Case Study Of Royal Castle

Case Study Of Royal Castle
1 Introduction
The best companies around the world are discovering a powerful new source of competitive
advantage and this is called Supply–Chain Management (SCM). SCM encompasses all of those
integrated activities that bring a product to market and create satisfied customers (Zigiaris, 2000).
Royal Castle was incorporated in Trinidad and Tobago in 1968 and set up as the first local fast food
restaurant with both dine in and take out facilities entailing only twelve (12) employees (Royal
Castle Ltd, 2015). The intended role of Royal Castle is to continue to be recognised as a leader in
the quick – service restaurant industry and the champion of the consumer.
According to Martin Christopher, "Supply Chain Management is the management of upstream ...
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It selects one or more attributes that many buyers in an industry perceive as important, and uniquely
positions itself to meet those needs (Institute of Manufacturing, 2016).
Royal Castle does not believe in opening its restaurant without any knowledge of the local culture
and tastes hence the signature motto "Our Culture, Our Taste". They believe that their brand once
given to the franchisee must have some sort standardization with their seasoning and special taste.
However, it is important to note, that besides maintaining product and service standardization, Royal
Castle takes into consideration the local tastes and preferences, when developing its menu for their
regional location in Guyana.
6 Royal Castle Supply Chain Risk Management (SCRM)
Supply chain management is not just about acquiring goods and services at the best possible price,
but it is also about identifying possible disruptions to the supply chain and taking steps to mitigate
them. SCRM is the management of supply chain risks achieved through coordination/collaboration
of supply chain partners to ensure profitability and continuity (Christopher,
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Cruise Industry
MBA 623 | North American Cruise Industry |
Table of Contents Executive Summary 2 Cruise Industry Overview 2 Market Overview and
Structure 2 Industry and Customer Segments 5 Target Market Analysis 7 Carnival Cruise Lines 7
Target Market Analysis 7 Positioning Strategy 7 Royal Caribbean Cruise Lines 8 Target Market
Analysis 8 Positioning Strategy 9 Norwegian Cruise Lines 9 Target Market Analysis 10 Positioning
Strategy 10 Disney Cruise Lines 11 Target Market Analysis 11 Positioning Strategy 11 Business
Opportunities 11 Appendix 1: Market and Customer Segmentation Figures 13 Appendix 2: Cruise
Line Positioning and Target Marketing Selection Figures 16 Appendix 3: Perceptual Maps 18
Bibliography: ... Show more content on Helpwriting.net ...
This includes North American passengers (6% are from Canada) and foreign travelers departing
from North American ports.
Market Overview and Structure
Market Overview
The cruise industry is the most exciting growth category in the entire leisure market. Since 1990, the
industry has had an average annual passenger growth rate of 7.2% per annum. The cruise industry is
young. From 1980 to 2009, over 176 million passengers have taken a deep–water cruise (2+ days).
Of this number, 68% of the total passengers have been generated in the past 10 years. Forty percent
of total passengers have been generated in the past five years alone. The cruise market potential is
strong. Over the next three years, over 50 million North Americans indicate intent to cruise. To date,
approximately 20% of the U.S. population previously cruised. By maintaining historical occupancy
levels, the cruise industry will welcome over 14 million guests this year. The cruise product is
incredibly diversified with literally a cruise vacation for everyone. Over the past 10 years, the
industry has responded to extensive market and consumer research that has guided the addition of
new destinations, new ship design concepts, new on–board/on–shore activities, new themes and new
cruise lengths to reflect the changing vacation patterns of today's market.13
The cruise industry's product delivers unparalleled customer satisfaction. Whether a

Cruise Market
In this essay I am going to explain the development of the cruise market. I am going to look for
sources on the internet and in travel and tourism books as well as using information given by John
Marshall. Socio–economic changes People had more money, industrial revolution, the war, the post
war recovery, airplane industry, in the 80's The industrial revolution made a rise of wealthy people,
large passenger ships for the economic and social elite – they were travelling to exotic countries. But
after World War II, the development of air travel dented the growth of cruising, as it became more
fashionable to use passenger aircraft. The post war recovery in 1960 has made Cruises to become
popular with people in their middle ages and as ... Show more content on Helpwriting.net ...
Some of these small–scale, tailor–made holidays are expensive, but not all – a no–frills option such
as Windjammer might be the way to go if you need to keep costs down (quite possibly a better way
to go than a cheap holiday on a big ship). If you 're concerned about safeguarding your calm and
sanity, you may want to choose a line which has an adults–only option: P&O, for example, has two
adult–only cruisers. On the other hand, if you are taking the kids, you 'll want a ship which caters for
them – it could be a long trip for all concerned if they 're not sufficiently entertained. P&O, again, is
among the companies which have vessels with spaces and activities devoted to little people who are
full of beans. But most of the large ships will cater for children with clubs and activities which will
allow you and them to relax and have fun. These include Carnival, Celebrity, Royal Caribbean and
of course, Disney. Services and facilities Although often luxurious, ocean liners had characteristics
that made them unsuitable for cruising, such as high fuel consumption, deep draught that prevented
them from entering shallow ports, enclosed weatherproof decks that were not appropriate for
tropical weather, and cabins designed to maximize passenger numbers rather than comfort (few if
any private verandas, a high proportion of windowless

Royal Caribbean Cruise Lines Essay
Inside Royal Caribbean Cruise Lines
Page 1 Royal Caribbean is a $4 billion company that began in 1969 in Norway. It's the second
largest cruise line on the market behind Carnival that makes up 27% of the world's cruise market.
Edwin Stephan and Arne Wilhemsen merged their ideas together to present cruises to the Caribbean
for wealthy people living in Florida. Three Norwegian shipping companies established Royal
Caribbean Cruise Line: Anders Wilhemsen and company, I.M. Skauge and company, and later
Gotaas Larsen. The current chairman and CEO is Richard D Fain, and the President and CEO is
Adam M. Goldstein. The cruise line is based in Miami, Florida and owned by Royal Caribbean
Cruises, Ltd. ... Show more content on Helpwriting.net ...
The objective was to target a consumer mindset rather than demographics alone. According to
Royal's official website, the campaign has successfully raised brand preference by 68 % and
increased web traffic by 400 %. The excitement during your vacation can be found both onboard
and at the ports. One unique onboard activity is the 40 foot FlowRider. It's a wave simulator that can
be found on the Freedom of the Seas where guests can surf on deck. Another unique onboard
activity is zip lining on the Allure of the Seas and the Oasis of the Seas. All of the ships also provide
rock climbing. Royal also has its own private destination in Haiti called Labadee. This location is
exclusive only to Royal Caribbean guests. It's located on the north coast of Haiti, surrounded by
mountain slopes and beaches. It also features a water park just for kids. Another exclusive location
for only Royal Caribbean guests is Coco Cay, Bahamas. There are tons of activities and tours
available in this private destination. Royal Caribbean targets every age group. They also want their
services to accommodate everyone as well. They tend to target mainly families, parents, and kids by
providing a unique vacationing experience. They also tend to target couples between the ages of 25–
54 looking for a romantic getaway. They do not focus on one specific demographic. According to
Royal Caribbean's

Choose One Sector of the Industry That Has Experienced...
Choose one sector of the industry that has experienced rapid growth over the past decade. Discuss
with examples what you consider to be the major reasons for this growth and how it has affected the
industry. Over the last decade there have been significant changes in the travel and tourism industry.
The cruise industry is an exciting modern and rapidly expanding global industry. During the current
decade, it has continued to expand its capacity and develop new cruising opportunities for
vacationers, now offering their customers a wider variety of packages at different lengths and price
ranges. This has helped them to expand their market in the cruising areas such as the Caribbean,
Europe and North America. There are three main ... Show more content on Helpwriting.net ...
2006. Pg – 417) These stripe cards can be used to pay for anything on the ship, and they work as a
pre purchased, credit card. This innovation not only makes the life of the passengers but also places
a potential increase in the profits made by the cruise companies, as passengers will always have a
option of payment accessible to them. Branding is another critical aspect of the cruise industry when
it comes to reaching and expanding on market segmentation and "as the cruise market grows, the
need for branding will become even more notable." (Dowling, K. 2006. Pg–3) Cartwright &
Baird suggested that, "Brand names are very important as they often carry with them considerable
customer loyalty perceptions. Even when a cruise company acquires another company, they will
often keep the name and ambience of the acquired company in order to retain the company base."
(Cartwright, R. & Baird, C. 1999. Pg – 73) Example: One of the biggest changes in the cruise
industry is the number of families going on cruises. In the past, it was rare to see children on cruises.
It is for that reason that cruise lines have had to adapt their packages to include younger children;
one of the best examples of this is the Disney Cruise line. Disney offers many facilities and
entertainment programs to their customers. On a Disney cruise you can experience many types of
entertainment programs such

