Sirius Xm Holding Inc Financial Analysis

Sirius Xm Holding Inc.
Sirius XM Holding Inc.
I – Company Overview
Founded in 2007 as a result of the merger between Sirius Satellite Radio and XM Satellite Radio,
Sirius XM Holding Inc., is the largest radio broadcaster in the world by revenue. It currently offers
more than 165 streams, including:
72 streams of commercial–free music over 50 streams of news, sports, weathers
18 Latin streams (Sirius XM, 2014).
Sirius Satellite Radio itself was founded in 1999 by Martine Rothblatt, David Margolese and Robert
Briskman. At that time, together with XM Satellite Radio, its major competitor, they have
revolutionized the radio industry which was experiencing the last stage of its business cycle. With
the idea of "enjoying the clearest, hottest, hippest and most provocative radio entertainment,
seamlessly across the country on customer's demands" (Sirius XM, 2014), Sirius invested more than
$1.5 billion to build and launch three orbiting satellites. Unlike terrestrial radio, satellite radio
mechanism is beaming programs to orbiting satellites, which in turn transmit the signal directly to
receivers. That allow people to tune in no matter where they are in the world.
Having an exceptional business idea and support from the government didn't guarantee a 100%
right–away success for Sirius. After launching its satellites, Sirius struggled with many external as
well as internal factors which pushed the company to change. One of the biggest changes was the
merger with XM Satellite Radio in 2007. In the
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Essay on The History of Music Industry
In the past, music has been a costly business, where only people with a lot of money could enter and
be successful in the industry. Changes in the music industry coupled with new computer technology
have made it much easier for people without a lot of money to compose, produce, and distribute
their creation. In order to get a better understanding of the music industry in comparison to 2014,
one has to look at its history. There were many things that happened from the 1980's onward, and
they brought on a significant impact towards the music industry. Development in computer
technology has also made a big impression on music. Many things within these fields have enabled
artists to connect with their fans in a way they couldn't before, and on ... Show more content on
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There were many changes in the business of music records from the 1980s onward. For example, the
Telecommunications Act of 1996 law was passed. This enabled a free–for–all in for the record
companies and granted them the ability to compete with anyone in the market. What ended up
happening was the companies bought each other left and right until there were 5 or 6 big companies
that ran everything. The record industry controlled music production, distribution, and airplay on the
radio. Radio started out on the AM frequencies, then later the FM higher fidelity stations. The only
way to get music through to the masses feasibly was to go through the highly selective record
companies because they were the only ones who could mass produce music. To distribute, first they
sold music on gramophone records, an early distribution medium made of processed shellac from
the lac bug. Then they moved on to track tapes, vinyl records, compact cassettes, and eventually
CDs.
Emerging digital Era: 1980's And Beyond:
Gradually after this event, the medium for music had changed, from various types of analog grooved
discs, to various types of magnetic tape–based reels and cartridges, to compact discs, or CDs, to
digital downloads.
An early revolution in music portability was created by a device called the Walkman cassette player.
This device was based on a similarly designed

Sirius XM Financial Analysis
Sirius XM Radio Financial Statement Analysis In the previous project assigned to me, I completed a
SWOT analysis of Sirius XM Radio where it was noted that the Sirius XM is firmly at the top of its
industry. For the purposes of this project, I went through the financial statements of Sirius XM as
well as computed several key financial ratios to indicate Sirius XM's profitability, growth,
performance, and efficiency amongst other things. I then compared these ratios to the industry
averages as well as with Sirius XM's top competitors. After completing this close analysis, I found
that although Sirius XM is enjoying incredible growth and a strong place in the market, there are
still several flags that an investor should still note. The ... Show more content on Helpwriting.net ...
Sirius XM also proves that it can, for the most part, meet its short–term obligations by boasting a
current ratio of 0.79. Sirius XM's current ratio is relatively low because of its strong operating cash
flow (over 800M). Just like the debt to equity ratio, this low current ratio can also mean a higher
return on assets for Sirius XM. It should however be noted that, when I calculated the quick ratio, I
took into account the quick ratio with accounts receivable (0.78) and without accounts receivable
(0.32).
One glaring issue that I found in the notes to the financial statements of Sirius XM radio is the fact
that Liberty Media owns over 50% of Sirius XM radio. Because of this fact, Liberty Media owned
all of Sirius XM's Series B Preferred Stock. In September of 2012, Liberty Media converted over 6
million of these shares into over a billion shares of common stock, which no doubt affected Sirius
XM's earnings per share as well as price to earnings ratio. It should also be noted that in January
2013, Liberty Media converted the rest of its Series B Preferred Stock into common stock as well,
which will further affect earnings per share.
Overall, Sirius XM is a profitable company, but I am unsure of how much longer Sirius XM will be
able to sustain such profitability simply because of its reliance on the auto industry and new
customers. Sirius XM's low retention rate shows that there is no loyalty among its customers, which
to me means that on any given

Jet Blue: Delighting Customers Through Happy Jetting.
SEMINAR 1: COMPANY CASE: JET BLUE: DELIGHTING CUSTOMERS THROUGH HAPPY
JETTING.
Answer the "Questions for Discussion" using the book, your knowledge and ideas and class
material. 1. Give examples of needs, wants, and demands that JetBlue customers demonstrate,
differentiating these three concepts. What are the implications of each for JetBlue's practices?
Needs are the basic human requirements; people need food, air, water, clothing, and shelter to
survive and also have strong needs for creation (through sexual intercourse), education, and
entertainment. Based on the case study some examples of needs use by the JetBlue is good foods
and beverage – "open bar for snacks. They are constantly walking around offering it. I never fell ...
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However, wants are just feelings; you must have capital (money) to turn those wants into demands.
2. Describe in detail all the facets of JetBlue's product. What is being exchanged in a JetBlue
transaction?
JetBlue's product can be considered innovate in terms some of their products are unique and new.
They exchanged new experience among their flights and the relationship with their customer's. They
adapt their products with the customer's wants and demands, this means that their products
exceptionally implement to make customers happy but also to distinguish them for the competitors.
For example the new seats or the foods and beverage that are full time serve to the customer's.
Another exchanged is customer's feed–back and the improvement of their services by having a
strategy to become more popular. 3. Which of the five marketing management concepts best applies
to JetBlue? (see book)
According to the book the five marketing management concepts are: production, product, selling,
marketing and societal marketing concept.
JetBlue is related to three types of the management concepts in my personal understand, they are:
product and marketing. First of all, in product concepts the company focuses on offer the best to
fulfill their customer's expectation "holds that consumers will favor products that offer the most in
quality,

Sirius Xm Radio
Introduction
Sirius XM Satellite Radio is an American Broadcasting company that provides three satellite radio
and online radio services operation in the united states. Sirius XM Satellite radio was the product of
a 2008 merge of Sirius Satellite Radios and XM Satellite Radio. Those two companies had begun
operation in 2001 to 2002. They used to spend hundreds of millions to launch satellites for
broadcasting signals, arrange for the manufacture of satellite radio receivers and others equipment,
install terrestrial signal repeaters and others necessary networking equipment, develop
programming.
The primary target market for satellite radio service included the owners of the more than 230
million registered vehicles in north America and, ... Show more content on Helpwriting.net ...
Sirius XM should invest more in Advertising so in that way people will know the brand and maybe
give it a change. Also, partnership with differences tech firms will help them improve their services
and they recognition in the market.
In addition, Sirius XM despite of being the monopoly provider of satellite radio services in the
United States, they have a lot of indirect competitor including regular AM/FM radio. That makes it
harder for them to get a good positioning in the market. Therefore, they should invest in more
strategic to get into new customers. For example, youth people that don't have cars they don't even
know what Sirius is. They need to start working, not only with car companies but with another firms
like apples that can offer more options.
General speaking, we can see that even if they can so a lot of thing better they are a big company
with a lot of resources. Just a litter push to maybe be the next music boom of the

