The Pros and Cons of Social Networking

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Presentation given to the Norfolk Chamber breakfast event on 9-12-09

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  • The Pros and Cons of Social Networking

    1. 1. The pros and cons of Social Media www.further.co.uk
    2. 2. What is social media? www.further.co.uk simply, online social interaction.
    3. 3. So... is social media a fad? www.further.co.uk Or is it the most important shift in marketing ever?
    4. 4. www.further.co.uk Social media is the #1 activity on the Web.. (It overtook porn in 2008)
    5. 5. www.further.co.uk Time to gain 50 million users 38 years 13 years 5 years 5 months
    6. 6. www.further.co.uk 80% of UK internet users visit social networking websites.
    7. 7. www.further.co.uk 18.2 Million visitors/month
    8. 8. www.further.co.uk Steven Fry has more followers than readers of ...combined! & Thought leaders
    9. 9. www.further.co.uk 80% of updates are made from mobile devices. What does that mean to business?
    10. 10. www.further.co.uk 19% of updates mention a product or brand. 4/5 of these are Q&A, the others express a sentiment
    11. 11. www.further.co.uk 25% of search results for world’s top 20 brands are links to user generated content.
    12. 12. www.further.co.uk 34% of bloggers post opinions on products and brands. There are 200,000,000 blogs.
    13. 13. www.further.co.uk 78% of consumers trust peer recommendations. 14% trust adverts.
    14. 14. www.further.co.uk Social media may not be vital for your business, But it cannot be ignored.
    15. 15. www.further.co.uk Pros <ul><li>Personal </li></ul><ul><li>Brand awareness & loyalty </li></ul><ul><li>Free feedback </li></ul><ul><li>Engage customers </li></ul><ul><li>Great ROI </li></ul>
    16. 16. www.further.co.uk <ul><li>Personal </li></ul><ul><li>Resources </li></ul><ul><li>Brand exposed </li></ul><ul><li>New approach </li></ul>Cons
    17. 17. www.further.co.uk So how should social media be approached?
    18. 18. www.further.co.uk Top tips 1. Listen 2. Understand 3. Interact / Respond 4. Be honest 5. Commit
    19. 19. www.further.co.uk Results: $6,500,000 in sales (2 years)
    20. 20. www.further.co.uk Results: 6600 followers, TV, Full Bookings
    21. 21. www.further.co.uk Results: 10,000’s profile visits, web exposure
    22. 22. www.further.co.uk Results: Successful re-launch, 790k fans
    23. 23. www.further.co.uk

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