Social Networking


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Social Media and Social Networking Overview for Women in Ag conference in Delaware Feb 16, 2010

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  • Hi my name is Nan Stenzel from University of Maryland ExtensionWhen I was asked to do this presentation I was a bit hesitant because I wasn’t really sure who the audience would be and how much they would already know about social networking and social media.So, lets see a show of hands…How many Facebook users?How many Twitter users?How many has a Blog?How many do these things for their businesses / organizations / farms ???Ok so, hopefully those of you that have been using social networking sites will still get something out of this and hopefully those that have not ventured down that path yet will be encouraged to give it a try.After this is a face-to-face networking session and hopefully this will provide some “food for thought and discussion”!!!
  • If you’re new to social networking, you may first want to think about what kind of user do you want to be?Are you going to try to keep it strictly personal or are you willing to mix personal and business? If you run a farm business, are you going to want to reach out to current customers, gain new one’s, etc.Just some things to think about before you get started!
  • Many people first don’t really know what they would use social networking for… What kinds of things would I post? Who would be interested in it? This ties back to the previous slide…. What type of social networking user do you want to be?
  • Example of a Home PageActually, I had to scramble a bit last week because Facebook changed their layout and interface on me. This is a picture from the help section describing the layout of the new home page.
  • Choose a category from one of the drop down optionsProvide a Name for the PageEnter the security words
  • If you already have a facebook account, you can log in hereIf you don’t already have a facebook account, you can create one here
  • Some Examples of Organizations and Businesses
  • Social Networking