Sirius Xm Case
VRIN Analysis Utilizing a Valuable–Rare–Inimitable–Non–substitutable (VRIN) analysis depicted
on Figure 3 shows Sirius XM demonstrates a sustainable competitive advantage over rivals with
respect to exclusive content and technological uniqueness (satellite delivery systems). Exclusive
content refers to contractual agreements with talk show hosts and sporting events for exclusive
rights to their respective content. It also refers to other content organizations such as Sirius XM's
Town Hall and music according to style (era's and alternative genres) not found elsewhere in the
same format. Unique technology is due to its satellite delivery systems which results in a broad
program delivery over a large geographical area. Sirius XM enjoys a distinctive ... Show more
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They are rated against eight parameters: signal performance, methods of distribution, brand image,
interruption of product, consumer service, customizable options, price, and programming content.
Internet radio enjoys a slight lead over Sirius XM with AM/FM having the lowest score. Internet
radio leads in four of the eight parameters having a higher rating in customizable options, price,
signal performance, and methods of distribution. Along with the other four parameters, the overall
weighted rating was 7.6 which is slightly above Sirius XM's 7.1 rating. Sirius XM also excelled in
six out of the eight parameters but ranked low in the two majors areas, method of distribution and
price which resulted in the lower score related to Internet radio. AM/FM radio excelled in price and
less so in methods of distribution resulting in an overall score of

Will Howard Stern Move To Satellite Radio
Satellite Radio: Will Howard Stern's move make us change the way we think about radio?
Howard Stern's plan to move to satellite radio in January 2006 marks a major turning point for the
radio industry. Not only has Stern brought the possibility of subscribing to satellite radio into the
minds of the millions in his audience, he has also gotten more people to start thinking and talking
about what really distinguishes satellite radio from traditional radio.
Satellite radio was first authorized by the Federal Communication
Commission (FCC) in 1997, seven years after initial applications. The delay in approval was in part
the result of protests by the National
Association of Broadcasters which charged that the service threatened ... Show more content on
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By switching to satellite radio, Stern declared the ability to
quot;bring my fans my show my way.quot;[4]
Traditional radio retains several advantages that are unavailable to satellite radio. Traditional radio
was granted free use of the airwaves in
1927 by the federal government and has the right to play music without paying royalties to
performers. In exchange, the FCC has the right to restrict the content of the radio broadcasts.
Despite these content regulations that seem to be a flagrant violation of the First Amendment right to
free speech, these restrictions are permitted and have steadily expanded throughout the twentieth
century. Alternatively, satellite radio companies paid almost $200 million for their airwaves and pay
more royalties for music, but there are no content limitations.[5]
Two significant questions are introduced by Stern's move to satellite radio. Will the FCC attempt to
regulate satellite radio as its audience grows? And if not, will the single advantage of free content be
enough to move satellite radio to the forefront of the radio industry?
Under its current regulatory status, satellite radio will remain free of content restrictions due to its
subscriber–only structure. This regulatory status can be compared to that of HBO, or even the
Playboy Channel, on cable television.

Xm Satellite Tv For Pc Radio
Sirius XM satellite TV for PC Radio is an American broadcasting business enterprise that gives
three satellites TV for PC radio and online communication services running inside the U.S.A. Sirius
satellite TV for PC Radio, XM Satellite Radio, and Sirius XM Radio. The business enterprise
additionally has an initial funding in Canada called SiriusXM Canada, an associate–employer that
gives Sirius and XM provider in Canada. At the end of 2013, Sirius reorganized their company
structure, which made Sirius XM Radio Inc. a right away, utterly owned subsidiary of Sirius XM
Holdings, Inc.
CURRENT PERFORMANCE
Deal seekers have acknowledged for years that they can seize a chunk of Sirius XM Radio
(NASDAQ: SIRI) at a reduction by way of shopping for ... Show more content on Helpwriting.net
...
Diehard Sirius XM buyers had been apprehensive approximately shopping for Liberty Media as a
proxy for Sirius XM and the same worry might also maintain properly for the new Liberty Sirius
tracking inventory. Speculators might also experience that there 's a greater ability for charge swings
inside the low priced stock of Sirius XM than the Liberty Media .there may be speculative
enchantment to stocks trading in the single numbers, but that doesn 't regularly play out that way.
Sirius XM beat Liberty Media in 2014 and 2015, but Liberty Media became the larger winner in
2013.Sirius XM is preserving up well. It 's rattled off consecutive profitable, and it lately announced
that it delivered 465,000 internet subscribers during the first three months of this yr. There are now
more than 30 million subscribers to satellite radio, yet both Sirius XM stock and Liberty Media had
been marching in area thru the beyond years. If and while Sirius XM makes its subsequent flow
higher you will have new ways to cash in at the rally. Sirius XM has vastly unique services than its
competition, which consist of its very own authentic content material and an extensive array of
sports and speak shows that aren 't to be had to competitors.
Sirius XM has seen its stock charge plummet due to growing opposition and selection by its
controlling shareholder, Sirius XM, which pulled the plug on

Sirius Satellite Radio Marketing Plan
Sirius Satellite Radio, Inc. SITUATION ANALYSIS COMPANY BACKGROUND SIRIUS
Satellite Radio was incorporated on May 17, 1990 as Satellite CD Radio Inc. On November 18th
1999 the company changed their name to SIRIUS Satellite Radio Inc, which is the name under
which the FCC license to distribute satellite radio was given to. SIRIUS Satellite radio currently
offers over 100 of music, news, sports, talk, entertainment, traffic, weather, and children's
programming to subscribers throughout the United States. Their primary source of revenue is
through subscription fees, with most of their customers subscribing to SIRIUS Satellite Radio on
either a monthly or a yearly basis. They also derive revenue from activation fees, advertising sales
on ... Show more content on Helpwriting.net ...
ENVIRONMENT Economic Considerations. Sirius service is still young and growing. Currently
sales are on the rise and subscriber numbers look good. The company is vulnerable to economic
change though. Since Sirius's income is based on a subscription model and satellite radio is seen as a
convince rather than a necessity in a time of economic hardship Sirius could suffer greatly.
Demographic Considerations. Sirius's target audience is any average consumer, specifically any
consumer with a motor vehicle. There are around 100 Million motor vehicles on the road today. The
satellite radio industry has only been able to infiltrate around 4.5 Million of them so far. With this
huge target market and the word about this new technology spreading there is still room for huge
growth. Social and Cultural Considerations. The amount of social and cultural diversification within
Sirius's target market is huge. To take advantage of this, Sirius offers programming across the board
to appeal to any listener. From rap and top 40 hits genre's to the all Elvis channel and easy listening
Sirius has covered everyone's musical wants and needs. Also with talk radio you can find anything
from Sirius Left and Sirius Right political talk stations to Maxim radio for the guys and even Disney
Radio for the kids. Political and Legal Consideration. As an operator of a

