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Track A - Pecha Kucha session: 20 Unconventional affiliate strategies

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From building AI chatbots to using quiz-like lead forms, Marcus will share 20 lessons & strategies that have enabled Venture Harbour to become one of the world’s fastest-growing networks of affiliate websites.

Marcus Taylor, CEO & Founder, Venture Harbour

Published in: Marketing
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Track A - Pecha Kucha session: 20 Unconventional affiliate strategies

  1. 1. 15 Unconventional Affiliate Strategies 15 technological, strategic, and monetisation methods that enabled us to grow our affiliate sites by 750%
  2. 2. Technology 5 ways we’re using technology to increase affiliate revenue & stay ahead of the game.
  3. 3. 1 AI Chatbots As a way of matching visitors with the right affiliate product/service for them. Without Winnie: 11.8% Conv. Rate With Winnie: 24.3% Conv. Rate
  4. 4. 2 Interactive formsAs a method to tailor your content & affiliate recommendations based on the reader’s answers
  5. 5. 3 Know what’s working Ideally make every link on every page completely unique so you can identify precisely what’s driving sales.
  6. 6. 4 Content PersonalisationUse inline questions to personalise downstream content based on a reader’s answer (to provide better affiliate recommendations). Message me on LinkedIn for a WordPress beta:
  7. 7. 5 Split test affiliate linksFinding the right deep link can 2-3X your conversion rates.
  8. 8. Strategy 5 rules & principles that’ve helped us achieve better results from affiliate marketing
  9. 9. 6 Promote winners It makes your life easier as an affiliate when you promote products that get better with age & stay ahead of the curve
  10. 10. 7 10X ContentCreate content that is near impossible (economically unfeasible) for your competitors to beat.
  11. 11. 8 Cognitive BiasesDesign content using cognitive biases (proven ways people make decisions) to maximise likelihood of success
  12. 12. 9 Ask a lot of questions Ask your affiliate partners what’s working for their top affiliates, what trends they’re seeing, what landing pages convert best… etc.
  13. 13. 10 Ride waves Promotes products that will grow in popularity over the next five years. This way, market expansion alone may be enough to fuel your growth.
  14. 14. Monetisation 5 strategies / principles that’ve helped us achieve better results from affiliate marketing
  15. 15. Ask for a commission raise 11 3 emails = $245k
  16. 16. 12 Add a Zero The easiest way to 10X revenue is to 10X The value of the products you sell/ promote.
  17. 17. £1 recurring is worth £10 one-off 13
  18. 18. 14 Run an auctionIf lots of brands want to be on your site - an auction bidding system will yield you the best CPA commission rates
  19. 19. 15 Always test new revenue streams Your best performing old revenue streams can dry up quickly
  20. 20. What differentiates typical affiliates from super affiliates? • Their network? • The technology they use? • Their niche? • Their mindset?

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