bring in new Volunteers!
the service (Charity, library, museum)
from a service to a brand.
According to research by Nielsen, 92 percent of people trust
recommendations from friends and family more than all other forms
of marketing. June 2013
85% of fans of brands on Facebook recommend brands to others.
43% more likely to buy a new product when learning about it on
social media. (Nielsen)
77% more likely to buy a new product when learning about it from
friends or family. (Nielsen)
81% of U.S. online consumers‟ purchase decisions are influenced
by their friends‟ social media posts versus 78% who are influenced
by the posts of the brands they follow on social media. (Market
79% of U.S. consumers who‟ve “Liked” a brand on Facebook did
so in order to receive discounts or other incentives. (Market Force)
49% of U.S. consumers say friends and family are their top
sources of brand awareness, up from 43% in 2009. (Jack Morton)
Kids in Museums
approximately 4000 followers.
step: become more responsive and open and to
build a social media strategy that worked around the
idea that trust was at the forefront of our online
Trust to our volunteers and to our followers.
Social Media for Volunteers…
social even when you think no one is
are the silent followers?
to them but LISTEN ALSO.
conversations – ask questions.
Social Media for „Boss‟
Guidelines for Facebook
Friends of Fans
are your biggest Advocates – let
them be your voice!
+ The Volunteers wouldn‟t have been
asked to be part your services if you
had a worry.
• Volunteers are fabulous advocates
and respect their role at a higher
standard that we could possibly set
• You trust many with talking to
customers in real life, why not online?
What are the Risk with sharing your
Things Volunteers worry about…
from wrong account
a Tweet rather than a Direct
Things I worry about…
having enough cake.
From Rose, a Volunteer
Harder to find a time/place for face to face training if they live
far away, but quite a lot can be done by emails, telephone and
trial & error.
When something goes wrong how will they react?
Not always available when you want them.
How do you get them to stick to the rules/guidelines?
Do they have suitable equipment?
+ But when things go right…
Can be done by volunteers who live anywhere.
Can be done by volunteers who don't have much time to spare.
Bring their own personality and interests which adds variety more real, easier to relate to, not faceless organisation, jollier!
Volunteers benefit too - new skills and interests, experience for
those hunting for jobs, it's flexible.
Using several volunteers means there could be cover 24 hours
if you want to be international. Need not be a burden for any
+ Using Twitter
Specifies an account you‟re talking to @MarDixon
Specifies a search string #museums
Retweet – quote an existing tweet as is
Modified Tweet – quote existing tweet with a change
Hat Tip – giving credit to the person you saw original tweet
Direct Message – private message between two people. Need
to be following each other.
Indicates you like something
Shortcut for with
TBH to be honest