    1. 1. Social NetworkingSocial Media<br />Nan Stenzel<br />Regional IT Coordinator<br />University of Maryland Extension<br />
    2. 2. What is it?<br />Lots of definitions out there!<br />Social Media<br />Traditional Media - One Way Communication<br />Newspaper, Radio, TV, Magazines<br />Social Media – Interactive Communication<br />Facebook, Twitter, LinkedIn, YouTube, etc<br />Social Networking<br />The Act of Communicating using Social Media Tools<br />Social Networking<br />Interact and Engage w/others<br />Sharing Content/Building Relationships<br />Social Media/Social Networking<br />
    3. 3. The Main Players<br />
    4. 4. Personal<br />Family & Friends<br />Businesses/Organizations that interest you<br />Professional & Business<br />Some Family & Friends – a good way to start<br />Work Associates<br />Businesses/Organizations that you know/utilize/local<br />May need to be cautious of who you “friend” or “follow”<br />Advocacy/Issues<br />Keep up to date with issues/concerns<br />Communicate your “Message”<br />Type of Social Network Users(besides teenagers!)<br />
    5. 5. Short Updates<br />What?<br />Where?<br />Links to Resources<br />Ask Question<br />Social Media Content<br />When?<br />Videos<br />News / Articles<br />Pictures<br />How?<br />
    6. 6. 350 Million Users<br />100 Million US<br />Women age 55 and older are among the fastest growing adopters<br />3.5 billion pieces of content shared each week<br />Credit: Ohio Farm Bureau presentation for eXtension webinar on Social Media in AG<br />Facebook<br />
    7. 7. Facebook – Create<br />For Personal<br />For Business/Org<br />
    8. 8. Home Page<br />News Feeds<br />Most Recent – All activities of Friends in real-time<br />Top News – Aggregates interesting content<br />Top Menu<br />Buttons for Home, Profile, Search, Account<br />Indicators for Friend Requests, Messages, & Notifications<br />Left Pane Menu<br />Friends, Photos, Messages, News Feed, Events<br />Applications, games, etc<br />Chat List<br />Personal Profile<br />What your friends can see about you<br />Your Wall – Where your posts show up and where your friends can post something to you<br />Facebook - Personal<br />
    9. 9.
    10. 10. Example of Profile Page<br />
    11. 11. Friends<br />They can see what you share<br />You can see what they share<br />Posts show up on your News Feed<br />Can see each other’s Walls, Profile Info, Photos<br />How do I find Friends?<br />Use the Search box <br />Add as a Friend Button <br />Friends Menu<br />Find friends from email addresses<br />Classmates, Co-workers, IM<br />Friends of Friends<br />Suggested Friends List<br />Facebook – Personal<br />Will you be my friend???<br />
    12. 12. Facebook – Sharing Content<br />Click this box at the top of either the Home Page or Profile Page to add content.<br />Buttons for attaching pictures, videos, events, notes, links, etc<br />Click the Lock to control who gets to see this content.<br />Click the Share Button when done!<br />
    13. 13. Account Button (on top menu)<br />Edit Friends – Organize into Lists<br />Account Settings – Your name & basics<br />Privacy Settings<br />Profile Settings<br />Contact Settings<br />Search Settings<br />Block Settings<br />Options<br />Everyone<br />Only Friends<br />Friends of Friends<br />Friends and Network<br />Custom<br />For families with teenagers: Facebook Safety Guide<br /><br />Facebook – Settings / Security<br />OR<br />
    14. 14. Treat others with kindness and respect<br />You never know who is looking at your friends wall<br />Be mindful of “TMI”<br />Don’t be a “Facebook Spammer or Stalker”<br />Don’t post anything that you wouldn’t share face-to-face, or <br />Don’t post anything that you wouldn’t want your mother, father, kids, boss, police, employers, etc to see<br />Defensive Strategies<br />You can hide people or applications.<br />You can delete things posted to your wall.<br />You can untag yourself from pictures.<br />Online Social Etiquette<br />
    15. 15. Facebook Pages<br /><br /><br /><br />Facebook Fan Pages – Organizations & Businesses<br />
    16. 16. Create – for business/organizationPage 1<br />
    17. 17. Create – for business/organizationPage 2<br />
    18. 18. Farm Bureau<br />Delaware, Ohio<br />Univ of Maryland, Delaware<br />AGNR, CANR<br />Other Ag/Extension Related<br />4-H<br />MidAtlantic Farm Credit<br />AgriNews Publication<br />Grow It Eat It<br />Farm2U<br />Local/State Businesses and Organizations<br />Talbot Tourism<br />WCEI Radio / Star Democrat <br />The Wine Coach<br />Maryland State Parks<br />Facebook - Organization Examples<br />
    19. 19. Twitter<br />
    20. 20. Like a text message<br />Allows you to communicate with a group of people quickly and easily <br />Limited to 140 characters<br />You “follow” others<br />Other people are your “followers”<br />Your “tweets” go out to all followers<br />Your “tweets” are also public and available via searches<br />Twitter Basics<br />
    21. 21. Twitter Messages - Examples<br />
    22. 22. <ul><li>Special symbols used:
    23. 23. @username (replies or mentions)
    24. 24. # (Hashtag) – used in front of keywords
    25. 25. To make finding similar/related messages easier
    26. 26. RT (Retweet)
    27. 27. D username (Direct Message)
    28. 28. You can Direct Message (DM) followers for privacy</li></ul>Resources:<br /><br /><br />More Twitter Basics<br />
    29. 29. Check out Twitter w/o creating account:”username”<br />Breakingnews – MSNBC Gilmerdairy<br />FiferorchardUdcanr<br />NYAgriWomenWomen4Ag<br />FollowFarmerFarm2u<br />JPlovesCOTTON/ag-women (this is a list)<br />Search Twitter: – and do a search <br />Search keywords or company names<br />#ag #beef<br />#farm #farm2u<br />#agchat<br />Each @username and #hashtag are links. You can click them to see more about the user or the hashtag<br />More Twitter Basics<br />
    30. 30. Use Settings link – update and manage your account information<br />Can make your account Private so that only people that you approve can follow your tweets<br />Use a real picture or logo<br />Be respectful<br />Your tweets are around forever and go to ALL your followers as well as the public<br />Can be liable for defamation, etc<br />Posting the same update over and over is SPAMMING<br />Search topics using keywords and hashtags to find people that you may want to follow<br />Look at users tweets before you decide to follow<br />Twitter - Safe Tweeting<br />
    31. 31. TweetDeck:<br />Desktop & Mobile (iPhone)<br />TwitterFox:<br />Firefox Web Browser Add-on (notice the .NET)<br />Seesmic:<br />Desktop, Web, and Mobile (Blackberry & Android)<br />UberTwitter:<br />Blackberry<br />OpenBeak:<br />Blackberry – used to be called Twitterberry<br />Tweetie: Available through iTunes Store<br />iPhone<br />Twitpic:<br />Allows you to share photos on Twitter<br /><br />Can shorten web links to post on Twitter<br />You can send a tweet from any cell phone.<br />Twitter – Tools<br />
    32. 32. Tweetdeck Example<br />
    33. 33. Blog = Web + log<br />A blog is a lot like an online journal/diary<br />Can be random topics or focused on a topic<br />Different from a Web Site/Page<br />A single page of entries<br />Reverse chronological order<br />Public (usually)<br />Single/Multiple Authors<br />Entries<br />Text blurbs – can also contain pictures, links<br />Side Menus <br />Searching, Keywords, Archives, Links <br />Blogging Basics<br />
    34. 34. Blogspot –<br />Part of Google<br />Can’t search all blogs, but you can “See Next Blog”<br /><br />Wordpress –<br />Highlights various blogs on their home page<br />Can search all blogs<br /><br />Posterous –<br />Can email blog updates, pictures, videos, links<br /><br />Blogging – Creating a Blog<br />
    35. 35. The Dairyman’s blog<br /><br />Andy Kleinschmidt – Ag Educator, Ohio<br /><br />Grow It - Eat It Program<br /><br />Kent County Delaware Extension<br /><br />Blog Examples<br />
    36. 36. We often hear about funny videos or even not so funny videos on YouTube<br />There are also educational and interesting videos that are available for free <br />Use the Search Box at top<br />Agriculture<br />Click the “Channels” link<br />To see videos by category<br />Create a Account to have your own “Channel” and save your favorites, create a playlist<br />YouTube<br />
    37. 37. Acceptable formats:<br />.avi, .mov, .wmv, .mpg, .3gp (cellphones)<br />No larger that 2gb<br />No longer than 10 minutes<br />Free Editing Software<br />Apple iMovie<br />Microsoft Movie Maker<br />Many others available for $$$<br />YouTube<br />
    38. 38. Integrated Example<br />Will Gilmer – Gilmer Dairy Farms - AL<br />Website –<br />Blog – The Dairyman’s blog<br /><br />Facebook – Gilmer Dairy Farm<br />Twitter –<br />Youtube –<br />
    39. 39. Anyone want to share their experiences????<br />Slides are available at:<br />Questions????<br />