Analysis of Carnival
Carnival Corporation
The proposed vision statement
" We will passionately strike for global vacation leader by offer the distinctive vacation experience
that cater to the variety of vacationer lifestyle and budget at an outstanding value.
We also committed to create strong bond of relationship with our prestigious stakeholder group by
prioritize their need."
The direction of Carnival Corporation to achieve its vision is to serve the cruise ship industry in
global platform. The positioning of the vacation service is perceived as distinctive and exceptional.
To become the global vacation leader is the priority for manager to direct their effort and making
decision. The proposed vision statement will address the concern on long term ... Show more
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Therefore, the threat of new entrant is low. Another important forces is threat of substitute service.
The substitute of cruise ship is alternative form of leisure such as airline or land based vacation
package, globalize hotel and resorts which is readily available and at the attractive price compare to
the cruise ship service. Although cruise line is provide more variety and better add–on service as
well as entertainment such as beauty product and service, shows, gambling, fine dining, sports
activities and so on in the travel time, however buyer have lower cost to forgo the luxury service in
switching to the substitutes which price is more attractive. In overall, the threat of substitute's
service is consider high.
The bargaining power of supplier in cruise ship service is refer as labor supply, petrol oil supply and
so on. The company bottom line is critical and highly dependent on service of employee and there is
a high cost for switching to alternative suppliers due to high training cost in providing the five star
service and degree of adaptableness to served in ship. Besides, labor supplier is differentiated due to
the skill and human intelligence is unable to imitate. The increasing of the petrol oil will greatly
affect the cost of ship operation and price of

The First World Problems Of The United States Citizen
Tangled earphones, possessing or not possessing the latest edition of the iPhone, cold leather seats in
your car, the amount of likes or followers on social media, or having absolutely no internet
connection. All of these are everyday complications that the average United States citizen complains
about. These so called "life or death" situations are often referred to as "first world problems". This
summer, I had the opportunity to experience a seven–day Western Caribbean cruise through Royal
Caribbean cruise line. While aboard the ship, our family made friends with a few of the waiters who
served us. Employees are from all around the world; Mexico, Croatia, Jamaica, even Madagascar.
Our dinner waiter, Mahendeo, was from Mauritius, Madagascar. Over the week, as we became more
comfortable with each other, my mom asked him some questions about his home and life. We
learned he had a wife and two sons back home, and he missed them dearly. My mom then proceeded
to ask him the question of why he works for the cruise line. "I work here to provide my family with
a better life than I could give them back home." "Do you get to see them often?" "We sign contracts
for six to eight months and we stay and work on the ship until that time. We can also sign multiple
contracts so we can stay on the ship even longer. I don't get to see them until then, but I do call them
every night." "That must be so hard. If you worked in your country, how much money would you
make?" "About two to

The Importance Of International Law
Since September I have taken calls from travel agents and the general public as a senior cruise
representative for Royal Caribbean. To serve those callers, I am well versed about company policies
and procedures as well as government regulations. My very first call in that role was from a traveler
wanting to drink alcohol as soon as she boarded in Galveston, Texas. I assured her that her beverage
package and a la carte offerings would allow for that, but going from Galveston, because of Texas
alcohol laws, the selection would be very limited until the ship reached international waters. She
was upset, and many callers in this role and many previous roles have wanted to take their
frustration out on me, the messenger, but I always calmly ... Show more content on Helpwriting.net
...
Readers routinely inquired about how they could get something in the paper, or why something had
been left out or covered differently than they believed it should have been. I explained policies and
precedents that governed coverage. I welcomed suggestions to alter policies if it could be done fairly
for all affected parties. I also explained – either with a story or simply over the phone – the laws,
policies, and procedures of other parties that were in the public spotlight and presumably supposed
to operate in the public interest. Describe your experience providing customer service in an office
setting, both in person and on the phone. List employer and dates employed. Since September I have
served customers over the phone as a senior cruise representative for Royal Caribbean. Aside from
browsing and booking cruises for travel agents and direct guests, I answer a variety of questions on
many topics, often consulting the company intranet to which I contributed for much of 2017. With
Random Lengths Publications from 2002–2016, I regularly filled in for the front office staff taking
phone calls and routing them to the appropriate co–worker if I couldn't address the inquiry myself.
Working for a small company, I routinely performed duties outside of my official job description,
such as sending

The Environmental Factors Of Royal Caribbean Cruises Ltd
There are several environmental factors influencing this company. To describe these first will be
explained what environmental factors are. Environmental factors are things that influence a certain
industry. The environmental factors of Royal Caribbean Cruises Ltd will be explained by using the
PESTLE analysis.
Political, by looking at the political environment of the destination it is not that important. Of course
where they will stop in ports they need to know what the rules and laws are. Most of the time they
are just cruising the ocean. There is also a possibility that they need to have a visa for a certain
destination but not a long time visa because they will not stay long at the same place. (Page and
Connell, 2014
Economic, The economic influence is very important and powerful in the cruise industry. When
there are changes in income this can mean a lot of differences. When the income will increase there
is a possibility that more people will go cruising or do more cruises ... Show more content on
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In the beginning the cruises were booked by travel agents, nowadays most of the cruises are booked
online. This was a big change. This has as a consequence that some jobs are disappeared. Another
change is that they develop more and more machines that will make it more sustainable on the ships.
They already have some machine for the reduce of waste water. This machine can make sea water
into potable water. (Keuning, 2003) (Royal Caribbean Cruises Ltd)
Legal, there are several legal influences that is affecting the company. There will be explained two.
The first one is the employment law. This law states how the employees should be treated working
for Royal Caribbean Cruises Ltd regarding their wages and circumstances. Then there is the
consumer law. This law is there to protect the guest (consumers) against fraud. This law also shows
the rights of the guests. (Bush. T., July 14,

The Peninsular & Oriental Steam Navigation Company
General Information
In 1822, the very first cruise line, known as the Peninsular & Oriental Steam Navigation Company,
was founded by Brodie McGhie Willcox and Arthur Anderson, both experienced in the shipping
industry. Its first ship was the 206 ton paddle steamer called the William Fawcett, which was first
deployed in 1835 from London to Spain and Portugal. More recently, in the 1960's and early 1970's,
three of the world's largest cruise lines were established. The first one, Norwegian Cruise Line, was
introduced when airline travel was becoming increasingly popular. The cruise industry declined
significantly from this competition. The second cruise line, Royal Caribbean International, was also
experiencing the same challenges as ... Show more content on Helpwriting.net ...
This ship has 2,706 staterooms and a maximum capacity of 6,296 passengers. In addition to Allure
of the Seas, Royal Caribbean also owns the second largest cruise ship, Oasis of the Seas. In fact,
Royal Caribbean owns 7 of the 10 largest cruise ships in the world. Its newest cruise ship, Anthem
of the Seas, has the most innovative technology onboard such as skydiving and a 360° view of the
ocean. Has the cruise industry evolved over the past years?
The cruise industry has definitely evolved over the years to meet the changing demands and
expectations of its passengers. The most important changes in the industry over the years are the
introduction of shore excursions, new cruise routes and changes in the ships themselves. The first
cruise ships offered few to no excursions while all the modern cruise lines offer over 100 excursions
per cruise. These excursions can include participating in an actual boat race in Philipsburg, climbing
waterfalls in Ocho Rios and scuba diving which is always very popular among passengers. They are
designed to give the passengers a new and thrilling experience that they cannot attain at home. In the
old days, the only cruise routes available were transatlantic and small European routes. The
transatlantic route became unpopular in the 1960's as air travel shortened travelling time from less
than 20 hours by air versus four days by cruise. However, with the launch of newer,