Jetblue's Case Analysis : Jetblue
Dynamic JetBlue Airways is socially, monetarily and ecologically mindful organization, with a
brand picture that separates it from its opposition, with proceeded with maintainable business works
on bringing about progress. JetBlue has continued 100 million travelers, with a normal of more than
800 day by day flights and serving near 100 goals in the United States, the Caribbean and Latin
America. The aircraft utilizes different techniques, for example, interlining to meet more purchaser
requests and present its superior administration, Mint, which helps in the venture into developing
markets and creating countries. This case examination depicts the historical backdrop of JetBlue, it's
items and administrations, an appraisal of the association's vital position and execution inside the
aircraft business, issues that represent a danger to the association and regions of development and
venture into new range and markets. Catchphrases: social, financial, condition, interline, customer,
methodology JetBlue JetBlue Corporation, or JetBlue, is New York's Hometown Airline™, is a
youthful carrier organization beginning from the US that gives extraordinary client benefit minimal
effort charge, reliable to its ease upper hand that has created billions in incomes and many honors.
This case investigation depicts in detail JetBlue's experience, key profile and situational
examination. JetBlue's responsibility regarding finding creative approaches to expand clients and
traveler

Sirius Xm Case Study
Sirius Xm (SIRI) Turnaround post 2007 merger
Industry:
* Prior to change: Sector: Consumer Services / Industry: Broadcasting – Radio * After change:
Sector: Consumer Services / Industry: Broadcasting – Radio
Challenge Years: Pre and Post 2007 (merger)
Introduction:
* Sirius and XM, separate companies, began to compete in the satellite radio business in 2001 and
2002. Target market was car drivers and daily commuters who listened to their local radio stations
that they preferred, but were limited to small service areas and less range and would lose frequency
once out of that locality. Wall Street believed that satellite radio was the next opportunity in
consumer electronics.
* The business was very modest at first with ... Show more content on Helpwriting.net ...
Having secured installation deals with automakers including Chrysler, Ford and BMW, Sirius
launched the initial phase of its service in four cities on February 14, 2002, expanding to the rest of
the contiguous United States on July 1, 2002.
* In November 2001, Margolese stepped down as CEO, remaining as chairman until November
2003, with Sirius issuing a statement thanking him for his great vision, leadership and dedication in
creating both Sirius and the satellite radio industry. Joe Clayton, former CEO of Global Crossing,
followed as CEO from November 2001 until November 2004. Clayton stayed on as chairman until
July 2008. Mel Karmazin, former president of Viacom, became CEO in November 2004, and
remained in that position through the merger, until December 2012.
Early days of XM: * XM Satellite Radio was founded by Lon Levin and Gary Parsons. It has its
origins in the 1988 formation of the American Mobile Satellite Corporation (AMSC), a consortium
of several organizations originally dedicated to satellite broadcasting of telephone, fax and data
signals. In 1992, AMSC established a unit called the American Mobile Radio Corporation, dedicated
to developing a satellite–based digital radio service; this was spun off as XM Satellite Radio
Holdings, Inc. in 1998. Its planned financing was complete by July 2000, at which point XM had
raised $1.26

Xm Satellite Radio Case Essay
XM Satellite Radio 1. Value proposition of XM to different consumer segments and primary target
segment. XM had developed the capability to provide 50+ high quality (near CD quality) digital
radio channels to cars and homes via satellite throughout the country. Such a service was not
available before and has the ability to deliver uninterrupted service without any retuning needed.
The value proposition here is high quality and ubiquitous radio broadcast, in addition to the variety
of channels which will be of interest to different age and consumer groups and their disparate
preferences. XM radio can also show song titles, artist and can be switched on at an ease of a button
on the radio. Another possible value proposition ... Show more content on Helpwriting.net ...
3. Recommendation for price of the service to change over time. XM's development costs are high
as they are introducing a new technology ($1 bn+). Initially, their costs may be high so that can
recover some of their investments. However, over time as XM understands the market landscape
better, moves up the learning curve and achieves economies of scale, they may be able to operate
more cost effectively, which may allow them to charge lower prices over time. Also, with SIRIUS in
the market, XM may have to lower their prices to remain competitive. However, if SIRIUS decides
to keep costs high or increase them, XM may not be pressured to reduce prices. Also, with time if
XM's customers increase, they can continue to earn high revenues while lowering prices. If for some
reason SIRIUS leaves the market or XM locks in a substantial number of customers who may find it
difficult to switch i.e. achieve somewhat of a monopoly, they will be able increase their fees. With
that said, XM can maximize their 5 years profits with a fee of $10–12 according to Table A.
However, the variable market dynamics over time will determine how XM can price their service. 4.
Implications of allowing advertising on XM Advertising may be a double–edged sword for XM.
While it may allow them to increase revenues, it may undermine

Xm Radio And Sirius Financial Analysis Essay
Sirius vs. XM: Ratio Analysis and Statement of Cash Flows Paper
From the previous company selection paper, we are now familiar with the selected satellite radio
broadcasting companies, Sirius and XM Satellite Radio. Our group will now take a further, in–depth
look at the ratio analysis and statement of cash flows to get a better understanding of how the
companies are doing financially and with in their market. First, we will be reviewing the cash flows
for both companies and identifying how much cash was generated or used by each through everyday
operations, and financing and investing activities. We will also address some of the significant
events that have affected the overall cash flow for both organizations and describe the changes ...
Total cash flow in investing activities was a positive $36,329, and total cash flow from financing
activities was a positive $421,441 (U.S. Securities and Exchange Commission). XM had a positive
year in regards to Operating, Financial and Investing activities.
Significant events
One of the significant events that impacted the cash position for Sirius satellite radio involved
financing activities. The company accumulated money from the issuance of long–term debt and the
issuance of common stock to help pay for the continuing operations of the organization. Net cash
provided by the financing activities, came to $660,227. With operating activities and investing
activities costing the company $427,315 combined, it is imperative that the company continue to
finance its operations through whatever means possible. Internal events affecting the operating
activities included equity granted to third parties and employees, costing Sirius $126,725, and
accounts payable and accrued expenses costing $108,997. Total operating activities came to
$334,463. Significant internal investment activities included additions to property and equipment
and the purchase of restricted investments. The need to continue to update and stay ahead of the
competition is significant. Financing – operating expenses – investments, the company had a net
increase in cash and cash equivalents of $232,912

Jetblue's Is Societal Aspects That Are Affected By...
JetBlue's is societal aspects that are affected by external forces as well. I would break it down into
four categories to mainly focus on this societal area. They are listed as follows: Economic,
Technological, Political–Legal and Sociocultural. Looking at the economic aspect, the economy has
gotten much better since 2008–2009. There is more income being dispersed around the country.
Also, if you are looking at the current price for oil, that should not be an issue for airlines right now.
The technological aspect shows us how well the ticketing and self–service check–in are doing.
Another thing that could be helpful is even allowing credit cards to be used on flights for more
purchases. The Internet has become a great tool for our society. It allows us to even search around
and find the cheapest flights around. The political–legal aspects that have an effect could be the fear
of terrorists. I know since 9/11, airplanes have been one of the safest ways of transportation with all
the rules and regulations. Another important part that of this aspect is the effect on oil because of
certain internal wars over in the Middle East. Finally, the sociocultural aspect shows us that people
have different opinions on certain topics. For example, I know many people are probably worrying
about the Zika Virus if they are on a plane that has come from a country that is known for having it
or if they are traveling to one of those countries. People want to be updated and know that they are
in

