My slides from Blogworld Expo presentation on reaching women through social media. Title is "Stimulating the Conversation with Women in Social Media." There should be a video of the session - will post when I get a link.

1. Stimulating Conversations with women in the social mediasphere

2. Who?

3. What?

4. Why?

5. How?

6. Social Media is intimate...

7. Conversation

9. Real Ones.

10. Women use social media for...

11. Connection Community Creativity Convenience

12. Social Media is...

13. Empowering the Consumer

14. Aug 09 survey of 1,000 women by Q Interactive on CoolSavings.com

15. 75% of women surveyed said they were... more active in social media than they were a year ago Aug 2009 - Q Interactive

16. 64% didn’t care whether a brand was present in social networks or not Aug 2009 - Q Interactive

17. ?

18. Surveyed on a coupon site Looking for coupons from brands

19. 54% visit social networking sites at least once a day Aug 2009 - Q Interactive

20. 75% said that their use of social nets did “not really” affect their purchase decisions or did “ not at all” influence their buying. Aug 2009 - Q Interactive

21. ? 10 years ago, we saw similar stats about women not caring if brands had...

22. ...web sites. !

23. early adopters early mass later adopters later mass the rest The Web Social Media { } 1995/1996 2008/2009 1997 1998 2000 2010 2011 2012

24. early adopters early mass later adopters later mass the rest } web coupon clippers } bloggers podcasters social networkers emailers 2008/2009 2010 2011 2012

25. May 2009 social media survey by BlogHer, iVillage & Compass Partners

26. surveyed... 2,821 women in the general U.S. population 1,008 women from the BlogHer network 788 women in the iVillage network May 2009 - BlogHer, iVillage & Compass Partners

27. 42 million women in the United States participate in social media at least weekly. May 2009 - BlogHer, iVillage & Compass Partners

28. 31.5 million - Social Networks 23 million - Blogs 16.8 million - Message boards 6.7 million - Twitter May 2009 - BlogHer, iVillage & Compass Partners

29. Maximum reach : social networks Widest influence : blogs May 2009 - BlogHer, iVillage & Compass Partners

30. 79% of female social network users who responded considered researching products and services and 64% finding deals and discounts important. Spring 2009 - ShesConnected

31. “ Consumers surveyed about their reliance on social networks for purchase decisions may not be thinking of the constant stream of product-related information they share with their networks on a daily basis .” Debra Aho Williamson, eMarkter senior analyst eMarketer.com - Sept. 17, 2009 Are Women Really Ignoring Social Network Marketing?

32. Where do women share?

40. How do you engage in conversations with women through social media?

41. Listen

42. Ask

43. Engage

44. Respond

45. R-E-S-P-E-C-T

46. FAIL!

47. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen. 5. I can just buy an ad. 6. I should put all my eggs in SM.

48. Why you might FAIL 1. Pick wrong segment 2. Pick wrong channels 3. Pick wrong message 4. Pick wrong actions

49. It is not a campaign It is a commitment

50. Demographics suck

51. Women don’t use social media based on clear cut demographics

52. 62 divorced no kids 32 single 1 cat 26 married 3 kids 33 married infertile 28 partnered 1 kid 45 married 2 kids 41 married adopting 55 widowed 2 dogs entrepreneur work at home mom traveler job hunting SNARKY Religious blogger teacher housewife

53. Social Media is...

54. HERS

55. Aliza Sherman Conversify Anchorage Minneapolis Denver UK www.conversify.net [email_address] et twitter.com/aliza sherman facebook.com/alizasherman linkedin.com/in/alizasherman