Case Study : Caribbean Cruises, And My Life
The focus of my I–Search paper is Caribbean cruises, and I chose to write my paper on this topic
because of some very exhilarating news my mom told me on a Saturday at around midday. I walked
upstairs to find my mom sitting at our dining room table with a pile of money next to her as she was
filling out a chart. With a confused look on my face, I asked her what she was doing. She replied,
"I'm creating a plan so it will be easier for us to save money for a much–needed vacation." Still
puzzled, I asked, "What vacation are we taking?" With a great deal of excitement, she replied, "A
Caribbean cruise!" Her enthusiasm transported to me as my mind began to fill with ideas of
everything I would get to do on a cruise and what to expect. But then I came to the realization that I
had no idea what to anticipate. I have never been on a cruise before and had no idea what it was like,
so I decided that it would be beneficial to research the getaway vacation we are preparing to take
next April.
What I Know Caribbean cruises are a great way to have a week long break from the real world. My
mom and dad went on one a few years ago, and they had the time of their lives. I know that certain
times of the year are better to travel, financially and temperately, and that a number of different
cruise lines have an exceptional list of activities for the travelers to enjoy. I also know that cruise
lines hold diverse cruises for kids, families, newlyweds, or the elderly. What I Want to Find

Swot Analysis
ROYAL CARIBBEAN CRUISES
SWOT Analysis
SWOT ANALYSIS
RCC is the second largest global operator of cruise ships and holds a market share of about 35% in
the oligopolistic North American cruise market. The company may face a considerable decline in its
earnings due to increasing fuel prices.
Strengths
Dominant business position Strong brand recognition Consistent increase in revenues
Weaknesses
Increasing expenses Low efficiency Inadequate presence in high growth European market
Opportunities
Favorable demographic trends Marketing alliances Improved cruise passenger traffic
Threats
Weather conditions Severe competition High fuel prices
Strengths
Dominant business position RCC is the second largest global operator of ... Show more content on
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Demographic trends favor the company's growth in the coming years. Marketing alliances As the
cruise ship industry continues to grow, there are increasing demands on cruise lines to provide more
varied onboard services and visit more exotic harbors. Remodeled interiors and increased deck
space are also required to keep ships competitive. The company has several brand partnerships that
enhance the quality of its onboard services in terms of attracting customers. These brands include
Johnny Rockets, Ben & Jerry's ice cream, Seattle's Best Coffee and Cova Cafe Milano. There is an
immense potential for the company to grow its revenues from onboard services through such
marketing alliances. Improved cruise passenger traffic There has been a recovery in passenger traffic
on cruise lines since 2003. Cruise lines carried 2.3 million passengers on North American cruises in
the first quarter of 2004, reflecting a 13.6% increase compared to the same period in 2003. Increased
consumer spending due to the economic recovery in the US is the main reason for improved traffic
on cruise ships. The company is well poised to benefit from these favorable trends.

Threats
Weather conditions The company operates in an industry which inherits risk of unfavorable weather
conditions. For instance, Florida experienced four major hurricanes in 2004 successively. Such
unfavorable events could force the company to delay or change its schedules

The Success Of Cruise Ships
Looking at today's mega fleets with their mammoth ships that hold 4,000 or more passengers, it is
easy to forget how far the industry has come in these past twenty–five years. While cruise ships are
now situated around the globe in ports ranging from Europe to Australia, the Americas to Asia, and
drawing passengers from the local populaces, it was not always that way. In the 1980s, while most
observers believed the industry had the potential for rapid growth, cruising struggled to cast off
misconceptions and widen its appeal to the mass market. It was still largely a North American–
focused business.
Pleasure Cruising's Heritage
The concept of pleasure cruising, as opposed to point–to–point transportation by sea, dates back
more than ... Show more content on Helpwriting.net ...
The industry, however, got past its fears of new construction and by the early 1980s a second
generation of cruise ships was being built. This group began with HAPAG's 30,000 gross ton mv
Europa launched in 1981 followed by Carnival Cruise Lines' 35,265 gross ton mv Tropicale, Home
Lines' 35,143 gross ton mv Atlantic and Royal Caribbean's 37,584 gross ton mv Song of America.
Yet while the second generation of cruise ships had gotten larger and carried over 1,000 passengers,
they remained mostly focused on the Caribbean. There were few exceptions to what was considered
the optimal size for a cruise ship, one being the ss Norway. While she was a converted liner as
opposed to be new build, at 70,000 gross ton and able to carry 2,000 passengers, she tantalized the
industry with the potential for big ships. It would take eight years, but in 1988 Royal Caribbean
Cruise Lines responded by introducing the 73,192 gross ton mv Sovereign of the Seas, with a
capacity of 2,282, the first new build of this size since the rms Queen Elizabeth 2 in 1968.
The industry however was struggling to propel its growth and overcome self–inflicted problems
including overcapacity. In 1980, there were only about thirty cruise lines and seventy–five ships
with just around 40,000 berths worldwide. Nevertheless, as the decade progressed the industry's
growth started to accelerate so that by 1990 thirty–six companies operated 100

Carnival Cruise Line Vs. Royal Caribbean International
There are big decisions to be made when deciding what cruise line to take on a vacation. Some
choose the Carnival Cruise Line and others choose the Royal Caribbean International. There are
many differences that set these two cruise lines aside from each other, as well as many similarities.
Basic information, such as the amount of ships, ages of the ships, and size of ships are very similar
with the Carnival and Royal Caribbean lines. The Carnival Cruise Line has 25 ships total dating
back to 26 years ago, whereas the Royal Caribbean International has 25 ships total dating back to 24
years ago. The oldest ship from the Carnival company is the Carnival Fantasy. The oldest ship from
the Royal Caribbean company is the Majesty of the Seas. Another fact is that the smallest ship, from
each company, can hold around the same amount of passengers. Carnival's Fantasy Class can hold
up to 2052 passengers, while Royal Caribbean's Legend of the Seas can hold up to 1832 passengers.
The two cruise lines also visit ... Show more content on Helpwriting.net ...
On the Royal Caribbean International ships, there will always be two or more pools, whereas on the
Carnival Cruise Line, there will always be at least one pool. The Carnival line also has water slides
on more than half of the cruises. The Royal Caribbean however, will be adding water slides to all of
the cruises within the fleet. An upside to the Carnival Cruise Line is that they have a partnership
with Guy Fieri, which led to there being nine Guy's Burger Joint's within the fleet. An upside to the
Royal Caribbean International is that they have rock climbing walls on every ship, it is basically
their signature object. Not only that, but they also have two ships with indoor skydiving and three
with ziplining. The Carnival fleet has four ships with rope courses and features SkyRide, an aerial
bike ride where riders race each other on hanging recumbent bikes around an 800–foot suspended

Carnival Porter 5 Forces
CARNIVAL CORPORATION & PLC PORTER'S 5 FORCES
Porter's 5 forces model allows to analyse the factors outside the Cruise industry that influence the
nature of Carnival competition within it, the forces inside the Cruise industry that influence the way
in which Carnival compete, and so the company's likely profitability. With an understanding of
where power lies, Carnival can take advantages of a situation of strength, improve a situation of
weakness and avoid taking wrong strategies. Porter has identified five competitive forces that shape
every industry and every market: bargaining power of suppliers, bargaining power of buyers, threat
of new entrants, threat of substitutes and rivalry among competitors. A sixth element has also been
added ... Show more content on Helpwriting.net ...
With this considerations buyers have low price sensitivity that allow Carnival to have a strong
position.
Carnival is a leader in the cruise industry and it's highly likely that the consumers would select this
company; as it is also a branded company recognizable on the market it allow the process of word of
mouth that lessen the power of the consumers from their self.
Even if the company can have a strong position against its buyers due to the business characteristics
the close relationship that the customers have with the travel agencies gives their a greater influence
over the ticket price.
In summary, the low price sensitivity, low buyer concentration and the leadership of Carnival in the
cruise industry on one hand enhances the buyer power while a high degree of involvement of travel
agency on the other reduces their bargaining power, the power of buyer of the buyers in the cruise
line market of Carnival is moderate.
Threat of new entrants' category. LOW
Factors affecting the ability of new comers to enter the market include capital requirements and cost
of fuel, economies of scale, access to channels of distribution, constraint of brand equity, threat of
M&A and regulation on Maritime cruises.
It is difficult for new cruise lines to enter this market since the level of star–up capital required is
extremely high given the average cost of a cruise ship and the

