBook’ ,the slogan being “select, book, eat” the
Symbol/Logo
• The price of the premium plans is 45.7$ per year
• The customers are offered various discounts, free meal monthly,etc.The collaborations are
getting free publicity through the app and are getting recognized through it.
• The app is being publicized through various mediums like AdWords,appsamurai ,
blackbox-platform ,Facebook,Whatsapp,etc.
• The App would be distributed through Apple Store,Playstore(Android) and Windows Store.
Query Parser Query
Processing
Front End GoBook
App
Ontologies:
Restaurants
Locations
Food
Search Engine
Keying
Indexing &
Hashing
DatabaseMetadata
• The app will only take orders of food in working hours and take the orders based
on the timings ,after the working hours the booking would be conducted for the
next consecutive day.
• The special free meals for premium customers would be given for a day and is
valid only for the same day.
• The discount offers available on hotels would be specially valid for the mentioned
day or time period not before or after that.
• The delivery service for food and beverages is valid 24*7 and is ideal for college
students, but delivery charges at night.
Marketing plan utkarsh
Marketing plan utkarsh

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Marketing plan utkarsh

  • 1.
  • 2.
  • 3. • Currently Zomato and Foodpanda have covered the major market in food delivery and Table booking in restaurant among every type of customers. • Target customers include young couples, working class, families, college parties, girls parties. • The goal of this App is to provide graphical convenience of sitting in a restaurant Before going to restaurant and plus to provide a good idea of the restaurants with the type and price of cuisine with full details of price of every meal in the menu and allows us to book online. • This App named GoBook helps us to find, analyze and then book restaurant tables Graphically and facility of preordering before going to a hotel in its free version.It also helps us to order food 24*7 with delivery charges after 10 p.m. • The Premium version of this app allows monthly free meals,free lifetime delivery and different discounts on different types of meals in different specific restaurants. • The App would be available on Apple Store,Playstore(Android) and Windows Store. • The publicity of app would be done by AdWords,Facebook,Whatsapp,appsamurai, blackbox-platform, etc.
  • 4.
  • 5. This is a part of a startup created by a group of people who have no previous experience and haven’t done a business respectively. This app has a potential market for all types of Customers and age group. Its graphical booking system allows college students and family men both to book tables according to their convenience. Target customers for this app are the busy families in which both people work and are frequent users of restaurant, Families and college students who come for an excursion occasionally.
  • 6.
  • 7. The Net income targeted to achieve by the app will come from • Premium Subscription. • Advertisements on app. • The commission taken by specific hotels for reference through discounts. • Major downloads. Zomato cut their losses by 34% this 2017 and have reduced their losses to 88 Million $ Approximately, by this it is very difficult to say about the net income but we will soon Achieve profit as the premium plan of this app is very pleasing and persuading so, the premium plan will generate profit for sure for the app in future.
  • 8.
  • 9.
  • 10. • The App will help the customers to book restaurants tables graphically according to their convenience and order food before actually coming to the restaurants which helps the customers to get rid of the nonsense wait. • The collaborations include many restaurants and are profitable for the restaurants which are located in remote areas or remote cities. This app will firstly led to informing about these restaurants and then persuading customers to go to these restaurants by giving heavy discounts on these, For this they will be charged a commission by the company. • The company with which we have collaborated for this startup can be any of the startup funding associations like E-cell and many more ,there are also business persons who nowadays invest in startups in which they feel like. • The main competitor for this app is zomato which has many POP with this app but the range of POD in terms of the premium plan helps the user to associate with this app.
  • 11.
  • 12. • Customer would value the service and the integrity of the app will be maintained by less online chaos, smooth functioning of app, no problem of crashing in times of heavy load or many downloads. Quick updating of booked tables in the app graphically, quick service for home delivery at night, quick receival of order booking of food by the restaurant management. • Collaborator would value the App when their customers are satisfied and their motive of publicity or earning through the app is fulfilled. • Company would value the App if we clear their debts of investment in our startup from our profit and give their profit percentage according to the deal.
  • 13.
  • 14. • The app allows graphical booking of tables in a restaurant and ordering meals before going to the restaurant itself. • The app allows 24*7 delivery service for customers. • The premium version of this app allows free monthly meals so as to attract the customers for buying the plan. • The app costs $45.7 for premium service of free meals and attractive discounts. The app provides convenience for the customers who love privacy by providing table of their choice. • The name of the App being ‘GoBook’ ,the slogan being “select, book, eat” the Symbol/Logo
  • 15. • The price of the premium plans is 45.7$ per year • The customers are offered various discounts, free meal monthly,etc.The collaborations are getting free publicity through the app and are getting recognized through it. • The app is being publicized through various mediums like AdWords,appsamurai , blackbox-platform ,Facebook,Whatsapp,etc. • The App would be distributed through Apple Store,Playstore(Android) and Windows Store.
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  • 18. Query Parser Query Processing Front End GoBook App Ontologies: Restaurants Locations Food Search Engine Keying Indexing & Hashing DatabaseMetadata
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  • 21. • The app will only take orders of food in working hours and take the orders based on the timings ,after the working hours the booking would be conducted for the next consecutive day. • The special free meals for premium customers would be given for a day and is valid only for the same day. • The discount offers available on hotels would be specially valid for the mentioned day or time period not before or after that. • The delivery service for food and beverages is valid 24*7 and is ideal for college students, but delivery charges at night.