2. Name of College :New B Ed College,
Nellimoodu
Name of Student : Ragi G R
Option : Commerce
Register Number : 190/13376003
3. Topic : Process of Communication
Standard : +2
Subject : Business Studies
4. SENDER
Sender or communication
Is the person who send a message or an
Idea. He is the source and initiates the
Process of communication. Sender may
Be a speaker , a writer or an actor.
5. MESSAGE
Message is what is
conveyed by the sender. It consists of
words , facts , ideas , opinions etc . It is
the subject matter of communication.
6. ENCODING
Encoding is the process
of an appropriate verbal or non-verbal
language for transiting the message.
7. CHANNEL
Channel is a medium or
route through , which the message is
Passed from the sender to the receiver.
8. RECEIVER
Receiver or communicatee
is the person or group who is supposed
to receive the message . He may be a
listener , a reader or an observer.
9. DECODING
Decoding means translating
the message in to words for the purpose
of understanding , the receiver interprets
the message to derive its meaning.
10. FEEDBACK
Feedback is the response
or reaction by the receiver , it represents
the return flow of communication. With
the help of feedback the reader can
judge the effectiveness of his message.