Celebrity Cruises Essay
The problem for Celebrity Cruises was clear in they needed to define a clear positioning for its
customers and figure out a way to keep the demand strong maintain market share and focus on
specific customers in their target market. This meant Celebrity cruises had problems with their
strategies and less importantly their operations. Celebrity needed to figure out a way to retain
customs with different expectations within their target market whether or not they were initial
cruisers, seasonal cruisers or frequent cruisers.
Situation analysis
In analyzing Celebrity's internal macro–economic environment and the external micro–economic
environment structure we will break down a fairly complex entity such as Celebrity Cruise ... Show
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This was also apart of their service strategy to make sure that total guest satisfaction was attained for
each cruiser using control systems to maintain employee empowerment.
Competitor Analysis Carnival Cruise's, Disney Cruises and Norwegian was the only other clear
competitors to RCL but in terms of subsidiaries Crystal Cruises was the only direct rival in terms of
size and scale and position in the industry but in analyzing the demand increase from 1999 to 2001 a
16.7% increase in demand showed that Celebrity cruises had to maintain their position as a luxury
brand to continue being a major player in the industry. The demand was strong and the competition
was average, as it relates to entries to market the cruise line industry requires multiple stipulations
and regulations required thus unless one of the major players mentioned above acquired a smaller
cruise line to increase in operations and services Celebrity's position was relatively strategic and
smart. The competitive landscape was relatively small so quality improvement process should be the
main focus during this time, they already created the process needed to offer superior service thus
tweaks such as management training, career progression programs and increases in standard of
performance programs would set Celebrity's consistent quality assurance position in the industry to
better

Michael Manley Bibliography
Autobiography Michael Manley was born on the 10th of December, 1924 in the parish St. Andrew,
Jamaica and died on the 6th of March, 1997 in the capital of Jamaica, Kingston. He was a politician
who served three terms as prime minister of Jamaica (1972–80 and 1989–92) and was a powerful
champion of Third World issues (Manley: A Legend in His Time). He was the son of noted sculptor
Edna Swithenbank Manley and national hero Norman Manley, the founder of the People 's National
Party (PNP) and Jamaica 's prime minister from 1959 to 1962 (Michael Manley Biography). While
attending Jamaica College, the colony 's exclusive secondary school. Manley excelled mostly in
athletics, but showed early signs of his rebellious nature by publicly ... Show more content on
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Michael Manley set about instituting policies for redistributing wealth, and he became a champion
of the less–developed nations ' nonaligned movement. He implemented plans to improve the
wellbeing of the country, by improving the literacy rate and reduce the unemployment rate. Manley
made a number of changes before during and after he came into power. Some of these changes were:
minimum wage for all workers, free education at secondary and university level, to the extent of
spaces available, institution of literacy campaign, subdivision of 'idle lands ' to poor blacks,
formation of agrarian cooperatives, price controls on numerous staples to benefit the poor, reduction
of voting age to 18 years, thus increasing the black vote, institutionalizing paid maternity leave &
free milk to mothers, public utilities, a large bank and part of the tourism business were rationalized,
the repeal of the Masters and Servants Act, the establishment of a National Housing Trust and the
introduction of a bauxite levy, and a Status of Children Act which ended discrimination against
children born out of wedlock (Michael Manley Foundation, n.d.). As part of the solution Michael
Manley experimented with Karl Marx 's ideas of socialism. The aim of socialism was to state–own
the country 's resources and central planning relating to the production. Manley

The Attitudes Of Port Royal
CHAPTER 2
LITERATURE REVIEW
Introduction
The purpose of the study is to examine the attitudes of Port Royal's residents towards the
development of Port Royal and why they are reluctant to developing the area. According to Jamaica
National Heritage Trust, Port Royal is a village located at the end of the Palisadoes at the mouth of
the Kingston Habour, in southwestern Jamaica. It was founded in 1518 by the Spanish; it was once
the largest city in the Caribbean, functioning as the center of shipping and commerce in the
Caribbean Sea by the latter half of the 17th century. Based on the strategies and implementation
referred, the plan that has been designed and laid out can create positive impacts on the individual
involved in the construction ... Show more content on Helpwriting.net ...
Given that a number of developing countries now depend heavily on revenues from tourism it is
surprising that they have given relatively little attention to the implication of current global
economic trends and transformation on the pattern f tourism flow, especially given the extent to
which they have already been affected by some of the dramatic changes in the global economic over
the last two decades. The impacts and changes of scientific and technological advancement,
demographic trends, the rise of new centre of global manufacturing, surging demand for resources,
rapid shifts in the pattern of environmental impacts, changes in the nature of risk, political and
economic influence, competition and conflict and geopolitical balance of power, and the potential
global threats such as climate change, has on developing nations that highly depend on the tourism
sector. "Tourism in a transforming world economy: How can small nations prepare for the changes
that lie ahead?" McNeil (2014) this shows that tourism plays a significant role in the economy
within a country, especially countries that depend highly on it. Heritage and cultural sites can create
an opportunity for Jamaica because of its historical backgrounds. Statistics have shown that in UK
visits increase by 29% making it 8,874 visits, 48% holiday's visits and 91,245 stay over that visited
castles, historical houses, art galleries and museum (Inbound tourism forecast, 2017).

sugar revolution
The Effects that the Sugar Revolution had on the 18th century Caribbean Society
The Sugar became population in the West Indies. The English, French colonies who settled
Caribbean island such as St.kitts in the early 16th grew tobacco in order to make money. For a little
while they were able to make the profit. However by 1640's the faced different competition from
tobacco grower in virgina had certain advantages which are virgiana had large lots of fertile land.
Virginia tobacco was cheaper and the quality was better. The English and French colonists found
themselves in quandary as virgana tobacco was out selling their tobacco which meant they earned
less money. Tobacco prices fell. the abundance of tobacco governs caused a glut on the ... Show
more content on Helpwriting.net ...
In the British Parliament, antislavery voices grew stronger until eventually a bill to abolish the slave
trade passed both houses in 1807. The British, being the major carriers of slaves and having
abolished the trade themselves, energetically set about discouraging other states from continuing.
The abolition of the slave trade was a blow from which the slave system in the Caribbean could not
recover.
Before the slave trade ended, the Caribbean had taken approximately 47 percent of the 10 million
African slaves brought to the Americas. Of this number, about 17 percent came to the British
Caribbean. Although the white populations maintained their superior social positions, they became a
numerical minority in all the islands. In the early nineteenth century, fewer than 5 percent of the
total population of Jamaica, Grenada, Nevis, St. Vincent, and Tobago was white, fewer than 10
percent of the population of Anguilla, Montserrat, St. Kitts, St. Lucia, and the Virgin Islands. Only
in the Bahamas, Barbados, and Trinidad was more than 10 percent of the total population white. By
sharp contrast, Trinidad was the only colony in the British Caribbean to have fewer than 80 percent
of its population enslaved. Sugar and slavery gave to the region a predominantly African population.
This demographic revolution had important social consequences. Rather than being a relatively
homogeneous ethnic group divided into categories based on economic criteria, Caribbean society

