October, 2011 Back to Basics:  Facebook and Twitter for Government Agencies Gadi Ben-Yehuda, Social Media Director IBM Cen...
Agenda <ul><li>Introductions </li></ul><ul><ul><li>Gadi Ben-Yehuda,  Center for the Business of Government </li></ul></ul>...
What Does the IBM Center Do? Thought leadership  by top minds in academe aligned with the Obama Administration’s key manag...
Facebook: A Social Network. Conversations + Relationships
Twitter: An Information Network. Data + Metadata
Tim Brown, Department of State
Stephanie Schierholz, NASA
Polling Questions: Do you friend or follow your office/agency?  Do you use TweetDeck or HootSuite?
Signing up is easy to do
Listening and Responding through HootSuite & TweetDeck
Polling Questions: What percent of your tweets include #hashtags?
Using Hashtags on Twitter Use a hashtag (#gov20 as an example), allows you to add metadata to your tweets, expanding your ...
Twitter Lists Creating and following lists allows you to apply filters to your tweet stream, separating signal from noise.
Constructive Responses on Twitter and Facebook
Polling Questions <ul><li>Have you used Facebook or Twitter to: </li></ul><ul><li>Communicate to family or friends during ...
Tactics for Successful Engagement <ul><li>Twitter Tactics: </li></ul><ul><li>a. Queue posts for publishing throughout the ...
Advanced Twitter and Facebook <ul><li>Scheduling Events (Facebook) and MeetUps (Twitter) </li></ul><ul><li>Adding video an...
Questions? <ul><ul><li>Gadi Ben-Yehuda </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Twitter: @GBY...
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Facebook and Twitter for Government Agencies

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  • DC Data Catalog : http://data.octo.dc.gov/ 428 Data Sets Maryland Recovery: http://www.statestat.maryland.gov/recovery.asp Austin, TX Recovery: http://www.ci.austin.tx.us/stimulus/default.htm Other City Recovery: http://accountablerecovery.org/city-recovery-act-websites Miami 311 On-Line: http://miami311.cloudapp.net/ (better than scrolling 4,500 requests) Virtual Charlotte (311): http://vc.charmeck.org/ . . . iPHone tracker of citizen requests Lubbock Open Checkbook: http://www.kcbd.com/Global/story.asp?S=12043985 Crime Reports: http://www.crimereports.com/ Everyblock News: http://www.everyblock.com/ Neighbors: http://www.neighborsforneighbors.org/ (Boston) See-Click-Fix: http://seeclickfix.com/government Plano, TX: http://seeclickfix.com/plano
  • Dialogue occurs along a continuum Synchronous – Asynchronous Mediated – Unmediated Blogs Traditional public hearings Google mapping of data Town hall IBM Jam NYC Budget Scenerios: http://www.gothamgazette.com/budgetgame/ Galveston: Tourism: seawall, 1894 Opera House, roller coaster Urbana, IL: http://plone.rehearsal.uiuc.edu/leam/ Portland, OR : http://www.oregonmetro.gov/index.cfm/go/by.web/id=29903
  • Private Sector example: Intuit – Tax advice from users, created a community Library of Congress: allow users to help tag, index new materials – supplements experts, speeds cataloging, moves content to user communities OpenStreetMap.com: helps Census locate addresses, houses. Creates customized maps of communities (park benches, water fountains, historical markers, etc.) SanFrancisco.Crimespotting.org: Interactive map to better understand crime in the city.. . Maps, crime reports, RSS or email feeds. Different kinds of communities: -- transaction-based (e.g., Amazon) -- interest-based (e.g., BioMedNet) -- relationship-based (e.g., neighbors-for-neighbors). . . Life experiences
  • Montreal – Idea competitions for ideal taxi stand: http://ville.montreal.qc.ca/portal/page?_pageid=5977,40491560&amp;_dad=portal&amp;_schema=PORTAL Apps for Democracy: http://www.appsfordemocracy.org/ VA DMV Wait Times: http://www.dmv.state.va.us/webdoc/utilities/offices.asp BlockShopper: St. Louis: http://stlouis.blockshopper.com/counties/3-st-louis-county-mo How-To’s: Wiki or YouTube: . .. Get a business license, register for school, pay a ticket, pull a permit. . . ..
  • “ Rise of the Creative” -- economic development Denton, TX: Twitter feed programmed to post on Twitter every arrest made by police, with names, age, and charges. . . By a Univ of N. Texas art student who decided to use publicly available info. . . . http://twitter.com/dentonpolice California DMV employees – posted videos of the 10 most common mistakes made by people trying to pass their drivers exams.
  • Open Government Directive http://www.whitehouse.gov/the_press_office/Transparency_and_Open_Government/ FINDINGS FROM WEB 2.0 STUDY: Rise of User-Generated Content . . . . Government needs to meet citizens where they are – government needs to reach out, not expect people to come to their websites (e.g., CDC in Whyville for flu) Citizens are willing to interact with government agencies online. The role of 3 rd party intermediaries will increase. Government provides data, intermediaries will customize, reconfigure, distribute. Government will need to rethink content and service design. More granular, so intermediaries can tailor. Government will have to find ways to embed authority. Citizens trust government with private data, but not for service efficiency. Access, privacy, quality, security.
  • Facebook and Twitter for Government Agencies