The Benefits of XM Radio Essay
The Benefits of XM Radio Over the years, many people all over have listened to the radio for
entertainment and information. Radio supplies news, sports, music, talk, and many other options
with great ease. However, since television has become so popular lately, people look to it as an
alternative to radio for the previously stated options. The reason for this can be linked to the
redundancy that radio has encountered by not offering anything new and exciting for people to
become interested about. Now, XM radio has solved this problem by giving people something new
to look forward to by offering their services to anyone who wants to try something new. XM Radio
uses satellites positioned in space to allow people to listen to the ... Show more content on
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Using fiber optics and computer servers for digital audio signal processing proves another
improvement in technology (XM Studios 2002). This will replace traditional metallic wiring
that FM and AM radio uses (XM Studios 2002). The overall sound quality of the music will be
increased due to this change because there is less chance of the wiring becoming damaged by the
weather and normal wear–and–tear. There is an abundance of genres of music and information that
FM radio supplies already, but XM Radio will supply the people with an easier way to access their
favorites. There will be over 300 channels available for the units, which will be separated by the
genre of music, news, and comedy. These music channels include jazz, blues, classical, rock, pop,
folk and others (Programming 2002). Lee Adams, XM's Chief Programming Officer and
Ringleader says that there will be multiple 24–hour business and financial news stations from
Bloomberg News Radio, CNBC, CNN, USA TODAY, CNET, and BBC (Programming 2002).
This multitude of well–organized stations will allow listeners to pick and choose the specific station
that they want to listen to because of the displayed station on the unit. These displays will make it
much easier for people to choose what station they want to listen to, unlike

Jetblue Case
Abstract
JetBlue Airways is socially, economically and environmentally aware corporation, with a brand
image that sets it apart from its competition, with continued sustainable business practices resulting
in success. JetBlue has carried over 100 million passengers, with an average of more than 800 daily
flights and serving close to 100 destinations in the United States, the Caribbean and Latin America.
The airline uses various strategies such as interlining to meet more consumer demands and introduce
its premium service, Mint, which aids in the expansion into emerging markets and developing
nations. This case analysis describes the history of JetBlue, it's products and services, an assessment
of the firm's strategic position and ... Show more content on Helpwriting.net ...
JetBlue imitated Southwest's method of selling airline tickets at a low–cost travel price, providing
affordable flights that focuses its business in the southern states. JetBlue sought to distinguish itself
by its amenities, such as in–flight entertainment, TV for each seat, and Sirius XM satellite radio.
Fulton writes, JetBlue aims to bring humanity back to air travel, (2016). The company commenced
service on February 11, 2000, at the end of 2013 JetBlue had grown to become America's 5th largest
passenger airline company, based on revenue passenger miles, (JetBlue, 2016). Following the
terrorist attack on September 11, 2001, on New York City, many airlines lost revenue, however
JetBlue was one of few U.S. airlines that saw profits during the sharp decline in airline travel,
(Aviation Explorer, 2016). Since its Initial Public Offering (IPO) on the NASDAQ stock exchange
in 2002, JetBlue has become one of the most popular airline stocks in history and currently has
about two billion dollars in market capital, (Aviation Explorer, 2016). Monetary results were
impressive for the airline from 2002 to 2004, many revered JetBlue's success.
In 2002, JetBlue acquired LiveTV, LLC for $41 million in cash and the retirement of $39 million of
LiveTV debt, LiveTV equips JetBlue with 36 channels of live DirecTV satellite TV programming at
each seat. Two years later, JetBlue announced it would add 100 channels of XM Satellite Radio, Fox
TV programs and

Pirate Radio USA
This is a little story about a big topic, freedom. These are the first words uttered in the feature
length documentary, Pirate Radio USA. We get an up–close look at the suppression of free speech
by the FCC, which, at the time this documentary was shot, was shutting down micro broadcasts that
broadcasted with less power than that used by an incandescent light bulb. Even to this day, the
United States is largely unaware of what Pirate Radio stations are in general. The public is even
less acute to the disputes that were being held across the country between local micro broadcasters
and the FCC. From the perspective of the FCC, it was unlawful and potentially dangerous to have
numerous unlicensed broadcasters, broadcasting locally unfiltered ... Show more content on
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This film showcases the reality of what some people are comfortable doing to our unalienable rights,
and it is considering these things that I would in good conscious recommend this to anyone who
would be willing to watch with an open mind. Pirate Radio USA and its crew practice what they
preach. They are a small group of people, who made an independent documentary about small,
independent radio stations. The film was then distributed by B–side Entertainment which was also
a small independent company. At no point in the production did they sell out or stop micro
broadcasting. Through this film, we saw how critical it is to keep pushing back against certain
government agencies so that we may keep the rights that the people of this country have fought to
obtain and keep for over 240 years. While the debate of low power FM broadcasting may be over,
the film is inspiring and still relevant as those who want to impede our rights are still out there, and
like the Radio Pirates, we must remain vigilant and pursue

Sirius Xm Merger Essay
Introduction :
Sirius XM Holdings is an American broadcasting company that provides three satellite radio and
online radio services operating in the United States: Sirius Satellite Radio, XM Satellite Radio, and
Sirius XM Radio. The company also has a Canadian subsidiary called Sirius XM Canada, an
affiliate company that provides Sirius and XM service in Canada. At the end of 2013, Sirius
reorganized their corporate structure, which made Sirius XM Radio Inc. a direct, wholly owned
subsidiary of Sirius XM Holdings, Inc . Sirius XM Radio was formed after the U.S. Federal
Communications Commission (FCC) approved the acquisition of XM Satellite Radio Holding, Inc.
by Sirius Satellite Radio, Inc. on July 29, 2008, 17 months after the companies first proposed the
merger.The merger brought the combined companies a total of more than 18.5 million subscribers
based on current subscriber numbers on the date of merging.The deal was valued at $3.3 billion, not
including debt .Through Q2 2016, Sirius XM has 30.6 million subscribers.
The proposed merger was opposed by those who felt a merger would create a monopoly. Sirius and
XM argued that a merger was the only way that satellite radio could survive .
Industry overview :
This industry consists of broadcasting stations, networks and syndicates that transmit audio
programming through AM, FM and satellite radio channels. The Radio Broadcasting industry
excludes operators that function solely online
Over the past five years, the Radio

Siriusxm Case Study
BUSN620 Week 5 Case Analysis Sirius XMSiriusXM Satellite Radio Inc. in 2014On Track to
Succeed After a Near–Death Experience?Before beginning this exercise, you will need to read the
SiriusXM Satellite case. You will also need to review Chapters 3, 4, 5, and 6.The following
questions will be covered in this exercise:1. What is your assessment of the strength of competitive
pressures that SiriusXM must contend with as a provider of radio entertainment services (principally
for motor vehicle owners)? A five forces analysis should be used to develop your answer to this
question. Which competitive forces are strongest? Weakest?2. How is the marketplace for providing
in–vehicle radio entertainment changing? What are the underlying drivers of change? ... Show more
What are the competitive pressures stemming from the threat of outsiders entering the traditional
radio and satellite broadcasting industry?In assessing this competitive force, you draw upon the
information in Figure 3.5 in Chapter 3 (and the related text discussion).Select yes for those
statements that accurately describe competitive pressures stemming from the threat of entry in the
traditional radio and satellite broadcasting industry, and choose no for those statements that are not
accurate.1. There is a potentially significant entry threat with respect to online and streaming content
providers that can capitalize on the advent of connected car technologythe growing ownership of
connected vehicles opens the door for online and streamed providers to compete for in–vehicle
entertainment

Summary: The Issue Of Prisoners In Texas Prison
Summarize– This source is an audio recording from what appears to be a news service. The audio
discusses the issue of prisoners in Texas jail suing the state for not having air condition in the celling
on extremely hot Texas summer days. The audio tape gives some feedback from the prisoners of the
Texas prison, a retired warden of the prison, and the reporter, John Burnett. The inmate and some of
the prison guards claim that it breaks the United States eighth amendment for cruel and unusual
punishment. However, the previous warden of twenty years uses past experiences to urge that the
prisoners do not need air conditioning. The prisoners do a great job giving personal experience with
battling the heat to add sympathy to their story. Assess:

