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Virtual volunteers and social media 1


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Virtual volunteers and social media 1

  1. 1. + Virtual volunteers & social media Mar Dixon @MarDixon @KidsinMuseums @mardixon
  2. 2. + Social media @mardixon
  3. 3. + Social media  Can bring in new Volunteers!  Build the service (Charity, library, museum) from a service to a brand.  Word  @mardixon of Mouth According to research by Nielsen, 92 percent of people trust recommendations from friends and family more than all other forms of marketing. June 2013
  4. 4.  85% of fans of brands on Facebook recommend brands to others. (Syncapse)  43% more likely to buy a new product when learning about it on social media. (Nielsen)  77% more likely to buy a new product when learning about it from friends or family. (Nielsen)  81% of U.S. online consumers‟ purchase decisions are influenced by their friends‟ social media posts versus 78% who are influenced by the posts of the brands they follow on social media. (Market Force)  79% of U.S. consumers who‟ve “Liked” a brand on Facebook did so in order to receive discounts or other incentives. (Market Force)  49% of U.S. consumers say friends and family are their top sources of brand awareness, up from 43% in 2009. (Jack Morton) + @mardixon
  5. 5. + Shared Accounts @mardixon
  6. 6. + Kids in Museums @mardixon
  7. 7. + Kids in Museums  Had approximately 4000 followers.  First step: become more responsive and open and to build a social media strategy that worked around the idea that trust was at the forefront of our online presence.  Trust to our volunteers and to our followers. @mardixon
  8. 8. + @mardixon
  9. 9. + Social Media for Volunteers…  Be social even when you think no one is listening.  Who  Talk are the silent followers? to them but LISTEN ALSO.  Encourage @mardixon conversations – ask questions.
  10. 10. + Social Media for „Boss‟ Give up Control Trust Give Trust @mardixon up Control
  11. 11. + Guidelines for Facebook  Build Your Page  Connect  Engage with People Your Audience  Influence @mardixon Friends of Fans
  12. 12. + Volunteers… are your biggest Advocates – let them be your voice! @mardixon
  13. 13. + The Volunteers wouldn‟t have been • asked to be part your services if you had a worry. • Volunteers are fabulous advocates and respect their role at a higher standard that we could possibly set for them. • You trust many with talking to customers in real life, why not online? @mardixon
  14. 14. + What are the Risk with sharing your Social Media? @mardixon
  15. 15. + What happens when things go Wrong @mardixon
  16. 16. + Things Volunteers worry about…  Saying wrong thing  Tweeting from wrong account  Sending a Tweet rather than a Direct message  Typos  Wrong @mardixon link
  17. 17. + Things I worry about…  Not @mardixon having enough cake.
  18. 18. + From Rose, a Volunteer  Harder to find a time/place for face to face training if they live far away, but quite a lot can be done by emails, telephone and trial & error.  When something goes wrong how will they react?  Not always available when you want them.  How do you get them to stick to the rules/guidelines?  Do they have suitable equipment? @mardixon
  19. 19. + But when things go right…  Can be done by volunteers who live anywhere.  Can be done by volunteers who don't have much time to spare.  Bring their own personality and interests which adds variety more real, easier to relate to, not faceless organisation, jollier!  Volunteers benefit too - new skills and interests, experience for those hunting for jobs, it's flexible.  Using several volunteers means there could be cover 24 hours if you want to be international. Need not be a burden for any one individual @mardixon
  20. 20. + When Mistakes Happen @mardixon
  21. 21. + @mardixon
  22. 22. + Using Twitter  @ Specifies an account you‟re talking to @MarDixon  # Specifies a search string #museums  RT Retweet – quote an existing tweet as is  MT Modified Tweet – quote existing tweet with a change  HT from Hat Tip – giving credit to the person you saw original tweet  DM Direct Message – private message between two people. Need to be following each other.  +1 Indicates you like something  w Shortcut for with  OH Overheard  TBH to be honest  Ppl @mardixon People
  23. 23. + Questions? @mardixon
  24. 24. + Thank you Mar Dixon @MarDixon @mardixon