    1. 1. October, 2011 Back to Basics: Facebook and Twitter for Government Agencies Gadi Ben-Yehuda, Social Media Director IBM Center for the Business of Government [email_address] 202.551.9338
    2. 2. Agenda <ul><li>Introductions </li></ul><ul><ul><li>Gadi Ben-Yehuda, Center for the Business of Government </li></ul></ul><ul><ul><li>What are Facebook and Twitter , and how are they different? </li></ul></ul><ul><ul><li>Two Government Social Media site administrators: </li></ul></ul><ul><ul><ul><li>Tim Brown , State Department, Facebook </li></ul></ul></ul><ul><ul><ul><li>Stephanie Schierholz , NASA, Twitter </li></ul></ul></ul><ul><li>Setting up Accounts </li></ul><ul><li>Listening and Responding </li></ul><ul><li>Initiating Engagements </li></ul>
    3. 3. What Does the IBM Center Do? Thought leadership by top minds in academe aligned with the Obama Administration’s key management themes Semi-annual magazine sent to federal senior executives Website with blogs on The Business of Government, Cost Take Out and Making Healthcare Reform work Weekly radio show with government executives The IBM Center helps build public sector relationships by focusing on the people in government. The IBM Center helps public sector executives improve the effectiveness of government with practical ideas and original thinking
    4. 4. Facebook: A Social Network. Conversations + Relationships
    5. 5. Twitter: An Information Network. Data + Metadata
    6. 6. Tim Brown, Department of State
    7. 7. Stephanie Schierholz, NASA
    8. 8. Polling Questions: Do you friend or follow your office/agency? Do you use TweetDeck or HootSuite?
    9. 9. Signing up is easy to do
    10. 10. Listening and Responding through HootSuite & TweetDeck
    11. 11. Polling Questions: What percent of your tweets include #hashtags?
    12. 12. Using Hashtags on Twitter Use a hashtag (#gov20 as an example), allows you to add metadata to your tweets, expanding your audience beyond those who follow you. Following hashtag-conversations is easy on TweetDeck and HootSuite, and allows you to listen to important constituencies without finding/following them.
    13. 13. Twitter Lists Creating and following lists allows you to apply filters to your tweet stream, separating signal from noise.
    14. 14. Constructive Responses on Twitter and Facebook
    15. 15. Polling Questions <ul><li>Have you used Facebook or Twitter to: </li></ul><ul><li>Communicate to family or friends during earthquake or hurricane? </li></ul><ul><li>Share pictures or videos? </li></ul><ul><li>Schedule an event? </li></ul>
    16. 16. Tactics for Successful Engagement <ul><li>Twitter Tactics: </li></ul><ul><li>a. Queue posts for publishing throughout the day </li></ul><ul><li>b. simultaneously post updates to multiple platforms </li></ul><ul><li>c. apply filters to information streams </li></ul><ul><li>d. share links </li></ul><ul><li>e. use hashtags </li></ul><ul><li>f. mention and retweet </li></ul><ul><li>Facebook Tactics: </li></ul><ul><li>a. place an image at the top of a blog post </li></ul><ul><li>b. write a short intro sentence </li></ul><ul><li>c. share content from a Web site or blog post immediately after posting </li></ul><ul><li>d. repurpose content with new context as it becomes timely and relevant </li></ul>
    17. 17. Advanced Twitter and Facebook <ul><li>Scheduling Events (Facebook) and MeetUps (Twitter) </li></ul><ul><li>Adding video and images </li></ul><ul><li>Listening for and responding to crises </li></ul>
    18. 18. Questions? <ul><ul><li>Gadi Ben-Yehuda </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Twitter: @GBYehuda </li></ul></ul><ul><ul><li>G+: GPlus.to/GBYehuda </li></ul></ul>

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