Sirius XM Strategic Analysis Capstone Project Proposal
Capstone Project Proposal MBA6028 Capella University Dr. Rebecca Snarski I. Introduction. a.
Target Organization. I plan to conduct a strategic analysis on Sirius XM, Inc. I do not have direct
access to this company; however, I submitted a letter to the Executive Vice President and Chief
Administrative Officer, Dara Altman, requesting access to requested information and data that may
not otherwise be available. I will use information from the Sirius XM website, the U.S. Securities
and Exchange (SEC) 10–K and associated reports for Sirius XM. I also plan to research as much
relevant information as possible from peer–reviewed journals and other valid periodicals through the
Capella University ... Show more content on Helpwriting.net ...
Sirius XM is competing in an industry that is consistently changing. This industry is very dependent
on emerging technologies; therefore, flexible and responsive strategies are critical to sustained
success. It will be a challenge to determine exactly what elements of each strategy should be used,
but the amount of competition is certainly not constant. There are always new and emerging
competitors in every industry. It is necessary to integrate strategic analysis tools, such as Porter's
five forces model, that focuses on competition with emphasis on cost leadership, differentiation,
and, or focus on a particular segment (Kaplan and Norton, 1992) (as cited in Bento, Bento, White,
2013). It is also necessary to consider all financial and non–financial elements of operations, such as
the balanced scorecard. Certainly a focus on the financial perspective of the company is important,
but the company must also focus on the customers' perspectives, the internal business processes
(how efficient is the company?), and certainly learning and growth. Expertise of the relevant
products and services of a given industry is critical to sustainability. As with all companies that
provide technology–based products and services, Sirius XM has to maintain a perpetual state of
research and development in order to remain relevant and competitive. In an environment that
involves consistent change, there is a critical need for the

Sirius Xm Radio
Sirius XM Satellite Radio
Sirius XM Radio Satellite Company is consider to be largest radio organization by revenue. It holds
more than 30.6 Million of subscribers. In the year 2008, Sirius Satellite radio and XM Satellite radio
got merged and formed in Sirius XM satellite radio. The Sirius Satellite Radio and XM Satellite
Radio were in a competition mode more than 7 years. Companies has spending of more than 100
million to establish satellites radio receivers and on other assets. In 20th century the radio
broadcasting was launched and FM/AM radio were most demanding during those days. After Radio,
new technology took place with television, I pods and many more. Sirius XM has created
commercial free music, premier sports, performance, live ... Show more content on Helpwriting.net
...
The company drastically faced the losses due not proper strategic management and operational
strategy. In the year 2007, the XM radio net loss was negative $513090 and Sirius radio net loss was
$562,252. Both were having huge amount of long term debt. The stockholder equity for both
company was deficit. After the financial crisis in the year 2008. Both company decided to merge and
formed into one. According to the financial statement data for Sirius XM satellite radio 2010 to
2013. After the merger of the XM satellite radio and Sirius radio the company had made an image in
the eye of people. In 2010, the subscribers' revenue was $2,414,174. Change in strategy lead to
increase in the subscriber's revenue over the year consistently. In year 2013 the subscriber's revenue
increased to $3,824,660. The number of channel were subscribed. The total revenue in the year 2013
was $3,799,095. The royalty and revenue sharing payments were the highest expenditure over the
year. The total operating expenses in the year 2013 was $2754542. The highest expenditure were
royalty and subscriber acquisition cost. The company net income earned over the year reflect
positive gaining. In the year 2012, the company earned highest net income was $3,472,720.
XMSirius radio Company were holding more assets. Total assets in the year 2012 was 9,054,843
and in the year 2013 it reduced to $8,844,760. The loan were high to make repayment to the
creditors. The total stock equity of the XM Sirius were increasing consistently but unfortunately it
decreased to $2,745,742 in the year

Sirius Xm Case Summary
1. Sirius XM does not have many competitive pressures so therefore it has good profitability
potential in the vehicular radio industry. Through the five forces analysis the competitive forces that
are the strongest or highest pressures would be the entry barriers, considering there will be a great
deal of switching cost involved since there is a subscription price to pay to have Sirius radio in the
car. They would also have to face the dominant player such as the standard am/fm radio which most
people will get for free in which the people are very loyal to in that way and they tend to stick with
it. The Buyers would also be a high pressure since you'd have to convince them to pay for the Sirius
subscription. The last three rivalries, substitutes and suppliers would all be pretty low because there
is currently not much rivalry in the industry of car radios. There are some substitutes but not many
and the suppliers don't change the price of recourses needed to get Sirius radio. 2. In vehicle radio is
changing very rapidly in many different ways. Some of the underlying drivers of change would be ...
They key factors that determine the success of companies competing in radio entertainment industry
are; accessibility, price, commercials, variety. By accessibility I mean is it in all cars? Or can it be
used without subscriptions or internet? All internet radio in my opinion will eventually be the best
because with the cars being equipped with Wi–Fi capabilities. For internet radio you don't
necessarily have to pay for as you would for Sirius radio. Aux cords are very successful because
obviously you completely eliminate commercials you would hear on the regular radio. On the other
hand, an advantage for Sirius radio would be because of the commercial limitability. Sirius radio
finally offers a variety of music stations and talk shows anything that you could possibly want to
listen to on the radio actually. Which gives it another advantage over some of its

Sirius Xm Case 1
Sirius XM Issue 1 The biggest issue comes from Sirius XM failing to keep up with the technological
and innovation advances that their competitors and substitutes are supplying to consumers. Even
AM/FM radio has expanded to broadcasting digital signals to go along with the traditional analog
radio broadcasting. The HD quality signals allowed for radio broadcasting to have the same quality
and clarity as Sirius XM; however, consumers could only tell a difference if they had an HD or
digital radio. Many AM/ FM broadcasters were also accompanying their HD radio efforts by
aggressively pursuing Internet radio, wireless Internet–based distribution arrangements, and data
services. Several automakers installed HD radio equipment as factory standard ... Show more
Sirius is being outperformed by competitors in some of the key financial ratios (Exhibit 11). Sirius'
long–term debt–to–capital ratio is extremely low at .53 to try and perform at a successful. The
current ratio for Sirius XM is .48, which should be around 2.0 if they expect to remain successful in
this industry (Exhibit 11). This is very worrisome to Sirius because they may have to go further into
debt and take out loans to be able to pay for new product innovations to keep their consumer base
high. With over half of the capital investments of Sirius coming from loans, they not be able to find
anywhere to take out more loans to be able to fund the innovation programs. The current ratio of
Sirius is also substantially low at .48. The company could face even bigger problems if they were to
be hit with litigations and recalled loans, due to the fact that most of the company's assets are
secured in long–term

Emergence Of Satellite Radio Essay
The Emergence of Satellite Radio While the transition of television to a digital technology with its
improved picture and sound quality has been a much publicized and controversial process,
television's venerable ancestor, radio, has stayed in the background. But this year, in the United
States, radio broadcasting is making its own digital leap. Two start–ups are introducing a new type
of radio broadcast––subscription–based digital audio sent from satellites. With satellite digital audio
radio services (SDARS), as they're called, listeners will be able to tune in to the same radio stations
anywhere in the United States.
SDARS differs from so–called digital music services, in which direct broadcast satellite or cable ...
The problems include environmental noise and RF signal reflections that give rise to multipath
fading––variations in RF signal level due to signal reflections. The improved robustness of digital
radio promises to remedy this, delivering near–CD sound for most listening conditions.
With AM radio, the transition will be even more marked. The new digital service will offer two–
channel stereo sound and greatly increased frequency response, resulting in audio quality
comparable to today's analog FM.
In addition, digital will greatly enhance terrestrial radio robustness, which is the ability to withstand
factors such as multipath fading, environmental noise, and impulse noise interference due to
automobile ignitions or home appliances. Digital's robustness also holds up well against interference
from nearby radio broadcast signals and terrain blockage for FM, as well as signal attenuation due to
grounded conductive structures like reinforced–concrete highway overpasses for AM.
With most radio listening done in a moving car, the signal degradation varies constantly with time,
further complicating matters. To reduce or eliminate these problems, a variety of signal–processing
techniques (described below) have been incorporated into digital radio systems.
While enhanced quality and robustness and new services entice broadcasters, and should bode well
for a