Royal Caribbean Cruise Vision Statement
Royal Caribbean Cruise, one of the first company in the United States to use Global Reporting
Initiative(GRI) principles to report their sustainability initiatives (Fain, 2016). They regard protect
and preserve the environments and communities in which we operate as a commitment (Fain, 2016).
RCL uses state–of–the–art wastewater treatment systems to reduce wastewater for years. In order to
help the destinations in that region developing sustainability, RCL form a Sustainable Destinations
Alliance with NGO and governmental organizations. Besides, they also take employee's entitlement
into consideration.
1. CSR initiatives and action
–Environmental
RCL continues improve their operations by using new technologies and management system to
reduce ... Show more content on Helpwriting.net ...
Link to Mission and Visions
NCL's vision is created from a customer perspective which is "Be the cruise line of choice". And
their mission is: To provide a consistently superior cruise vacation by exceeding customer
expectations and embracing our passion for innovation that delivers freedom and value for our
guests, travel partners, team members and shareholders. It clearly indicates the shareholders and
team members in the mission. But through the CSR initiatives, it is rarely mentioned about team
members. And their initiatives in community can be seen as part of value to shareholders.
3. Reporting Method
As mentioned before, NCL does not announce a CSR report but only an Eco–Smart cruising
brochure. The NCL's environmental contribution rewards can be found in web news. Meanwhile,
some negative news will pop out.
Reference
Fain, R. D. (2016, Mar 23). Royal Caribbean and The Enviroment. Retrieved from Royal Caribbean:
http://www.royalcaribbean.com/ourCompany/environment/rcAndEnvironment.do
Sustainability Report. (2015, Jun 19). Retrieved from Royal Caribbean:
http://www.rclcorporate.com/environment/
Sheivachman, A. (2016, Feb 15). Sustainability is Still a Work in Progress for Cruise Lines.
Retrieved from Skift:

Case Assignment Royal Caribbean Essay
a. Describe Royal Caribbean's business. How important are international operations for the
company? At the end of the 1960's, Wilhelmsen and Stephan came up with the profitable idea that
the wealthy residents of Florida will consider paying top dollar amounts to cruise to the Caribbean
Islands as a great alternative for a week or weekend getaway. After proposing this idea to
Norwegian entrepreneurs, Royal Caribbean Cruise lines, was born. Forty five years and forty ships
later, based out of Miami Florida, Royal Caribbean is the second largest cruise line in the world,
behind frontrunner Carnival. RCCL operates its ships under the brand names Royal Caribbean
International, Celebrity Cruises, Pullmantur, Azamara Cruises, and Croisières ... Show more content
on Helpwriting.net ...
Quantum of the Seas will be deployed to Asia, currently considered the emerging market with the
highest potential for cruising revenue. The global cruise industry continues to be the fastest growing
travel sector in the world with strong consumer attention and substantial cruise line investment in a
diversity of mind–blowing ships that travel to the most exotic locations in the world and offer
exceptional vacation experiences. b. Discuss the main opportunities and risks faced by Royal
Caribbean due to its global nature. Some of the opportunities from global perspectives would be
vertical growth, such as constant improvement, close financial monitoring, reducing costs,
differentiating, or horizontal growth as territorial expansion, occupying new potential niches.
Product differentiation is one of the main strategies in order to face some of the risks; however,
Royal Caribbean, as well as, Carnival Corporation and Norwegian Cruises are the most visible
players in this industry. It is not easy to differentiate with their huge size, economies of scale. The
industry is very lucrative, has high profit margins; hence, the level of risk is extremely high as well.
Some of the risks Royal Caribbean face could be anything from tax laws and regulations, economic
issues, geo–political uncertainties, terrorist activities, armed conflicts, pirates, oil spills, and even
unavailability of air service and other conditions, like unusual weather, or more serious natural

Carnival Porter 5 Forces
CARNIVAL CORPORATION & PLC PORTER'S 5 FORCES Porter's 5 forces model allows to
analyse the factors outside the Cruise industry that influence the nature of Carnival competition
within it, the forces inside the Cruise industry that influence the way in which Carnival compete,
and so the company's likely profitability. With an understanding of where power lies, Carnival can
take advantages of a situation of strength, improve a situation of weakness and avoid taking wrong
strategies. Porter has identified five competitive forces that shape every industry and every market:
bargaining power of suppliers, bargaining power of buyers, threat of new entrants, threat of
substitutes and rivalry among competitors. A sixth element has also been added ... Show more
Carnival can't do so much if the test and preference of the consumers change and increase the
propensity of customers to switch to alternatives. Land based vacations are a big threat to Carnival,
many vacationers don't think of cruises when planning trips; Cruise Market Watch, a cruise vacation
research company, estimated that all cruise lines will carry an annualized total passenger count
worldwide of 18.4 million in 2010. Another important aspect in the threat of substitutes is the buyer
propensity to substitutes. The travel agencies play a big part in the purchasing decisions of
consumers in the leisure industry. As the intermediate between the company and the customer, travel
agencies can supplier different vacation packages. Carnival must offer competitive price to secure
sales during economic downturns when customer's propensity to switch to lower–cost substitutes are
higher. Despite the availability of various traveling options, Carnival can take advantages from the
distinctiveness of the cruise experience. The experience that a cruise liners offers is so distinctive
that quite lot of people would stick to the cruise line experiences event though the alternatives might
be more economically feasible. In summary, though diverse

Royal Caribbean's Anthem Of The Seas
On February 2016, Royal Caribbean's Anthem of the Seas set sail off the East Coast of New Jersey
with more than 6,000 passengers and 1,500 crew member on board (Almasy, 2016). The passenger
ship sailed into a storm which threatened the lives and safety of everybody on board. According to
CNN and other new agencies, a lawsuit was filed in a Miami federal court alleging the captain's
negligence in sailing into a well–publicized and forecasted storm. In another case, Royal Caribbean
's Explorer of the Seas was on a 10–day cruise in January when a fast–moving bug left nearly 700
passengers and crew stricken with vomiting and diarrhea. The CDC reports that this is the highest
number of sick people reported on any cruise ship in two decades. Yet, in another report, the Eastern
Star went down during a storm killing more than 450 people. It 's the deadliest boat disaster in China
in almost 70 years Cruise Line Safety: In the last 5 years approximately 1000 people have died on
cruise ships which ran aground or sank (Ahmed, 2016). Ironically, there are a lot of people who will
never get to experience of going on a cruise because of the fear driven by reports like the
aforementioned. In actuality, cruise vacations have a higher percentage of satisfied customers than
any other vacation experience. There are a number of compelling reasons why a cruise would be an
ideal vacation for family and friends. Taking a cruise can have many different price ranges
depending on the location you

Cruises Of The Caribbe Who Does Not Benefit?
Cruises in the Caribbean: Who does not benefit? Cruise tourism, in todays society, has increasingly
become a more popular niche market with in the travel industry for over the past 4 decades world–
wide (Wild, G.P. (International) Ltd, 2004, p.15). Although it is a relatively old concept for tourists
to travel around the world to different destinations, destinations such as the Caribbean, Asia and the
Mediterranean is a relatively new trend including the luxury and innovative experience that is
currently provided on–board cruise liners (Pinnock, 2014). Within this essay, a critical analysis will
be discussed of who does not benefit from Cruises within and around the Caribbean, including local
citizens, domestic and on–board employees of ... Show more content on Helpwriting.net ...
Since the latter of the 1950's, the change of use of ships as a means of purely transporting
passengers, has given cruise ship companies the opportunity to exploit the Caribbean and promote it
as the most desired destination to visit (Wood, 2000). Royal Caribbean Cruise ltd was founded in
1969 and was the company that revamped the concept of using ships as passenger transportation and
created the widely known luxury cruise ship that caters to every passengers needs from multiple
restaurants to a fitness centre and cinemas. As cruise ships continuing to be built larger and more
luxurious, the introduction of post panamax ships, the growth of in passenger numbers will also
increase meaning the cost and benefits of cruising holidays may be greatly outweighed. Social,
environmental, economic and cultural impacts have to be taken into consideration (Wilkinson, 1999,
Hritz & Cecil, 2008).
An inequality of power distributed across the industry has created high concern about the
unsustainability of cruise tourism. With the extremely irresponsible distribution of power, costs and
benefits, the host nation and stakeholder will inevitably become detached therefore having a
detrimental effect on the industry (Pinnock, 2014). Wilkinson examines the Caribbean's resources
that will enable them to

