Social Media for HR Execs


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  • Social Media for HR Execs

    1. 1. Social Media: Why Should We Care? Web 2.0 for HR Executives Carmen Hudson Senior Manager, Talent Acquisition, Yahoo!
    2. 2. Today’s Agenda <ul><li>Share experiences </li></ul><ul><li>Ask questions </li></ul><ul><li>Showing is better than telling </li></ul><ul><li>I hope you leave with </li></ul><ul><ul><li>Resources and examples </li></ul></ul><ul><ul><li>Inspiration </li></ul></ul><ul><ul><li>Courage </li></ul></ul>
    3. 3. Where do you stand on stickers?
    4. 5. “ Companies resist social media engagement for the same reason people resist authentic, loving relationships — a fear of intimacy. “ -- Shannon Paul, Blogger, New Media PR Consultant
    5. 6. You’ve got to put yourself out there.
    6. 7. You’re smart if you have concerns. <ul><li>Loss of control over your organization's branding and marketing messages </li></ul><ul><li>Dealing with negative comments </li></ul><ul><li>Addressing personality versus organizational voice </li></ul><ul><li>Fear of failure </li></ul><ul><li>Perception of wasted of time and resources </li></ul><ul><li>Suffering from information overload already, this will cause more </li></ul><ul><li>Not relevant for my industry </li></ul><ul><li>I can’t get access to these tools at work </li></ul><ul><li>I’m not a techie – I don’t understand how to use the tools </li></ul><ul><li>Legal obstacles and concerns </li></ul><ul><li>Cost </li></ul><ul><li>Privacy and data security </li></ul><ul><li>What does success look like? What is the ROI? </li></ul>
    7. 8. Social Media <ul><li>IS </li></ul><ul><li>Access on Demand </li></ul><ul><li>Dialogue </li></ul><ul><li>Transparent </li></ul><ul><li>Inclusive </li></ul><ul><li>Authentic </li></ul><ul><li>Vibrant, dynamic and mobile </li></ul><ul><li>Candidate-driven content </li></ul><ul><li>Listening device </li></ul><ul><li>To be EMBRACED </li></ul><ul><li>IS NOT </li></ul><ul><li>Regularly scheduled updates </li></ul><ul><li>Monologue </li></ul><ul><li>Controlled </li></ul><ul><li>Exclusive </li></ul><ul><li>Product Driven </li></ul><ul><li>“ On message”, static , dependent on one device </li></ul><ul><li>Corporate messaging vehicle </li></ul><ul><li>To be USED </li></ul>
    8. 9. 28% of LinkedIn’s 30 million users are senior executives. 28% earn over $104K.
    9. 13. 600,000 New users join Facebook every day.
    10. 14. 12% of Facebook users are teens.
    11. 15. 25% of Facebook users 35 years old or older. 45% are 26 years old or older.
    12. 19. Enhance Productivity Enhance Communication Employer Branding Advertise and Market Research/Competitive Intelligence Post or Broadcast Opportunities Search for leads or candidates Enhance Candidate Experience Continuous Learning
    13. 20. 3,000,000 Estimated tweets per day.
    14. 21. That’s me! I follow over 1400 Twitterers! 930 folks follow me. My profile My bio DMs are for private discussions
    15. 22. Or, Try Yammer
    16. 23. Case Study: E&Y
    17. 24. But wait, there’s more!
    18. 25. What is this stuff about “clown recruiting”
    19. 26. That’s C-L-O-U-D, not Clown!
    20. 27. It’s a SERIES OF TUBES <ul><li>It is a style of computing in which IT-related capabilities are provided as a service, allowing users to access technology-enabled services from the Interwebs (&quot;in the cloud&quot;) without knowledge of, expertise with, or control over the technology infrastructure that supports them </li></ul>
    21. 28. Let’s Make a Blog.
    22. 29. Right now.
    23. 31. The cloud makes it possible. <ul><li>Very simply, you don’t have to be a developer to create a rich online experience. It’s easy, fast and cheap – often free. </li></ul>
    24. 33. Why?
    25. 34. There is only one answer.
    26. 35. Candidates.
    27. 36. Social media is irresistible and unstoppable.
    28. 37. You’re going to have to get out there.
    29. 38. I am not a lawyer.
    30. 39. Getting started.
    31. 40. 52 Social Media Ideas for HR <ul><li>Get out and engage with your peers. Try HRM Today . </li></ul><ul><li>Upgrade your internet usage policies and confidentiality agreements </li></ul><ul><li>Define the rules of engagement </li></ul><ul><li>Ensure that your outplacement partners are social media savvy </li></ul><ul><li>Implement a live chat feature on an internal site </li></ul>
    32. 41. How to spend Friday afternoon <ul><li>Set up a LinkedIn or Plaxo account or group </li></ul><ul><ul><li>Invite 20 people </li></ul></ul><ul><li>Set up a Facebook or Myspace profile or group </li></ul><ul><ul><li>Make 20 friends </li></ul></ul><ul><li>Get a Twitter Account </li></ul><ul><ul><li>Follow 20 tweeple, including peopleshark </li></ul></ul><ul><li>Find 3 Blogs about social media/web 2.0 </li></ul><ul><ul><li>Subscribe via RSS feed </li></ul></ul><ul><li>Set up a social bookmarking or document sharing account; explore links or presos about social media/web 2.o </li></ul><ul><li>Live with these accounts for a week – think creatively and evaluate how you might incorporate into your process – or not! </li></ul>
    33. 42. Be a leader. Get out there. <ul><li>Join the conversation </li></ul><ul><li>Receive – and give </li></ul><ul><li>Sit back and watch </li></ul><ul><li>Lead the charge – put a sticker on your computer </li></ul><ul><li>Start small, have fun </li></ul><ul><li>Find like-minded folks in your org </li></ul><ul><li>Experiment and abandon and return as needed </li></ul><ul><li>Be product- or vendor- agnostic until you find something that works for you </li></ul>
    34. 43. Social Networks
    35. 44. Blogging, RSS Feeds
    36. 45. Microblogging, lifestreaming, mobile blogging
    37. 46. Social bookmarking, social content, reputation management
    38. 47. Chat, instant messaging
    39. 48. Audio, Video, Photo and Podcasting
    40. 50. Let’s connect. <ul><li>Email me [email_address] </li></ul><ul><li>Check out my blog </li></ul><ul><li>Follow me on Twitter </li></ul><ul><li>LinkIn with me http:// </li></ul>
    41. 51. Let’s connect. <ul><li>Email me [email_address] </li></ul><ul><li>Check out my blog </li></ul><ul><li>Follow me on Twitter </li></ul><ul><li>LinkIn with me http:// </li></ul>
    42. 52. Let’s connect. <ul><li>Email me [email_address] or [email_address] </li></ul><ul><li>Check out my digital log </li></ul><ul><li>Follow me on Twitter </li></ul><ul><li>LinkIn with me </li></ul>