My slides from Blogworld Expo presentation on reaching women through social media. Title is "Stimulating the Conversation with Women in Social Media." There should be a video of the session - will post when I get a link.
79% of female social network
users who responded considered researching products and services and 64% finding deals and discounts important. Spring 2009 - ShesConnected
“ Consumers surveyed about their
reliance on social networks for purchase decisions may not be thinking of the constant stream of product-related information they share with their networks on a daily basis .” Debra Aho Williamson, eMarkter senior analyst eMarketer.com - Sept. 17, 2009 Are Women Really Ignoring Social Network Marketing?
62 divorced no kids 32
single 1 cat 26 married 3 kids 33 married infertile 28 partnered 1 kid 45 married 2 kids 41 married adopting 55 widowed 2 dogs entrepreneur work at home mom traveler job hunting SNARKY Religious blogger teacher housewife