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Track B - 11 ways to get the most out of a merchant Affiliate Manager

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– Are you looking to get more out of your relationship with merchants?
– Learn tips and tactics on the power of relationship building can increase commissions, earn you favour, and hook you up with free products to review.

Dustin Howes, Affiliate Manager, WP Engine

Published in: Marketing
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Track B - 11 ways to get the most out of a merchant Affiliate Manager

  1. 1. 11 WAYS TO GET THE MOST OUT OF A MERCHANT AFFILIATE MANAGER DUSTIN HOWES WP ENGINE AFFILIATE MANAGER
  2. 2. WHO AM I? ● Dustin Howes ● American > Calitexan ● Being an athlete ● Growing facial hair ● Making people smile ● Using too many bullet points ● Cheesy stock photos ● WP Engine affiliate manager
  3. 3. 3 PHASES 11 TIPS Establishing the Relationship Building Rapport The Art of Asking
  4. 4. Phase 1 Establishing the Relationship
  5. 5. ● 1st impression ● Main website ● Additional sites ● Promotional details ● Spelling and grammar TIP #1 - UPDATE NETWORK PROFILE CONFIDENTIAL
  6. 6. TIP #2 - SET THE TONE EARLY ● Reach out early ● Offer to be a beta tester ● Don’t ask for favors...yet ● Be likeable!
  7. 7. TIP #3 - GETTING ACCEPTED AFTER A DECLINE ● Aw shucks! Great success! I accept 90% of affiliates that take the time to ask for a reevaluation ● Follow up email ● No demands ● Add professional profiles ● Engaged manager ● Counter-argument
  8. 8. TIP #4 - TAKE ADVANTAGE OF EARLY BONUSES ● Programs bonuses ● Grab the attention ● Grease the wheel ○Closing coupons ○Higher commissions
  9. 9. Phase 2 Building Rapport
  10. 10. TIP #5 - BE TRANSPARENT ● Always share ● Don’t hide ● Ask for permission ● Share media kit
  11. 11. ● New opportunities ○ Past is the past ○ New products ● Work with the manager ○ New payouts ○ Hybrid solutions ○ Win - Win TIP #6 - BE FLEXIBLE
  12. 12. TIP #7 - BE RESPONSIVE ● Keep the ball rolling ● Keep it short ● Stay top of mind ● Become the go-to player
  13. 13. Phase 3 The Art of Asking
  14. 14. ● Established sales - CHECK! ● Ask for a closing coupon ● Don’t like it...negotiate TIP #8 - NEGOTIATE A BIGGER DISCOUNT OR VANITY CODE
  15. 15. ● Offer to expand exposure ● Provide stats ● Offer premium placement ● Turn on the sales pitch ○ For you... TIP #9 - NEGOTIATE A HIGHER COMMISSION RATE
  16. 16. TIP #10 - GETTING FREE PRODUCTS ● Easy resource ● Expectations ○ Review ○ Exposure ● Get creative ● Brand ambassador
  17. 17. TIP #11 - REQUEST A LINKBACK● Great for SEO ● Get rewarded for great content ● Does not hurt to ask
  18. 18. 3 PHASES 11 TIPS Establishing the Relationship Building Rapport The Art of Asking
  19. 19. THANK YOU DUSTIN HOWES WP ENGINE AFFILIATE MANAGER DUSTIN.HOWES@WPENGINE.COM DUSTINHOWES.COM

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