JetBlue: Leadership with Wings Essay
JetBlue: Leadership with Wings
To continue to bring humanity back to air travel. This is the promise JetBlue Airways Corporation
has made to its shareholders, customers, and crew members in order to build a strong, solid and
rapidly growing company. JetBlue uses two significant tools that drive its success: low fares and
superb customer service. This growing discount airline works to keep its costs down and implies this
goal by offering one–class service and eliminating airport lounges and full meal services. JetBlue
relies completely on technology with an operation strategy of choosing ... Show more content on
Helpwriting.net ...
If the core service is delivered as expected, the first step to creating customer value is created. Time
is another important element to be considered when striving to achieve customer satisfaction. When
a JetBlue passenger spends less time on the plane, or when they reach the desired destination on
time, the value of the customer towards this company increases.
A Little Bit of Each Strategy Creates a Marvelous Airline During the incubation period of JetBlue
Airways Corp., President and CEO, David Neeleman, realized he was entering a market full of
competition from all angles while resisting an economy that was, in a short period after, lagging do
to a war and a homeland tragedy. Hence, Neeleman knew it was either make or break time. Upon
starting up in 1999, Neeleman had initially differentiated JetBlue from other start–up airlines with
respect to his choice of aircraft: the European Airbus A320. The freshly and newly acquired JetBlue
A320 seated 162 passengers, as opposed to its competitor's, the Boeing 737, capacity of 132 seats.
Neeleman also based his choice of aircraft on the A320's fuel–efficiency, a well thought–about plan
in today's soaring fuel prices, and cheaper maintenance. Hence, a completely different approach to
acquiring aircraft for a start–up airline's fleet, as opposed to other start–up airlines'

My Thoughts On The Girl Front Of A Mirror
The girl stood in front of a mirror. Her bleach blond hair hung in perfect formation, resting
purposefully on her shoulders. She ran her hands consciously and unconsciously through the
symmetrically set layers.
I want to be in Playboy. She was looking at her own reflection, but she was talking to me.
I had heard her say this before so it wasn 't as much of a shock as it was an annoyance.
You 're crazy, I said with dismissal. We had this conversation so frequently that I had programmed
my response of You 're crazy. The same line you would give to a friend who kept insisting she was
fat or that her boyfriend was cheating. Had I known that this day would be so different, I may have
taken my time and prepared a rebuttal that was more ... Show more content on Helpwriting.net ...
I know that, but I never thought you were serious. I mean, for God 's sake, it 's pornography! It 's
not porn.
It 's porn.
No, it 's not, it 's Playboy, it 's classy, it 's like practically art.
Art? Art!? You mean you 're comparing a bunch of blonde bimbos to like, the Venus De
Milo?
First of all, they 're not bimbos.
I was getting her fired up. And yeah, Marilyn Monroe I would compare to the
Venus De Milo.
Don 't give me that crap. It 's not art, it 's porn. Anything that people masturbate to is porn.
I said defiantly. Just then she changed her face in the way that only pretty girls can.
People might masturbate to you. Does that make you porn? My cheeks filled up with a scornful
red and my ears felt hot, like bath water pumped through my veins.That 's not the same thing, I
protested quietly. She defeated me, even if it was for just that second. She must have known this,
because she was the one to continue the conversation.
I 'm going tomorrow, and I want you to come with me. I had at this point somewhat come to my
senses and stopped screaming at her.
To The Howard Stern Show? Why?
Because, I don 't want to alone. It 's in the city, and you're my only friend who won 't tell anybody
about it. Her gaze fell to the floor before she became very jittery. Her voice skipped over the words
quickly, as if had she said them slowly, their meaning deepening in a way she had not intended. I
mean I 'm not ashamed; it 's just I don 't want

Business Proposal For Sirius Satellite Radio Inc Essay
Business Proposal for Sirius Satellite Radio Inc.
The following is a proposal for Sirius Satellite Radio to gain exclusive rights to Division 1 college
football. It examines Sirius' current business model and how this new line of programming could be
incorporated in to the existing model. Sirius Satellite Radio offers advertisement free, subscription
based, satellite radio service in the United States and Canada. Sirius was founded in 1990 as
Satellite CD Radio Inc., but, according to Radio Ink, officially changed it's name, to the current
designation, in 1999. According to Yahoo Finance, they are listed on the Nasdaq 100 under the
service industry and have the designation SIRI. The company is run by CEO Mel Karmazin. The
CFO ... Show more content on Helpwriting.net ...
Also as of December 31, 2006 Sirius also had a reported 6,024,555 subscribers. (Sirius) According
to Yahoo, Sirius is headquartered in New York, New York, and employs 772 full time employees.
According to NASA, Sirius broadcasts its content from three satellites that fly in geosynchronous,
highly elliptical orbit with a 24–hour orbital period. The elliptical path of its satellite constellation
ensures that each satellite spends about 16 hours a day over the continental United States, with at
least one satellite over the country at all times (NASA). The orbit allows the satellites to broadcast
from directly overhead the continental United States allowing for less interference from tall
buildings and trees. This does not, however, protect Sirius from competition. According to Yahoo
Sirius's direct competitors include Clear Channel Communications Inc., Cumulus Broadcasting Inc.,
and XM Satellite Radio Holdings Inc. with XM being the only satellite radio provider. The others
are traditional frequency modulation (FM) and amplitude modulation (AM) over–the–air
broadcasters. Sirius relies on a better understanding of current market trends to stay ahead of it
competitors. The current market trends seem to favor the trend of having exclusive content and
giving well know personalities their own show or channel. As a result, according to Sirius, the major
component of the Sirius

Jetblue Case Study Essay
1. Describe the JetBlue Experience. How is it related to the company's overall business strategy?
With the JetBlue Airways experience, passengers enjoyed free amenities such as watching live
satellite TV, listening to XM satellite radio, brand name snacks, coffee and drink. Passengers can
also experience paperless ticketing, assigned seating with more legroom. These experiences have
helped to streamline JetBlue's business strategy as being the best customer service in the airline
industry.
2. What challenges did David Neeleman and his executive team face in managing the customer
experience as the airline grew rapidly? How did they respond to those challenges?
The challenges were new airline fleets were behind schedule and ... Show more content on
Helpwriting.net ...
A basic problem was JetBlue's communication system. The ice storm had left a large portion of the
airline's pilots and flight attendants far from where they needed to be to operate the planes, and
JetBlue lacked the trained staff that was needed to find them and tell them where to go. Another
problem was the reservation system; the system was so overwhelmed that customers were unable to
get through to human agents to check on a flight.
4 Did the airline handle the crisis well? Why or why not? What else could JetBlue have done to
improve the situation?
I believe the situation was handled well, because after the February 14th delays, JetBlue executives
developed a passenger Bill of Rights to help deal with the situation if it happens to arise again. The
Bill of Rights provides real compensation for delays and cancellations, and it is believed to be
stronger, deeper, and much more defined than any other customer commitments you could find in
the airline industry.
Although there was no way JetBlue could have prevented the cancelled flights due to bad weather,
they should have had risk management plan in effect addressing ice storms before this incident
occurred. Another solution to the problem would be to park incoming flights near the gate and send
a bus out to pick up the passengers. This way they wouldn't have to wait in the plane until a gate is
available or call other airlines and see if they can use there

