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Get Your Business On Google: February #SMBTP

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Get Your Business On Google: February #SMBTP

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This month, we presented how to get your business listed on Google with materials from the Get Your Business Online initiative. Most of this information is publicly available at gybo.com, but we recommend contacting your local Google Partner if you have any questions!

This month, we presented how to get your business listed on Google with materials from the Get Your Business Online initiative. Most of this information is publicly available at gybo.com, but we recommend contacting your local Google Partner if you have any questions!

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Get Your Business On Google: February #SMBTP

  1. 1. Get Your Business Online #GYBO #SMBTP February 2016
  2. 2. Agenda • Why are we here? • Learn about Google My Business • Walk through the set-up process • Bonus! Get verified today
  3. 3. Why are we here?
  4. 4. Updated business listings can help generate economic value up to $300K/year for small cities or $7M/year for large cities.
  5. 5. Why are we here today? Those with a verified listing are: 2x more likely to be viewed as a reputable business Those without verified listings are risking Google populating incorrect information.
  6. 6. Research shows that 97% of consumers search the web to find local goods and services, but only 37% of businesses have claimed a listing.
  7. 7. Why verify?
  8. 8. Verified listings within search... 215% more likely to be viewed as offering the latest products or services 204% more likely to be viewed as offering quality products or services 199% more likely to be viewed as caring about its customers 29% more likely to motivate consumers to visit the business and consider purchasing from this business
  9. 9. How do you rank? Relevancy: Relevancy is how well a local listing matches what someone is searching for. Distance: Just like it sounds – how far is each potential search result from the location term used in a search? Prominence: This describes how well-known a business is. This is based on information Google finds about a business from across the web (like links, articles, and directories).
  10. 10. Let’s Get On The Map
  11. 11. Location vs. Brand Pages The “Storefront” and “Service Area” business types should create a location page. i.e., coffee shops, retail stores, etc. Brand pages are used to represent a business online. These do not require verification, and you don’t have to include local information like a phone number or address on this page. i.e., larger corporations or a business that sells products only online
  12. 12. THANK YOU!

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