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350 Presentation

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350 Presentation

  1. 1. Analyzing 350.org’s Impact and Effectiveness<br />Sander buitelaar<br />Alex borgen<br />
  2. 2. Outline<br />Topic <br />What is 350.org?<br />Research Questions<br />What was their mission? Were they effective?<br />Approach<br />Pictures from day of action<br />Response from the media, skeptic’s and environmentalists<br />Findings<br />Who was listening to 350.org? Who did they influence? Were they successful?<br />
  3. 3. Video Introduction<br />
  4. 4. What is 350?<br />Premise<br />Team<br />Audience<br />Goal<br />Social media strategy<br />Bill McKibben<br />
  5. 5. Social Media Strategy<br />Media consumption patterns are changing<br />Potential to network, engage, and empower<br />Artistic interpretation<br />Mass event<br />Lowers cost<br />Blending of social with political<br />Target demographic<br />Global Campaign<br />
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  23. 23. Social Media<br />
  24. 24. Spreading the Message<br />Were people aware of movement?<br /><ul><li>Who participated?</li></ul>There were over 2000 rallies in all 50 states, over 5245 rallies in 181 countries-thousands of people <br />Followers, fans, subscribers<br />Facebook: 79,351 fans<br />Youtube: channel views-39,476 total upload views-580,567, most pop video-204,342<br />Twitter: 15,264 following; 14,847 followers; 1,425 listed<br />
  25. 25. Media Response<br />U.S. Media<br />Colbert Report<br />New York Times<br />CNN<br />International Media<br />Environmental Blogs<br />Treehugger.com<br />Huffington Post<br />Skeptic’s Response?<br />
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  36. 36. Delegates/Leaders Response<br />Were delegates aware of 350.org?<br />Did world leaders listen?<br />Fisheries Minister of the Maldives signing the 350 declaration under water<br />
  37. 37. Success?<br />Was 350.org successful?<br />Largest climate action the world has ever seen?<br />Solve the climate crisis?<br />Bill McKibben’s response<br />
  38. 38. Future of 350.org<br />10/10 Global Work Party<br />www.350.org/oct10<br />
  39. 39. Questions?<br />Did they just preach to the choir?<br />Does social media work as a campaign strategy?<br />Did they really have “the world’s” support on the movement?<br />

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