XM Satellite Radio: An Innovation Beyond AM and FM Radio...
XM Satellite Radio: An Innovation Beyond AM and FM Radio
How much do you enjoy drinking a nice cold beverage, reclining in your most comfy chair, while
listening to your favorite radio station? Music is a very important part of the average person's daily
life. We wake up to music set on our alarm clocks, sing to music in the shower, listen to music while
driving to work, and enjoy it throughout the rest of our day. Well sit back and get ready to
experience Radio to the Power of X. We're talking about the new XM satellite radio. This is a brand
new radio system that will sweep across America finding its way replacing your old radio service.
The articles below will provide you with a closer look at the new XM satellite radio. We talk ...
Lee Abrams, an FM radio legend for more than 30 years and pictured on the left, is the man who
dreamed up XM's 100 channels. He thinks XM can find that perfect song at the perfect moment for
enough paying listeners that it can became a sustainable business.
He arrived at XM five years ago, saved from what he believed had become the wasteland of FM. At
XM, he was told to create a new kind of radio. There would be no howling morning shows, no
dumbed–down deejay nonsense and almost no commercials. It would be like starting HBO all over
again, except starting with what HBO has become –– the sophisticated Sopranos, not the polka
shows and second–rate movies that marked the channel's early days.
The official XM satellite radio website says, When XM was founded in 1992 as American Mobile
Radio Corporation, only a few visionaries understood the potential of satellite radio. Today, radio
listeners are joining with XM's strategic partners and staff to make radio better – to make history
(XM Satellite Radio, 2001).
In November 2001, GM became the first automaker to offer XM as a factory–installed option on
2002 Cadillac DeVilles and Sevilles (pictured right and far–right, respectively). For the 2003 model
year, GM expanded to 25 car, truck and SUV models, and Cadillac was the first division to offer
XM across its entire product portfolio.
Beyond AM and FM Radio
Since its

Essay The Impact of Technology
The Impact of Technology
With all of the new technology forcing itself into our lives, many of us can't help but get sucked into
the excitement. So as we struggle to figure out where the future is heading, we ask ourselves is it
good or bad? In my opinion, it's a little bit of both.
Everything we do uses technology. The computer that I typed this on is one of them. On page 28 in
the textbook, there is a short story on how much we use computers daily. Our watches, ATMs, cars,
TV's, and Radio's all use computers to work. Imagine our lives without it. It would be tough, right?
People have grown so used to the advantages of technology, life without it would be difficult for
most of us. Cell phones are a very popular technology. People ... Show more content on
Helpwriting.net ...
One of the bad uses of technology is used by people who choose to use it for immoral reasons.
There are plenty of news reports about people who use the internet for child pornography, adult
pornography, web predators, and so on. One report of web predating was in the February 23, 2004
article in the Detroit Free Press. It tells about two men who were arrested at a Barnes Noble
bookstore in Grosse Pointe Woods, Michigan. They were arrested because of suspicion of using the
Internet to meet and have sex with a 14–year–old girl, after unit members posed as the girl. The
article also said that According to a study by the National Center for Missing and Exploited
Children, one in five children who use the Internet regularly receives sexual solicitation online. Yet
only about one in four young people who are approached sexually on the Internet tells a parent
about the incident.
On page 75 in the textbook, it shows a picture of the new self–service POS (Point of Sale) terminals.
It uses a touch screen and lets you put yourself through the checkout without having to talk to
anyone. Some people think it's quicker, but others may believe that technology may take over
supermarkets. Some grocery stores use POS terminals so they won't have to hire as many employees
or to cut back on how many people they have working at the same time. On page 74 it explains how
Bar–Code readers are attached to POS terminals. According to the book These

Sirius Xm Marketing Strategy
Generic Strategy Sirius XM employs a broad differentiation strategy by pursuing continuous quality
improvements, exclusive content with no commercial interruptions, monitoring the market for
changes in consumer tastes and so modifies their programming. Other strategies include cost
containment, renegotiation strategies, new avenues for delivery of their product and improving their
sales techniques. The above strategies among others are responses to market change, technology,
and competition. Other supporting strategies include partnering with suppliers, distributors, and
retailer to reduce cost and get the product to the consumer. Sirius XM also offers a variety of
subscription packages tailored to the consumers taste. Sirius XM has utilized ... Show more content
on Helpwriting.net ...
Hire marketing and analysis experts to efficiently market the company to gain subscribers. Promote
creativity and learning among the employees, to help them think outside of the box, to be able to
move forward with their marketing and cost–cutting strategies.
Step 2: Establish partnerships with strategic companies to help create new and innovative ways to
deliver their products to the consumer. Train the management and the employees efficient practices
to help keep the company efficient, thus creating a more cost–efficient company. Thoroughly
explain the new strategies to all of the staffing ensuring they know the direction the company is
working towards.
Step 3: Generate an avenue for employees to express their creative ideas. Form a coalition with key
companies in other industries to exchange methods of distributing their content or products.
Step 4: Analyze consumer preference to understand their preferences. Allocate resources to the
research and development department so that they can produce new ways of distributing their
product or content. Assign resources to a committee to find and correct inefficient practices to make
them more

Xm Radio Case Essay
This report discusses the case of XM Satellite Radio from the Harvard business school making an
analysis on how to market the coming product of satellite radio and the business strategy to succeed
in the industry. The report is divided in questions that help see the different aspects of the case and
take a closer look at how to start this company. At the end recommendations are made on what is the
best way to go with the business. Only one competitor: SIRUIS company in the car radio
High price to manufacture radio system, $270
Key population segment that will have higher demand for the product: 25–34 years old
Principal radio manufacturers: Pioneer, Alpine, Sony
Winning idea: Commercial free radio
Near CD quality music ... Show more content on Helpwriting.net ...
For example if the company decides to part away from the commercial free idea the only other point
of differentiation will be the quality of the sound provided and no need for tuning your radio. This
idea will still look appealing for customers that drive long distances but will not draw people from
the home market since there will not a lot of value added from the service.
XM Satellite Radio main target audiences are:
Truck drivers
Commuter drivers
Home owners tired of traditional radio
The main focus of XM Radio and its value proposition should be mainly on young adults (25–34
years old); since the market research shown on exhibit 10 from the case shows that this group has
the highest projected demand. In this exhibit we see that this customer segment accounts for a
projected demand of 180,000 for men and 150,000 for women in rural areas when the price for the
radio equipment is $200 and the monthly payment is $12. Also in the metro area the projected
demand for
Radio Satellite at a monthly price of $12 and a price of $200 for the radio equipment is
425,000 and 425,000 respectively.
From exhibit 9 we also can see that tech seekers are the ones more eager to buy the product from the
beginning without a lot of hesitation. The company should focus on the younger generation. Also
something that should be taking into account is people
who

Sirius Xm and Its Monopoly
Sirius XM has established a deep economic mote in its industry. Sirius Satellite Radio and XM
Satellite Radio were the two largest satellite radio providers in the U.S., but these competitors were
both losing. In 2008, they merged to become Sirius XM and are now the only satellite radio provider
in the U.S. Due to high startup costs for a satellite company, Sirius XM does not have any
competition. In 2014 Sirius XM had 27 million subscribers or about 13.5 % of the total market with
annual sales approaching 4 billion. Sirius XM's signal spreads throughout the entire country and it
has brand recognition countrywide. Contrary to free charge, ad driven radio such as Pandora,
Spotify, and iHeartRadio, Sirius XM is a subscription–based model, ... Show more content on
Helpwriting.net ...
Sirius XM Has a Monopoly on Satellite Radio, a Growing Subscriber Base, and Loads of Free
Cash. Bamboo Innovator. 24 Nov. 2013. Web. 28 June 2015. .
Peoples, Glenn. Business Matters: How Good Is SiriusXM's Business Model? It's Raising Its Price
Again. Billboard. 24 Oct. 2013. Web. 26 June 2015. .
Sirius XM Holdings The Subscription Media Business. Punch Card Investing. 10 Apr. 2015.
Web. 26 June 2015.

