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Social Media and Public Health

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Social Media and Public Health

  1. 1. Getting Started with Social Media<br />Springfield-Greene County Health Department<br />Presented by Allison Kline and Katie Towns-Jeter<br />July 26, 2011<br />
  2. 2. What is the Internet, anyway?<br />
  3. 3. Why Use Social Media?<br />To Connect with our community through channels they already use<br />Increase awareness of services and programs<br />Identify new opportunities to connect offline<br />Social Media Revolution (2011)<br />How does social media relate to public health?<br />Social Media Policy<br />
  4. 4. How to…Set Up a Facebook Page<br />Creating the Page<br />Info tab<br />Custom URL<br />Connecting with other organizations<br />
  5. 5. How to…Upload to YouTube<br />Account set-up<br />Uploading video<br />Using YouTube with other social networks<br />
  6. 6. How to…Create a Twitter Profile<br />Account set-up<br />Basic Twitter practices<br />Retweet (RT)<br />@ mention<br /># hashtag<br />URL shorteners<br />160-character Business Description <br />Twitter and the media<br />
  7. 7. Questions?<br />
  8. 8. Lunch!<br />(30 minutes)<br />
  9. 9. Creating Content<br />
  10. 10. Creating Original Content<br />Pictures<br />Videos<br />Blog posts<br />Springfield-Greene County Animal Shelter<br />Re-post existing original content<br />New project-specific content<br />Flickr<br />Facebook album<br />
  11. 11. Using Existing Content<br />Where do I find relevant content?<br />Twitter feed exercise<br />Re-posting Etiquette<br />Attribution!<br />Tagging <br />
  12. 12. Measurement and Feedback <br />How do you measure the effectiveness of social media?<br />Facebook Insights<br />http://www.facebook.com/insights/?sk=po_376790784377&preset=select_month<br />Google Analytics<br />What if I’m not getting any feedback?<br />
  13. 13. Social Media and Public Health<br />
  14. 14. Public Health Brainstorming Battle!<br />How can we use social media to spread Public Health messages?<br />
  15. 15. Survey!<br />
  16. 16. Thank you for coming!<br />Not in a hurry? Stay for an individual consultation!<br />Allison Kline Katie Towns-Jeter akline@springfieldmo.gov ktownsjeter@springfieldmo.gov<br />

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