Royal Caribbean's Anthem Of The Seas
Overview
On February 2016, Royal Caribbean's Anthem of the Seas sets sail off the East Coast of New Jersey
with more than 6,000 passengers and 1,500 crew members on board (Almasy, 2016). The passenger
ship sailed into a storm which threatened the lives and safety of everybody on board. According to
CNN and other news agencies, a lawsuit was filed in a Miami federal court alleging the captain's
negligence in sailing into a well–publicized and forecasted storm. In another case, Royal Caribbean
's Explorer of the Seas was on a 10–day cruise in January when a fast–moving bug left nearly 700
passengers and crew stricken with vomiting and diarrhea. The CDC reports that this is the highest
number of sick people reported on any cruise ship in two decades. Yet, in another report, the Eastern
Star went down during a storm killing more than 450 people. It 's the deadliest boat disaster in China
in almost 70 years Cruise Line Safety: In the last 5 years, approximately 1000 people have died on
cruise ships which ran aground or sank (Ahmed, 2016). Ironically, there are a lot of people who will
never get to experience of going on a cruise because of the fear driven by reports like the
aforementioned. In actuality, cruise vacations have a higher percentage of satisfied customers than
any other vacation experience. There are a number of compelling reasons why a cruise would be an
ideal vacation for family and friends. Taking a cruise can have many different price ranges
depending on the

What Is Slavery In The North?
Roughly speaking, slavery in the North can be divided into two regions. New England slaves
numbered only about 1,000 in 1708, but that rose to more than 5,000 in 1730 and about 13,000 by
1750. New England also was the center of the slave trade in the colonies, supplying captive Africans
to the South and the Caribbean island. Black slaves were a valuable shipping commodity that soon
proved useful at home, both in large–scale agriculture and in ship–building. The Mid–Atlantic
colonies (New York, New Jersey, Pennsylvania) had been under Dutch rule before the British
conquered them in 1664. (Harper 2003). The slave trade in the North was dominated by the
maritime in Rhode Island. There was a triangle of trade created by bringing slaves to America,

Sources Of The Fdi Flowing Into The Caribbean Region
The second objective of this is paper is to briefly discuss the sources of the FDI flowing into the
Caribbean region. . Most of the information was collected from the Economic Commission of Latin
America and the Caribbean as it is the leading source of information on investment in the region.
Foreign Direct Investment into the Caribbean comes from all over the world and not from just the
United Kingdom and the United States of America as most would expect. Canada as well as Latin
American countries have begun to increase their investments in the region. Additionally,
investments originating from the Asia have also been expanding over time with countries such as
Japan and Korea capitalizing in the industrial sectors. Additionally, as relationships between China
and the English– speaking Caribbean deepen and strengthen, the FDI inflow into the region from
China has also multiplied. There is some presence of Indian investment but this is predominantly in
countries with a high concentration of Indian descendants such as Trinidad and Tobago. Baroda
Bank (India's International Bank) located in both Trinidad and Tobago as well as the Bahamas is the
largest Indian investor but there are other small companies operating as well (ECLAC 2012).
Asian FDI inflows have become relatively more common in the region. Before, investment from
Asia in the Caribbean was relatively non–existent, currently Japan and Korea operate electricity
companies in Jamaica, Marubeni and Kepco

Sammy Goldstein: 'So Far It's Wonderful'
Paris, Tennessee is a small town that holds proudly their Fish Fry, The Kentucky Lake, and Sam
Goldstein! Goldstein is still a beloved musical artist who made it on his own from a small city.
Sammy has the ability to perform through song lyrical, comedic, and instrumental which has
allowed him to travel all over the world. The musician Sammy Goldstein was a renowned artist that
has been taken many places through his work, is a famed cabaret artist, and earned many
accomplishments through his work. Sammy Goldstein was born and raised in Paris, Tennessee by
his parents Ernie and Jerri Goldstein. He was sent to take piano lessons with his siblings as children
and never truly got into it until his later years. In his earlier career he performed as a musical,
comedy actor during the summers with such pieces as "Fiddler On The Roof". By the age of twenty
he took off ... Show more content on Helpwriting.net ...
Being a cabaret performer consist of sitting in front of a dining audience over a nightclub. The
community for cabarets is bigger than expecting holding conventions each year, where Samuel won
an award for performing "So Far it's Wonderful" by Portia Nelson. These awards are called MAC
awards also known as Manhattan Association of Cabarets and Clubs dating back to "Sammy
Goldstein opened his show, "So Far It's Wonderful", with a song by Portia Nelson. "This Life", and
wonderful it was. Sammy has made a career being very much in demand as a singer/pianist playing
the best clubs and celebrity private parties all over the world. This time, he opted to be a stand–up
singer...with David Brunetti [on piano] augmented by Jered Egan on bass. The relationship between
the singer and the duo was just grand...a seamless musical partnership. Sammy is a charmer...with a
thousand watt smile. I could go hear him over and over again in this delightful show." An ecstatic
review by Jan

The Cruise And Royal Caribbean Cruise
Ever wanted to get away from your boring, and lifeless routine of waking up early, getting dressed,
and going to work, then coming home to sleep just to do it all over again the next day? Do you ever
catch yourself saying, "I need a vacation or a break?" Ever considered going on a Cruise Ship to the
Bahamas or Europe or even Canada for a few days? With 24 hour food service; daycares for various
ages; around the clock entertainment; numerous pools and jacuzzis; gyms and spas; back to back
parties, bars and lounges; how can anyone not forget their troubles and enjoy their life for that
moment being on a luxurious cruise ship?
The Cruise Ship Industry started in the early 1970s with their oldest cruise line, Norwegian, since
then this ... Show more content on Helpwriting.net ...
This market has generated so much employment from food services jobs, to house keepers, to
bartenders and DJs.
What generates profits? (Cruise Talk Central):
Norwegian Cruise Line, Royal Caribbean International, and Carnival Cruise Line all have high
occupancy levels. Norwegian has slightly higher number than the other two.
Prices starting as low at $50 per person per night for an inside cabin, $62 per night for an ocean
view, and in the low $100's for a balcony cabin
That price includes nightly theatrical shows, all your meals in the main dining room and buffet, most
often 24 hour room service, lectures, ship board nightclub admission, use of pool and some spa
facilities, your accommodations, and sea transportation from port to port
The best part about going on a Cruise Ship is its affordability. Not only is Carnival Cruise prices
appeal to younger people in their twenties but it also travels to almost every part of the world
including 20 North American, the Caribbean, Bahamas, Mexican Riviera, Alaska, Canada, Hawaii,
Panama Canal, Bermuda, Mediterranean, South America, Tahiti, The Fiji Islands, New Zealand,
Norway, the Baltic and the British Isles for a decent price.
For anyone, going on a cruise ship is a

The Brewery Group Denmark
Exploring Corporate Strategy
CLASSIC CASE STUDIES
The Brewery Group Denmark: Faxe, Ceres and Thor
Flemming Agersnap
The case study explains the strategic moves of Brewery Group Denmark (BGD), a small Danish
brewery fighting for a position in a world market. The case shows how small companies can co–
exist with giant competitors in an international context and how a coherent international strategy can
be built whilst allowing for different local strategies. BGD is an example of a firm which has
achieved a distinctive position in a highly competitive industry by focusing on importing Danish
beer into selected markets, through a network of alliances. The case provides an opportunity to
consider the strengths and weaknesses of the company's ... Show more content on Helpwriting.net ...
Carlsberg owned 38 per cent of the predominantly nonvoting B–shares of Ceres, but without a seat
on the board of the company. Carlsberg declared that it had no wish for a more active role in the
management of Ceres or BGD, rather its involvement was said to be an investment for financial
reasons. Others argued that the investment could be seen as a defensive investment guarding against
a foreign acquisition of Ceres.
Exhibit 2 Organisation diagram (simplified)
Exploring Corporate Strategy by Johnson, Scholes & Whittington
2
The Brewery Group Denmark: Faxe, Ceres and Thor
INTERNATIONAL DEVELOPMENT
Despite the dominance of Carlsberg, in its annual report BGD could lay claim to being the largest
Scandinavian beer exporter. This was because Carlsberg placed emphasis on licensing agreements or
local production for its foreign markets, while BGD's strategy was export led: 'Eighty–three out of
every hundred bottles of beer that we produce are sold in foreign markets.' By 1995 the percentage
of export sales by region of the world was as follows: western Europe 63 per cent, the Americas 10
per cent, eastern Europe 22 per cent, others 5 per cent. The development of BGD's operations in
some of these markets is now reviewed.

