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Crisis Communication<br />Susan May, Public Information Officer<br />Kitsap County Emergency Management<br />
Virtual Communication System<br />Web based<br />Speedy<br />Directly to public <br />Automatically populates<br />Website...
  Kitsap County Social Media Strategy and Policies (April 2010)<br />What is it?<br />Why do it?<br />Some history<br />Wh...
The KCDEM Twitter Page<br />Used to  update the community on current events and upcoming exercises<br />Used to follow upd...
The KCDEM Facebook Page<br />
Japanese Earthquake and Tsunami<br />KCDEM staffer logged on to the Facebook page and posted updates from home before leav...
July 20, 2011 Gas Leak Forces Road Closures and Evacuations<br />KCDEM posted road closure and evacuation information with...
Valentines Day Storm<br />KCDEM Duty Officer updates public from home and was able to “chat” with community<br />Gathered ...
KCDEM Uses Social Media to Advise the Public About Exercises<br />
Communications<br />Facebook Stats – March 10 – April 8<br />Compared to the previous month<br />ONE<br />TEAM<br />Gettin...
Monthly active users    109 percent</li></ul>We had more than 691,000 views, an increase of 61 percent with post feedback ...
Using Facebook as a Personal Page VS Business Page<br />Pros<br /><ul><li>  Personal Page allows user          to invite f...
  Personal page permits chat so you can get instant updates without cluttering up your page with postings</li></li></ul><l...
  Tough to get the name you want! Are we Emergency Management, Kitsap Democrats, Kitsap Demolition?
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Crisis communications

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Crisis communications

  1. 1. Crisis Communication<br />Susan May, Public Information Officer<br />Kitsap County Emergency Management<br />
  2. 2. Virtual Communication System<br />Web based<br />Speedy<br />Directly to public <br />Automatically populates<br />Website<br />Twitter<br />Facebook<br />S Y S T E M<br />
  3. 3.   Kitsap County Social Media Strategy and Policies (April 2010)<br />What is it?<br />Why do it?<br />Some history<br />What is out there?<br />The “5” levels of engagement<br />Policy<br />Authorization<br />Comment and Use<br />Disclaimers<br />Record retention<br />
  4. 4. The KCDEM Twitter Page<br />Used to update the community on current events and upcoming exercises<br />Used to follow updates from other local, state and federal organizations<br />
  5. 5. The KCDEM Facebook Page<br />
  6. 6. Japanese Earthquake and Tsunami<br />KCDEM staffer logged on to the Facebook page and posted updates from home before leaving for work <br />Issued phone numbers to public about finding information on loved ones<br />Continuously updated public on unfolding events in order to assist in managing mis-information<br />
  7. 7. July 20, 2011 Gas Leak Forces Road Closures and Evacuations<br />KCDEM posted road closure and evacuation information within<br /> 20 minutes of the leak being reported<br />Continuous updates were posted throughout the event<br />KCDEM marked the roads on Google Earth and posted the <br /> picture of closed roads to avoid confusion<br />
  8. 8. Valentines Day Storm<br />KCDEM Duty Officer updates public from home and was able to “chat” with community<br />Gathered information from Facebook friends on power outages and damage<br />
  9. 9. KCDEM Uses Social Media to Advise the Public About Exercises<br />
  10. 10. Communications<br />Facebook Stats – March 10 – April 8<br />Compared to the previous month<br />ONE<br />TEAM<br />Getting It Done<br /><ul><li>Likes 384 percent
  11. 11. Monthly active users 109 percent</li></ul>We had more than 691,000 views, an increase of 61 percent with post feedback up 176 percent<br />
  12. 12. Using Facebook as a Personal Page VS Business Page<br />Pros<br /><ul><li> Personal Page allows user to invite friends whereas the business page requires people to subscribe, or “Like” your page
  13. 13. Personal page permits chat so you can get instant updates without cluttering up your page with postings</li></li></ul><li>Using Facebook as a Personal Page VS Business Page<br />Cons<br /><ul><li> Against Facebook policy
  14. 14. Tough to get the name you want! Are we Emergency Management, Kitsap Democrats, Kitsap Demolition?
  15. 15. No control over advertising that appears on your page (ie. The Naked Winery ad) </li></li></ul><li>HootSuite<br />Allows posting single message to multiple sites<br />Follow community postings on multiple sites in one place<br />
  16. 16. Questions?<br />

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