This document provides an overview of the process for identifying stakeholders according to the Project Management Body of Knowledge (PMBOK). It defines identifying stakeholders as analyzing and documenting the interests, involvement, influence and potential impact of people, groups or organizations impacted by a project's decisions, activities or outcomes. The document outlines the inputs, tools and techniques, and outputs of the identify stakeholders process. Key inputs include the project charter, business documents, project management plan and project documents. Tools include expert judgement, data gathering/analysis, and stakeholder mapping models. Outputs include a stakeholder register, potential changes to project documents and updates to the project management plan.

1. PMP
Trainer: Anand BobadePMBOK 6th Edition, 2019, All rights reserved.
Identify
Stakeholders
Chapter 13 –
Project Stakeholder Management
SIXTH EDITION

2. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
13.1 Identify Stakeholders
Identify Stakeholders process Definition
Identify Stakeholders - ITTO
Power/ Interest grid
Salience Model
Stakeholder cube
Stakeholder Register
Review

3. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Start early & Continue throughout the project.
Identify Stakeholders -> Overview
Lays a
foundation for
Project success
Right
Stakeholder
identification is
the first step
Knowing your
stakeholder,
gives you ability
to manage
them
Helps PM to
define strategy
to manage
stakeholders

4. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Identify Stakeholders -> Overview
Customers/users, Business
partners, Suppliers/Sellers,
Function & Operational
Managers
Program & Portfolio
Manager
Sponsor
Project Manager,
PM team, Project
Team Members
G3
G2
G1

5. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Identifying people, groups or organizations that could impact or
get impacted by a decision, activity or outcome of the project.
Analyzing & documenting stakeholder interests, involvement,
influence, & potential impact on project success.
Identifying
Decision Activity
Outcome
People Group
Organization
Impact or
Impacted by
Project
Identify Stakeholders -> Definition

6. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Identify Stakeholder -> ITTO
Project Charter
Business Documents
Project Management Plan
Project documents
Agreements
EEF
OPA
Stakeholder register
Change requests
PMP updates
Project document updates
Inputs Tools & Techniques Outputs
Expert Judgment
Data Gathering
Data analysis
Data Representation
Meetings

7. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Identify Stakeholders ->Inputs
Project Charter Business Documents
Project Management
Plan
Project documents
Agreements EEF OPA

8. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Identify Stakeholders ->Input -> Project Charter & Agreements
Contain a list of key stakeholders
Information about their responsibilities.
Project Charter
Agreements
Contract, MOU, SLA etc.
Buyer Seller or Supplier Contract signatories

9. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Business Documents
Following business documents will help with stakeholder identification
• Identifies the project objectives & an initial list of
stakeholders impacted by the project.
Business case
• Individuals and groups who will benefit from the
project outcome
Benefits management
plan
Identify Stakeholders ->Input -> Business Documents
Business Case
Benefit Management
plan

10. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Project
Management Plan
• Provides communication register with list of
stakeholder and there communication requirements.
Communication
Management plan
• Identifies management strategies and actions
required to effectively engage stakeholders
Stakeholder
engagement plan
Identify Stakeholders ->Input -> PMP
Communication
Management plan
Stakeholder
engagement plan
Following PMP subsidiary plans will help with stakeholder identification & engagement
Remember: Stakeholder identification happens throughout the project hence
these plan can be input once they are available.

11. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Project documents
Identify Stakeholders ->Input -> Project documents
Requirements
documents
Issue log Change Log
Following projects documents will help with stakeholder identification
• Information about potential stakeholders that are
relevant to specific requirements
Requirements
documents
• May contain stakeholder issues.
• New issues introduce a new stakeholder
Issue log
• Chang request raised by stakeholders.
• Changes may introduce new stakeholders.
Change Log

12. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Organization Structure, Organization Culture
Governance structure
Geographic distribution of facilities and resources
External Agencies – Government. , Labor unions
Stakeholder list of previous similar projects
Stakeholder register templates and guidelines
Lessons learned repository
Identify Stakeholders ->Inputs -> EEF & OPA
EEF
OPA

13. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Identify Stakeholders ->T&T
Expert Judgment Meetings Data Gathering
Data analysis Data Representation

14. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Expert Judgment
Understanding the politics and power structures in the organization
Knowledge of the industry or type of project deliverable
Knowledge of the wider environment and culture including customers
Knowledge of individual team members contributions and expertise
Project Sponsor
Project managers
experience in similar
Projects.
Functional managers
Subject matter
experts
Identify Stakeholders ->T&T -> Expert Judgment

15. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Data Gathering
Identify Stakeholders ->T&T -> Data Gathering
Brainstorming
Questionnaires/
surveys
Following data gathering techniques can be used for stakeholder identification
• Elicits input from team members or subject matter experts.
• May help identify many stakeholders.
• Individuals may brain-write before attending workshop.
Brainstorming
• Can get input from geographically distributed stakeholders.
• One-to-one interviews, focus group or mass surveys.
Questionnaires
and surveys

16. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Data analysis
Identify Stakeholders ->T&T -> Data analysis
Document analysis Stakeholder Analysis
Following data analysis techniques can be used for stakeholder analysis.
• lessons learned from previous projects may contain
information that may help identify stakeholders for
the current project
Document
analysis

17. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Identify Stakeholders ->T&T -> Data analysis -> Stakeholder analysis
Data analysis
Positions
Roles
Stakes
Expectatio
ns
Attitudes
Interest
Stakeholder Analysis:
• Stakeholder analysis results in a list of stakeholders.
• And relevant information like..
Stakeholder stakes can be a
combination of
Interest
Rights (legal/moral)
Ownership
Knowledge
Contribution

18. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Data Representation
Stakeholder mapping and representation is done through
Grids – Power/ interest /
Impact/ Influence
Directions of influence
Stakeholder cube Salience model
Identify Stakeholders ->T&T -> Data Representation

19. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Data Representation
Stakeholder mapping and representation through Power or
impact on Y axis and interest or influence on X axis.
• Grouping based on level of authority
(“power”) and level of concern (“interest”)
regarding the project outcomes
Power/
interest grid
• Grouping based on level of authority
(“power”) and their active involvement
(“influence”) in the project
Power/
influence
grid
• Grouping based on ability to effect project’s
planning or execution (“impact”) and their
active involvement (“influence”) in the
project
Impact/
influence
grid
Identify Stakeholders ->T&T -> Data Representation

20. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Interest
Low
High
High
PowerData Representation
Power/Interest grid: Grouping based on level of authority (“power”)
and level of concern (“interest”) regarding the project outcomes
Identify Stakeholders ->T&T -> Data Representation-> Power/Interest
Document interests &
motivations
Identify conflicting
interests.
Identify relationships
between stakeholders.
Determine level of
participation required.
H/L H/H
L/L L/H
Keep Satisfied Manage Closely
Monitor Keep Informed
How to manage?
S1 S2 S3
S4
S5
S6

21. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Data Representation
Power/Influence grid: Grouping based on level of authority
(“power”) and their active involvement (“influence”) in the project.
Identify Stakeholders ->T&T -> Data Representation-> Power/Influence
Identify Power & level of
Influence.
Identify stakeholders that
can make project
unsuccessful.
Identify stakeholders
whose influence evolves.
Determine
communication media
and style.
Influence
Low
High
High
Power
H/L H/H
L/L L/H

22. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Data Representation
Directions of influence
• Upward, Downward, Outward & Sideward
Identify Stakeholders ->T&T -> Data Representation-> Direction of influence
Outward -
Customers, JV
partners, suppliers,
government agencies
Sideward –
Other PM,
Functional
managers
Influence
Upward - Managing sponsors, management
Downward –Managing the team

23. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Data Representation
Stakeholder cube:
• The model uses the three axes of Attitude, Power, and
Interest, each running from negative to positive extremes,
with a node at each extreme.
Identify Stakeholders ->T&T -> Data Representation->Stakeholder cube
Saboteur
Time
Bomb
Irritant
Trip Wire
Savior
Sleeping
Giant
Acquaint
ance
Friend

24. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Salience model
• Describing classes of stakeholders based on their power, urgency and
legitimacy.
Identify Stakeholders ->T&T -> Data Representation -> Salience Model
Data Representation •Ability to impose their will.Power:
•Need for immediate attention.Legitimacy:
•Appropriateness of their involvement.Urgency:

25. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Identify Stakeholders ->T&T -> Data Representation -> Salience Model
Data Representation
Dormant:
One attribute –
Low salience.
Do nothing.
Expectant:
Two attribute –
Moderate salience.
Always expecting something.
Definitive:
Three attribute –
High salience.
Immediate priority
1.
Dormant
2.
Discretionary
3.
Demanding
4.
Dominant
5.
Dangerous
6.
Dependent
7.
Definitive
8. Non-
stakeholders

26. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Meetings
Used to develop an understanding of significant project stakeholders through
brainstorming techniques that gather and analyze data.
Identify Stakeholders ->T&T -> Meetings
They can take the form of
Facilitation workshops
Small group guided
discussions
Virtual groups (using electronics
or social media technologies)

27. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Stakeholder register Change requests PMP updates
Project document
updates
Identify Stakeholders ->Output

28. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
A project document including identification, assessment & classification of project stakeholders.
Identification - Name, organizational position, location and contact details, role on the project
Assessment- Major requirements, expectations, potential influence, phase with most influence or impact
Classification - Internal/external, impact/influence/power/interest, upward/downward/outward/ sideward etc
Name /
Designation,
company
Contact Email Level of
Power
Level of
influence
Current
Engagement
Level
Target
Engagement
Level
Collecting
Requirements
Quality
management
planning
Communication
Management
Planning
Risk
Management
Planning
To identify Risks
Procurement
Management
planing
Used in
Identify Stakeholders ->Output->Stakeholder Register
Stakeholder register
Register will be updated with new stakeholders as Project
progresses. (Continuous process)

29. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Change requests
The initial iteration of identifying stakeholders will not generate change requests.
As stakeholder identification continues throughout the project, new stakeholders or
new information about the stakeholders may result in a change request.
Identify Stakeholders ->Output -> Change requests

30. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
PMP updates
Following PMP/ Subsidiary plans may get updated
Identify Stakeholders ->Output -> PMP update
Stakeholder Engagement Plan
• Communication strategies for identified
stakeholders are recorded.
Requirements Management Plan
• New stakeholders can impact how requirement
activities will be planned, tracked, and reported
Communication Plan:
• Communication requirements and agreed-upon
communications strategies are recorded
Risk Management Plan
• Risk management Approach

31. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Project document
updates
Following project documents may get updated
Identify Stakeholders ->Output -> Project document updates
Assumption log
• information about the relative power,
interest, & engagement level of
stakeholders is based on assumptions
Issue log
• New issues raised as a result of
identifying stakeholders
Risk Register
• New risks identified

32. PMBOK 6 - All rights reserved – 2019, By: Anand Bobade (nmbobade@gmail.com)
Identify Stakeholders -> Review
Identify Stakeholders Definition
Identify Stakeholders - ITTO
Stakeholder classification
Classification models
Power/Influence grid
Salience Model
Stakeholder Register

33. Temple ( Hampi – India)
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