Italy
More than 30 years ago, Ceres entered into co–operation with a slaughterhouse for pork (Tulip) in a

The Leisure-Cruise Industry Porter Paper
The Leisure–Cruise Industry
February 17, 2011
Business Management
Introduction One of the rapid producing leisure industry divisions, the cruise industry faces several
challenges. Whereas supply continues to rise at double–digit levels, demand battles to keep speed.
Known the demands on communications and the jeopardy of an eroding on–shore practice, less port
are in a location to provide accommodation the cruise lines as supply grows. At the similar time, the
community sector's inspection of manufacturing practices associated to the surroundings, duty,
safety, protection and work increases. Regardless of these confronts, numerous cruise lines report
record levels of productivity. This analysis will calculate the leisure–cruise ... Show more content on
Helpwriting.net ...
There are nine main cruise line, these include Ambassador International, Carnival Corporation,
Crystal Cruises, Disney Cruise Lines, Louis Cruises, Regent Seven Seas Cruise Lines, Royal
Caribbean Cruises Ltd., Silversea Cruises and Star Cruises (Cruising). The major cruises out of
these are Royal Caribbean and Carnival Corporation. These cruises line are known for using their
popularity to their advantage by raising their prices at any given time. But on the other hand, all the
ships are comparable. All passage can anticipate the equivalent experience on board. In addition
Rivalry is at a peek because getting rid of a cruise industry cost more than to just keep into
development.
Threat of Substitute Products or Service: Medium
A substitute product is a product that appears to be different but can satisfy the same need as another
product (Wheelen and Hunger pg 112). Threat of substitute products or service is medium because
as I stated before all the cruises are similar in décor and prices. But the biggest threats are on land
resorts and hotel. Cruises have to maintain all the benefits that resorts have to entertaining all
members of the family. Cruise lines have become a great get away for everyone or any family for a
reasonable price. I feel that this is the reason cruise lines are so popular in this economy. As stated
from Cruise Line International Association cruise line has

Angostura Value Chain Analysis
THE INTERNAL ENVIRONMENTAL ANALYSIS OF ANGOSTURA LIMITED
VALUE CHAIN ANALYSIS
Value chain was first crafted by Michael Porter in his book "Competitive Advantage Creating and
Sustaining Superior Performance" (1985), to illustrate how customer value accumulates along a
chain of activities that lead to an end product or service.
The value chain analysis describes the activities an organisation performs and links them to the
organization competitive position. Porter further states, "value chain evaluates which value each
particular activity adds to the organisation products or services."
John E Gamble, Crafting and Executing Strategy 2012 states, the various activities a company
performs internally combine to form a value chain, since the underlying ... Show more content on
Helpwriting.net ...
Also, its development activities involve a plan or design for the production of new or substantially
improved products and processes.
According to Robert Wong, Chief Executive Officer of Angostura in his 2012 Performance report,
"Angostura will continue to invest in research and development as well as marketing and
distribution by forging partnerships with established distributors in foreign markets, to ensure that
the company remains at the forefront of innovation at both the input and output stages of our
business, and to ensure that it can take full advantage of new business opportunities as early as
practicable."
Angostura Holdings Limited is one of the most advanced distilleries in the Eastern Caribbean. In
order to continue on the way forward, Angostura has to continuously improve its technology to
become more efficient. According to Wong, "the company spent a minimum of $10 million to
upgrade its five bottling lines. The upgrade is a combination of Italian and German technology. The
German technology, under the company Krones is used for labelling, while the Italian technology
supplied by MBF and Bertolaso, is used for filling and capping" (Guardian Newspaper,

Royal Caribbean Executive Summary
Carnival, Royal Caribbean, and Norwegian Cruise Lines are the three leading companies in the
cruise industry and are listed in descending order according to their positioning. Carnival is the
"largest leisure travel company" in the world and this is why they maintain the strongest position in
the cruise line industry with operations of around 101 ships among nine cruise brands across the
globe that offers contemporary, premium, and luxury cruise experiences (CCL Annual Report,
2016). Economies of scale are very important in the cruise industry and this is where Carnival
exceeds when compared to the competition. By operating the largest fleet in the industry, Carnival is
able to keep costs down on a per–passenger basis. The key to their ... Show more content on
Helpwriting.net ...
Their focus on cost efficiency while managing operating expenditures to ensure adequate cash and
liquidity is the cost leadership approach much like Carnival Cruise Lines. RCCL has consolidated its
marine operations into one single and global organization to gain competitive advantage through
economies of scale for its entire fleet. The differentiation approach by Royal Caribbean is their
commitment to building state–of–the–art ships, and to further enhance their technological
capabilities to service customer preferences and expectations in an innovative manner (Royal
Caribbean Annual Report, 2015). Royal Caribbean understands that innovation and technology play
a pivotal role in all of its operations, and that can create superior performance relative to its
competitors. They also believe that their state–of–the–art ships will deliver that competitive
advantage they are desiring with their differentiation approach. Royal Caribbean has done it again
for the third time with their introduction of the Harmony of the Seas, which can accommodate at
total capacity 6,780 passengers which allows them to keep the "world's largest cruise ship" crown in
the Royal family (Lipsey,

Royal Caribbean Cruise Line Marketing Analysis
Running Head: ROYAL CARIBBEAN CRUISE LINE 1
Queshaylon Pea
Texas Woman's University
ROYAL CARIBBEAN CRUISE LINE 2
Company Overview In 1968, Royal Caribbean Cruise Line was founded and ever since then, they
have been changing the way the world cruises. They have steadily rolled out innovative ships since
the 1980s with our Sovereign class to today, with the introduction of the game–changing Quantum
class, the first of which sailed in the fall of 2014. In 1986, they created our first exclusive
destination, Labadee, on the north coast of Hispaniola. Just four years later in 1990, they developed
the private island paradise of CocoCay in the
Bahamas (royalcaribbean.com). It appears the Royal Caribbean Cruise Line has upheld it's cruise
line with class and prestige, and is always looking for ways to go above and beyond to satisfy the
needs and wants of all its current and future customers.
Product Market Analysis This cruise line offers endless dining options, casino action, shows, and
nightlife activities. It also offers a little bit of everything for everybody including families with teens
and small children. There are also celebrations that are aboard these amazing vessels, all types of
services are very accessible. This

Research Paper
Oasis of the Seas Highlights | | * Oasis of the Seas Photo Gallery * Oasis of the Seas
Accommodations * Oasis of the Seas Deck Plans
Launched in December 2009, Oasis of the Seas is the world's largest and most revolutionary ship
introducing the cruise line's new neighborhood concept, which will provide vacationers with the
opportunity to seek out relevant experiences in seven themed areas based on their personal styles,
preferences or moods.
Boardwalk will be a breathtaking space for families. Inspired by the nostalgic seaside piers of
yesteryear, Boardwalk will dynamically engage the entire family in classic fun – whether young or
just young at heart – with eateries, retail outlets, and carnival games. * Central Park – ... Show more
Central Park features boutiques, restaurants and bars, including access to the Rising Tide bar,[12]
which can be raised or lowered between three decks.[35][34] It has the first living park at sea with
over 12,000 plants and 56 trees.[35][39] 2. The Pool and Sports Zone features a sloped–entry beach
pool and two surf simulators.[12] 3. Vitality at Sea Spa and Fitness Center features a spa for teens.
[12] The gym has 158 cardio and resistance machines, classes, and a range of spa services. [40] 4.
Boardwalk features a handcrafted carousel,[12][15] restaurants, bars, shops, two rock–climbing
walls, and a temporary tattoo parlor.[10] Its outdoor 750–seat[35] AquaTheatre amphitheater hosts
the ship's largest freshwater pool.[15] 5. Royal Promenade features restaurants and shops and is
viewable from a mezzanine.[10][12] 6. Youth Zone features a science lab and computer gaming.[39]
7. Entertainment Place
MS OASIS OF THE SEA
MS Oasis of the Seas is an Oasis–class cruise ship, delivered to her owner, Royal Caribbean
International, in October 2009. The first of her class, she was joined by her sister ship MS Allure of
the Seas in December 2010.[12] Both vessels cruise the Caribbean from Port Everglades in Fort
Lauderdale, Florida.[13] She set a new record of carrying over 6,000 passengers.[14]
The ship surpassed the Freedom–class cruise ships (also owned by

