Stats never lie. Inbound marketing could be a huge part of what your company may be missing for the growth you're looking for. Publishing and tracking messages across multiple platforms and accounts with suggested times for increasing reach and monitoring the social activity of your leads and customers. Social media is a part of the grand scheme of Inbound Marketing, another moving part to towards growth for your company.

1. INBOUND
STATISTICS 101:
SOCIAL MEDIA

2. Publish and track
messages across multiple
platforms and accounts
with suggested times for
increasing reach. Monitor
the social activity of your
leads and customers.

3. The world is
becoming more
social: 4.6 average
hours per week
worldwide
TNS, 2010

4. 84% of B2B
marketers use
social media in
some form
Aberdeen

5. 59% of marketers
are using social
media for 6 hours or
more each week
Social Media Examiner

6. 83% of marketers
indicate that social
media is important
for their business
Social Media Examiner

7. Social media has a
100% higher lead-to-
close rate than
outbound
marketing
HubSpot State of Inbound Marketing, 2012

8. Social media use in
the U.S. has
increased by 356%
since 2006
NETPOP Research, 2012

9. Let's take a look at

10. 42% of marketers
say Facebook is
critical or
important to their
business
HubSpot State of Inbound Marketing, 2012

11. Companies that
acquired customers
from Facebook: B2C
is 77% and B2B is
43%
HubSpot State of Inbound Marketing, 2012

12. 80% of U.S. social
network users
prefer to connect to
brands through
Facebook
HubSpot State of Inbound Marketing, 2012

13. An average
company saw a
185% increase in
traffic after
reaching 1,000
Facebook likes
HubSpot Marketing Benchmarks from 7,000 Businesses

14. IMPACT OF COMPANY FACEBOOK REACH
ON INBOUND TRAFFIC

16. As of April 2012,
Google+ has 170
million active users
Google

17. As of January 2012,
American users
spent an average of
3.3 minutes on
Google+
eMarketer

18. Websites using the
+1 button generate
3.5x the Google+
visits than sites
without the button
HubSpot

19. Over 40% of
marketers report
that Google+ is
"useful to critical“
HubSpot 2012 State of Inbound Marketing Report

21. Companies with 51
to 100 followers
generate 106% more
traffic than those
with fewer than 25
HubSpot Marketing Benchmarks from 7,000 Businesses

22. AND WE ALL KNOW
=
EYES DOLLARS

23. 44% of marketers
acquired customers
from Twitter
HubSpot State of Inbound Marketing, 2012

24. More than ½ of active Twitter users
follow companies, brands or products on
social networks
79% of U.S. Twitter users are more likely
to recommend brands they follow
Edison Research, 2010
67% of U.S. Twitter users are more likely
to buy brands they follow

25. Companies that use
Twitter average 2x
more leads per
month than those
that do not
HubSpot State of Inbound Marketing Lead Generation Report, 2010

26. IMPACT OF COMPANY TWITTER REACH
ON INBOUND TRAFFIC

28. As of February 2012,
Pinterest had
accumulated 10.4
million users
AppData

29. Pinterest is retaining and
engaging users as much as
2-3x as efficiently as
Twitter was at a similar
time in their history
RJMetrics

30. ADRIAN MARCUS
CREATIVE DIRECTOR
@ADRIANMARCUS_
WWW.SOCIALLYIN.COM