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Stakeholder
Management
Indirect practices and tools & techniques
to apply for project success Meral Altinbilek
Christine A...
About us
Meral Altinbilek, MSc., P.Eng., PMP, PMI-ACP
N. Christine Aykac, PMP, PMI-RMP, PMI-ACP, PRINCE2, PRINCE2 Agile
Pr...
Learning
Objectives
 Recognize the direct impact of stakeholder
management to project success.
 Understand the practical...
“The single biggest problem
in communication is the
illusion that it has taken
place.”
George Bernard Shaw
Communication
i...
Who Said it
first ? Guess ?
5
History
 The word “stakeholder” was first recorded in
1708 in land claims
 “My Stake” meant this is my land
 First time...
Use of word “Stakeholder”
1800 1850 1900 1950 1969 (PMI
formed)
1990 2000 2010 2015
Stakeholder word use over time
7
Everyone
Counts
A stakeholder is anyone:
 Looking for your project’s results – Drivers
 Who will do the “ work” – Team
...
WHAT IS STAKEHOLDER MANAGEMENT?
Engaging the right people in the right way
in your project!
9
Why Stakeholder
Management?
 To develop relationships with all individuals
and manage their impacts to your project
 To ...
TECHNIQUE TO CONSIDER
To
Start
Explore these questions:
 Who are the stakeholders?
 What does each stakeholder expect from the
project?
 How ...
Understand
Your Key
Stakeholders
 Interest? Positive or Negative?
 Motivation?
 What do they want?
 Their opinion of y...
Power &
Interest Grid
PMO
IT
Finance Department
QA team
Keep them satisfied
External Regulators
Customers
Organizational a...
MANAGE STAKEHOLDER
ENGAGEMENT
How to Keep
Stakeholders
Happy?
 Be Consistent
 Deliver status reports
 Keep the project moving forward
 Keep on top o...
Key Artifacts &
Controls
 Key artifacts for stakeholder engagement
 Communications Plan
 Process Changes
 Change Contr...
Summary
Actions
Think
Know your
Stakeholders
Identify them,
Rank them
Who are the
influencers?
Tailor to their
needs
Know ...
Last but not least …
Good Stakeholder Management helps you to
manage the politics that can often come
with major projects....
QUESTION & ANSWER
BEFORE WE FINISH….
 All of the Knowledge and Skills you
need to manage a project
 Guides you to improve your
interperson...
Thank You!
Meral Altinbilek, MSc., P.Eng., PMP, PMI-ACP
N. Christine Aykac, PMP, PMI-RMP, PMI-ACP, PRINCE2, PRINCE2 Agile
...
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Stakeholder Management

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Over the years, you have been told that management of the stakeholders is crucial to your project. You have been presented with tools and techniques to achieve this goal! Are they really working? Are you getting the result you were hoping to get; positive stakeholder participation? If not, this is the presentation for you!

Published in: Leadership & Management
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Stakeholder Management

  1. 1. Stakeholder Management Indirect practices and tools & techniques to apply for project success Meral Altinbilek Christine Aykac
  2. 2. About us Meral Altinbilek, MSc., P.Eng., PMP, PMI-ACP N. Christine Aykac, PMP, PMI-RMP, PMI-ACP, PRINCE2, PRINCE2 Agile Project Manager, Agile Coach, Facilitator & Trainer  Focus on Project, Risk, Agile & Interpersonal Skills teaching  Customized awareness programs and workshops  Together 50+ years of project and program management experience 2
  3. 3. Learning Objectives  Recognize the direct impact of stakeholder management to project success.  Understand the practical tools and techniques for managing and engaging your stakeholders to your advantage  Learn how to create a Stakeholder Management plan  Q &A 3
  4. 4. “The single biggest problem in communication is the illusion that it has taken place.” George Bernard Shaw Communication is the key 4
  5. 5. Who Said it first ? Guess ? 5
  6. 6. History  The word “stakeholder” was first recorded in 1708 in land claims  “My Stake” meant this is my land  First time introduction of the word “stakeholder” to business was by Stanford Research Institute in 1963  The concept first linked with management strategy with R. Edward Freeman’s book; Strategic Management: A Stakeholder Approach in 1984 6
  7. 7. Use of word “Stakeholder” 1800 1850 1900 1950 1969 (PMI formed) 1990 2000 2010 2015 Stakeholder word use over time 7
  8. 8. Everyone Counts A stakeholder is anyone:  Looking for your project’s results – Drivers  Who will do the “ work” – Team  Who can help you succeed – Supporters  Interested in your project – Observers  Who does not want this change – Oppossers who can ruin your day … 8
  9. 9. WHAT IS STAKEHOLDER MANAGEMENT? Engaging the right people in the right way in your project! 9
  10. 10. Why Stakeholder Management?  To develop relationships with all individuals and manage their impacts to your project  To be better able to:  Keep a lid on scope creep  Ensure project requirements are aligned  Understand tolerance for risk, and  Mitigate issues 10
  11. 11. TECHNIQUE TO CONSIDER
  12. 12. To Start Explore these questions:  Who are the stakeholders?  What does each stakeholder expect from the project?  How will satisfaction be measured across the organization? 12
  13. 13. Understand Your Key Stakeholders  Interest? Positive or Negative?  Motivation?  What do they want?  Their opinion of your work?  Who influences them?  How to win them?  How will you manage the people who oppose you?  Who influences your opponents? 13
  14. 14. Power & Interest Grid PMO IT Finance Department QA team Keep them satisfied External Regulators Customers Organizational assets Monitor frequently Project Sponsor Steering Committee Project Team Project Vendors Manage very closely Functional Managers Sales and Marketing System Administrators Suppliers Keep informed LowHigh Interest Power Low High 14
  15. 15. MANAGE STAKEHOLDER ENGAGEMENT
  16. 16. How to Keep Stakeholders Happy?  Be Consistent  Deliver status reports  Keep the project moving forward  Keep on top of the schedule  Monitor Scope Closely 16
  17. 17. Key Artifacts & Controls  Key artifacts for stakeholder engagement  Communications Plan  Process Changes  Change Control process  The project Issues Log, Risk log  Key controls for stakeholder management  Collect data throughout the project  Assess the level of engagement  Use insights from the data collection  Adjust strategies and tactics periodically 17
  18. 18. Summary Actions Think Know your Stakeholders Identify them, Rank them Who are the influencers? Tailor to their needs Know their schedules Modify communication Partner, lobby communicate Who will help or hinder ? Add summary to each artifact Informal updates Apply Act Engage Utilize voice mail 18
  19. 19. Last but not least … Good Stakeholder Management helps you to manage the politics that can often come with major projects. It helps you win support for your projects and eliminates a major source of project and work stress. 19
  20. 20. QUESTION & ANSWER
  21. 21. BEFORE WE FINISH….  All of the Knowledge and Skills you need to manage a project  Guides you to improve your interpersonal and problem solving skills  Explains most common Tools and Techniques Available in book and ebook formats. Order from Amazon Or Directly from us 21
  22. 22. Thank You! Meral Altinbilek, MSc., P.Eng., PMP, PMI-ACP N. Christine Aykac, PMP, PMI-RMP, PMI-ACP, PRINCE2, PRINCE2 Agile Email: feedback@decodeseries.com Twitter: @decodeseries

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