Made for Cumberland Co, NC staff to introduce them to Social Media

1. Using Social Media to Your Professional Advantage Kyleen M. Burgess Area Information Management Agent Region 3 NCCES

2. What is “Social Media?”

11. Before You Start Networking If you are going to start a network for your programming: Plan Commit – sometimes even the best laid plan fails because of lack of commitment UPDATE – stay frequent and on point Follow through – if you leave make sure someone knows how to keep up with what you started Note the blend of personal/professional Use common sense. Remember posts are searchable and public (use privacy settings)

13. 6 Steps to Adopting Social Media Stupid trend (someone talks you into it) You find information that perks your interest You start building connections – community builds You reach a point of feeling obligated to share You realize the power of the message and harness it Addiction Source: Michele Payn-Knoper – Social Media Guru - @mpaynknoper on Twitter

14. Strengths of Social Media It’s revolutionizing our culture, just as the air conditioner changed our demographics and how relate to others It’s a cost effective communication tool Rapidly being driven by the over 35 crowd It allows you to mix media – pictures, video, web links Reaches your target audience in real time – enhanced by smart phones Stimulates two way dialogue It knows no geographical boundaries It’s a great advocacy tool

15. Hazards of Social Media It can own you if you don’t master it It knows no geographic or demographic boundaries You can lose your focus – diluting your message It functions 24 hours a day (ping addiction) It allows two way dialogue –followers can consume your time We’re becoming a ping culture It’s a big world – once you open the doors those who oppose you views will find you

16. WWEBD? (what would Edgar Boone Do?) COME UP WITH A PROGAM MODEL!

17. Strategy & Discipline (TIWEBWD)(This is What Edgar Boone Would Do) Define your objective Define your audience Define your tool – Twitter, Facebook, Blog, You-Tube, etc. Develop your strategy / content Market your tool Remain true to your objective Evaluate your results

18. Warren County Cooperative Extension Objective: A) Provide real time information on programs/activities offered by staff, B) Build a brand name, C) build hit-count at warren.ces.ncsu.edu Audience: Warren County Citizens Tool: Facebook, Twitter

19. Strategy-Content A) Tweet and status update on programs B) Tweet and SU relevant news stories Market the Tool: Promote Online, in print (newsletters/news papers, advertising) and when speaking Evaluation: Feedback, rising web hits on county webpage, number of fans (73) on FB, number of followers on Twitter (27)

20. Overall Goal Increase awareness, engagement, traffic and word of mouth

21. Social networks We’ll Cover Facebook Twitter

22. Social Media Statistics

23. Facebook 629 million users > 8 billion minutes per day 46.7% of North Carolinians use FB (10th) 100 million US (5x more than American Idol) 55 minutes per user Women age 55 and older are fastest growing demographic 30 billion pieces of content shared each week http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

24. Twitter Statistics 13% of US Adults 100 million users Company usage skyrocketing Busiest from 9-5, M-F 47% use Facebook

25. Facebook Vs Twitter Connectivity Broadcasting Facebook Twitter

26. Facebook

28. Facebook in Cumberland County County Government – 544 Downtown Fayetteville – 6,126 Cumberland Public Library and Info Center – 788 Fayetteville-Cumberland Chamber – 1,634 Safe Kids – 233 Cape Fear Botanical Garden – 1218 Arts Council – 1,288 Fort Brag – 12,836

29. How Extension is on the Cumberland County Government Facebook Page

30. Facebook In Extension

31. County Office Page

32. Program Specific Page

33. Horticulture

34. 4-H Livestock

35. Cumberland County FB Page User Information

36. Security Make a page / not a new account Set up several administrators (with one main head administrator) Work the page out of your personal account Set up your personal privacy settings so that no one can see your personal page without friending them Set up user policy like county page Educate Staff on Facebook usage

45. Extension in Twitter

49. Professionalism On the Net Facebook Create list for friends to separate work from business Be careful of tagged photos Act like you would in real life Don’t sent out applications DO NOT PUT THE PRIVATE OUT IN PUBLIC

50. Write clear status updates Avoid chain status updates Social Media is a step up from texting Inappropriate comments may create issues Use common sense There is no privacy

51. Use technology to enhance your work, but avoid the liabilities that can be created

52. References Slideshare.net Introduction to Social Networking By Stacy Lukaasavita Michele Payn-Knopper –Social Media Guru eXtensionWebanair –Social Media in Agriculture

53. Discover Your Web Social Media 2.0 www.tinyurl.com/OFBFSocialMedia

54. Feel Free To Contact Me Kyleen Burgess Area Information Management Agent Region 3 Hertford County Office Twitter: misskyleejean AOL IM: kyleenburgess Facebook: http://www.facebook.com/#/kyleen.burgess?ref=profile