The Science Of Desire : Ethnography And Its Proponents Play
Summary The article The Science of Desire presents ethnography and its proponents play an
important role in modern business world. Author Ante began with an example, the satellite–radio
war, to show how ethnography worked in business. In satellite–radio war, Sirius Satellite Ratio
made a team of social scientists, designers, and ethnographers. Through studying customers' habit of
listening to music, watching TV and reading magazines, the team concluded several facts that can
defeat competitors. Then, depending on the research, Sirius launched its new product, the Sirius
S50. Later, as the company's wish, the S50 became one of the hottest sellers in that season. First, as
author Ante (2006) said, ethnographers' findings often do not lead to a product or service, only a
generalized sense of what people want (p. 100). Even if ethnographers find something, it also needs
designers and engineers to make products or services to fit it. This process is not easy, even the
findings cannot transmit into products and service. Second, ethnographers' research usually takes a
long time, and the result from using the findings needs long time to come out. Therefore, how to use
ethnography right is very important. The author gave five advises to do ethnography right. First,
Think Big Thoughts. Companies should used ethnography in big and broad questions, not in small
and detailed ones. Second, Due Diligence. Companies should use the right consultants for their
projects. Third, Start

Sirius Xm Radio Case Summary
Sirius XM Satellite Radio Inc. in 2014:
On Track to Succeed After a Near–Death Experience?
Amanda K. Mercado
Pensacola State College
The competitive pressures that Sirius XM must contend with as a provider of radio entertainment
services, principally for vehicle owners, is strong; this is a competitively unattractive industry. Using
the five–forces of analysis model, the five competitive forces affecting industry attractiveness are:
a. Competitive pressures stemming from buyer bargaining power. The buyer, or the consumer that
purchases equipment and subscriptions to Sirius XM Satellite services, is strong. A driving factor is
the cost associated with switching to a competitor or a substitute product is relatively low, or there is
no cost at all. This force is intensified by other industry competitors, such as Spotify, Pandora or
Slacker Radio, providing internet streaming services for free or for a substantially lower cost than
satellite radio subscriptions. Combined with the fact that the majority of newer manufactured
vehicles have the capability of interfacing with smartphones (ex. Bluetooth connectivity),
consumers are able to stream music and talk radio in their vehicles using ... Show more content on
Helpwriting.net ...
Competitive pressures coming from companies in other industries to win buyers over to substitute
products. The pressures coming from companies in other industries to win buyers over to substitute
products is strong. Driving factors are the ease of availability from a variety of sources such as
AM/FM radio programs, CDs, and portable devices such as MP3 players or smartphones that have
vehicle interfacing capabilities. The force is intensified by the attractive pricing (low or none at all),
which also plays a factor in buyer bargaining power. In addition, the substitutes have comparable
performance features. Because the substitutes are cheaper than satellite services, Sirius XM is under
heavy competitive pressure to reduce their prices and find ways to absorb the

Persuasive Essay On Satellite Radio Vs Xm
Value proposition is how a company summarizes in a business statement why consumers should buy
their product or service. It's how they persuade and target potential consumers. For satellite radio in
particular there are multiple components to their value proposition. The first component is that they
provide a wide range of channels such as music, sports, news. Another component is the channels
will offer specific content from formats that includes VHI, MTV, ESPN, BBC, etc. The last
component is it provides channels that are free from commercial. Sirius provides 50 commercial
free channels (all of their music channels) while XM has around 20.
Widespread barriers to the adoption to satellite radio is the life expectancy of the satellites. ... Show
more content on Helpwriting.net ...
AM/FM radio stations biggest advantage is their content is predominantly local, it appeals to those
that are in its geographical region. These stations began to broadcast digital signals over the Internet
that gave way to satellite radios second competitor. It's biggest advantage is that consumers were
able to access the radio from anywhere at anytime if they had the right equipment. The last
competitor is satellite TV and cable TV providers that bundle digital radio services with TV and
Internet. Some secondary sources of competition comes from CDs and iPods. Some risks associated
is consumer loyalty. Consumers have had traditional AM/FM radio stations since 1921. It will be
hard to get certain consumers to stray away from their norm. Another risk is disrupting current
consumers ease and accessibility. These risks can be reduced by building brands and partnerships
with wireless and Internet providers to stream to home and mobile devices. That way the can
minimize the internet, satellite and cable TV

The Sirius Xm Merger And Antitrust Considerations
The SIRIUS–XM MERGER
And Antitrust Considerations
By Matthew Sachs
SCH–MGMT 783
Nov 29, 2014 Executive Summary
In last 10 years there has been a major emergence of a company called XM / Sirius Satellite radio.
When fellow competitors XM Radio and Sirius Satellite Radio announced plans for a merger in
2007, most thought that an answer from the FCC would be coming the usual window of six months,
allowing for a smooth transition of these two companies. Ignoring a self–imposed rule to handle
such cases in 6 months of less, FCC Chairman Kevin Martin chairman withheld the verdict for
approximately 17 months as his FCC debated the antitrust issues between Sirius and XM. Briefs
were submitted by the Justice Department, individual citizens, and traditional radio broadcasters,
arguing that the XM–Sirius merger should have been prevented over antitrust concerns. Ultimately,
the Justice Department, and then the FCC, on a 3–2 vote, approved the merger in 2008. This paper
seeks to discuss merger and antitrust positions concerning Sirius XM by starting with a history of
each individual company, explaining the relevant business law topics and opponents'/proponents'
arguments, and highlighting the post–merger financial success of the combined company.
Introduction.
XM Satellite Radio was actually the first of the two independent satellite radio companies to be
launched. It was founded by Lon Levin and Gary Parsons. XM initially started under the American
Mobile Satellite

I Admire Dr. OZ Research Paper
I admire Dr. Mehmet OZ because he embrace change in the way we live our life as individuals and
leaders in society as well as enforcing social problems. He is passionate about people making their
lifestyle better. He sets goals for people to follow so that they can be more effective in making a
difference and the flexibility to try new things. He sends message in a profound way with a social
desire for being a leader in enforcing changes in health.
The changes he accomplished has changed the way millions of people include health in their daily
lifestyles he is one of the most accomplished cardiac surgeons in the world. His methods has not
only change his daily practice of saving lives, but also shows his medical expertise through media to
educate people on how to use natural approaches on how to live longer by reducing stress and
avoiding heart disease and cancer. ... Show more content on Helpwriting.net ...
OZ is one of the executive procedures for the Dr. OZ show started in September of 2009. He was
awarded five daytime Emmy for best talk show and host. Dr. OZ is a health expert that expresses
health and wellness concerns. He has appeared on several different national television shows where
he answers viewer's questions on all health topics, which includes sex, diet, and exercise. As well as
the different types of diseases and ways to avoid them.
The outcome of the change effort is showing people how to eat healthy and practice good health. He
is a change leader that created new and different ways to handle solution in health and how to
implement and address the change. As a change leader he is working towards people helping people
and inspiring them to work on living a healthy life styles. He is a good role model for his ability to
dedicate and express his thoughts and methods for caring about sharing his knowledge of his
passion in practicing good healthy

Sirius Xm Holding Inc Financial Analysis

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