The Golden Age Of Piracy
Hollywood portrays pirates as swashbuckling outlaws with their own set of rules and loose morals,
nefarious hideouts, and adventure at every turn of their lives; but that's Hollywood. During the
Golden Age of Piracy, about 1550 to 1730, pirates did traverse the Atlantic almost completely
unchallenged; producing some of the most notorious pirates and privateers the world had ever seen.
But not all of these pirates were outlaws, most were actually legal. And their hideouts weren't really
hideouts at all; just cities that were afraid of the Spanish and thought the pirates could protect them.
And adventure? Well, some of the best and most infamous pirates didn't want the epic battles that
are pictured in many of today's films. Something else ... Show more content on Helpwriting.net ...
Question two; how did entire cities and islands become pirate hideouts? During the early Colonial
era, the Spanish reigned supreme in the Caribbean. They were rapidly colonizing the islands of the
Caribbean and gaining wealth with every step. These cities were afraid of being overthrown by the
Spanish and wanted protection from these invaders. One of the first to offer up their ports was Port
Royal, Jamaica.". Port Royal became one of the most infamous pirate hideouts of all time and was
considered the "wickedest city on Earth". It all started in the mid 1600s when Jamaica's governors
decided to allow all pirates and privateers, who were not Spanish, to stay in return for protection
from the Spanish. And of course, they accepted. Soon after the city was filled with British and
French privateers, including the famous Sir Henry Morgan who used Port Royal as a sort of home
base for his raids on Spanish strongholds such as Portobello, Caratenga, and Panama City. By the
1660s, Port Royal was filled with every disreputable establishment known to mankind. But by 1720,
Jamaica had to cut relations with the pirates due to raids on every ship that came into port. Port
Royal then became known for pirate hangings. Other cities and islands like New Providence,
Bahamas, have similar stories to tell. But one other island has a different story. Around 1630, French
hunters, who occupied Hispaniola, modern day Haiti, had to flee the island

The United Colonies And Its Effects On Trade And Illegal...
The Caribbean rival colonies caused major disruption in trade and more illegal activities were
spreading across the new land. The exportation of treasured metals previously deviated from Peru to
Mexico causing the connection between the metropolis and the colonies to disintegrate. There were
two types of societies that existed, the Maroons and the Buccaneers. The first type was made up of
struggling settlers that had violent tendencies, plantiers, exasperated officials, slaves, and free
persons of color. The second type was considered as a trans–frontier group to include, Maroons,
slave escapees to defiant freebooters (Buccaneers). The Maroons formed a successful surrogate to
the Europeans. They developed fierce personalities with great ... Show more content on
Helpwriting.net ...
Whereas the second type, gran marronnage was very different. This consisted of an organized
attempt to establish political and social communities of European colonial enclave. Maroons
acquired the necessities to survive including, firearms, tools, utensils, and food once successful
marronage was enabled. Between the mid–seventeenth century to the beginning of the eighteenth
century the Buccaneers were in their glory. Transitioning politically and socially, the Buccaneers
economy was greatly dependent on selling hides and boutcan to the ships passing through the Mona
Passage and the Windward Passages. They also achieved international fame by performing freelance
attacks on the Spanish possessions in and around the Caribbean. With the support of rival states the
Buccaneers continued their attacks on the Spanish, which helped the success of non–Spanish
attempts at colonization. The communities of Buccaneers represented a phase in the shift from
pioneering colonialism to organized imperialism. They began to make profits off of different kinds
of animals such as dogs, horses, cattle, and hogs. The Buccaneers succeeded their attacks on the
Spanish by maintaining support from other states and this created a greater opportunity for
colonization. This developed a bond between the Buccaneers and other cultures around the
Caribbean. The

Tablets Are Not Only Being Accessed For Personal?
The process for how businesses promote their brands, entertain their customers, communicate with
their employees and complete business transactions has transformed through the years as technology
has improved. Tablets are not only being accessed for personal use now, but they can also play an
important role in the way a business is run, welcomes their customers, entertains their guests, and
accounts for customers. Tablets can be found being used as interactive menus in restaurants and
bars, concierge services, photo booths, concerts and sporting events, digital signage in grocery stores
and clothing retailers and specialized point–of–sales. In some restaurants the consumer can find
tablets sitting at every table, allowing the customers to ... Show more content on Helpwriting.net ...
The healthcare industry is one example of the integration of tablets, they are being used by
associates to schedule and confirm appointments, look at patient care information, and view
diagnostic images, medical references and E–prescribing. In addition to the healthcare industry the
legal industry has implemented the use of tablets to be able to access documents as well as
depositions wherever and whenever they are needed. Other industries that are quickly introducing
tablets to their businesses include pharmaceuticals for e–detailing, a floor sales tool for retailing, and
presentations, forms, decision tools, reference, video conferencing and configuring price quotes for
field sales and service. Marketers are combining tablets for the use of Tradeshows, creative reviews,
digital signage, and interactive brochures with business operations. How Tablets affect Business A
business advantage of tablets and smartphones is that these items allow businesses to communicate
with business partners and clients from anywhere. One of the major business appeals of tablets is
that the electronic can offer businesses the power to do more by combining flexibility, convenience,
ease of use and security in perfectly portable packages. Tablet computers are powerful business tools
that can deliver a significant productivity boost for business because tablets can integrate with your
business's other systems,

Celebrity Cruises
Use this quick checklist as a reminder to bring a little more structure and serenity to your travel
plans: Confirm your flight or transit reservations and/or accommodations to help avoid any surprises
along the way. Check your health and auto insurance for coverage at destination and adjust as
necessary. For foreign travel: ––Check the Consular Information Program for the applicable country
at travel.state.gov. ––Update your vaccinations ––Acquire any appropriate electrical adapter(s). ––
Ensure your driver's license is valid if driving or renting a car. Carry an adequate supply and a little
extra of any medication; make sure you can identify it if asked. Bring your inhaler if you have
asthma, or for other conditions, any essential ... Show more content on Helpwriting.net ...
From the quality of their food to their shows, clubs, and amenities, there is so much that Celebrity
has to offer. The selling features of Celebrity Cruises are their staff, food, and destinations. The
Celebrity staff is very entertaining and engaging. Just walking the ship, the staff will have friendly
conversations with you and make sure needs are met. There is a variety of food available around the
clock. You can get anything from a hamburger to escargot and select food is made to order.
Celebrity offers cruises all year round. Destinations range anywhere from: Bermuda to the Eastern
Caribbean to Alaska and Europe. These are just a few of the gorgeous destinations that Celebrity
Cruises travel to. The entertainment on Celebrity Cruises is spectacular! My favorite performances
while being on board were the comedy shows, ice sculpture shows, as well as their own rendition of
Broadway performances. From the very first step on the cruise until your departure, there are an
endless amount of activities. Whether you enjoy hanging out at the pool, participating in games, or
dancing, there is always something to do. I have traveled to the Eastern Caribbean, Bermuda, and
the Western Caribbean on Celebrity Cruises with my family since I was 12 years old. I have also
traveled Norwegian in Hawaii as well as to Bermuda on Royal Caribbean, and overall I would rate
Celebrity the best! Celebrity offers a list of excursions for each destination. My favorite excursion
was swimming with the sting rays in the Cayman Islands. Another great excursion offered was
climbing the Dunn's River Falls in Jamaica. For the price of this cruise line, it offers the most value
for your

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