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Advocamp: Danielle Camara & Katie Pope

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How To Tie Your Advocacy Program To Retention Rate
with Danielle Camara Sr. Manager, Customer Marketing and Katie Pope, Customer Marketing Specialist at Marketo

Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.

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Advocamp: Danielle Camara & Katie Pope

  1. 1. TIE YOUR ADVOCACY PROGRAM TO RETENTION RATES Danielle Camara Sr. Manager, Customer Marketing Katie Pope Customer Marketing Specialist
  2. 2. Marketing First™
  3. 3. The Dream Team Advocates 250+ Members Advocate Engagement @ Scale 1,000+ Members Customer Community 50,000+ Members
  4. 4. • Offline Experience • Online Experience • Internal Engagement • Showcasing Metrics Agenda
  5. 5. Offline Experience • 201 New Advocates, 3 days • 53 Online Reviews • 10 Referrals • 97 New Advocates • 63 One-Click Review Ratings • 14 Reviews Annual Customer Summit Global Roadshows
  6. 6. Online Experiences • 64 Online Reviews • 38% Engagement - 369 • 18 Referral Names • 6 Online Reviews • 23% Engagement • 20 Referral Names
  7. 7. Experiences • Limited Time Experience (5 Days) • Don’t Forget Education, Ask, Fun • Daily Incentive
  8. 8. Personal Relationships
  9. 9. • Online Reviews • Referrals • Advocate Engagement/Growth • Voice of our Customers The Original Internal Sale
  10. 10. • Retention Rate • Customer Engagement by Vertical/Segment • Referral Engine • Advocat-ING your Advocates! • Venngage - Infographic The Internal Sale- Today!
  11. 11. Metrics to track Retention Accounts Up for Renewal in 2015 Accounts Churned in 2015 % Retention of 2015 Advocate Hub Renewals Penetration of Customer Base Advocates/All Customers Advocates/Segmented Customers Engagement by Persona i.e. Executive
  12. 12. Summarize summarize
  13. 13. QUESTIONS? Danielle Camara Sr. Manager, Customer Marketing Katie Pope Customer Marketing Specialist
  14. 14. Build Your Expertise Learn Marketo Expand Your Network Leverage the Marketing Nation
  15. 15. Annual AwardsCMO Nation Purple Select Executive Engagement Revvies Advocate Engagement Stand Out In The Marketing Nation
  16. 16. Marketo Company Overview Marketing First • Helping marketers master the art and science of digital marketing • Unparalleled expertise 4,000+ customers across 20+ industries in 41 countries
  17. 17. The Dream Team Community Engagement Customer Engagement Customer Advocacy

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