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Scratch 2 Social Media


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Scratch 2 Social Media with APAC Social Media, Fact and Figure of Social Media B2B, B2C Stats

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Scratch 2 Social Media

  1. 1. Scratch 2SocialMedia Chakard Chalayut (@molek) Social Media Manager Thoth Media Co., Ltd. Digital Marketing Agency
  2. 2. Did you know or use ?
  3. 3. APAC Internet Population 50.8% of the total online population in the Asia-Pacific region visited a social networking site in 2010 - comScore
  4. 4. The majority of the world‟s heavyInternet users are in Asia, 41% ofthe world‟s online population, that‟sabout 530 million users. (Source:Comscore))
  5. 5.
  6. 6. Compare Media
  7. 7. 47.56%of Thailandvisitors onFacebook 458% of APAC visitors on FacebookSource:
  10. 10. B2B decision makersspend 1% of the timebuying.They now spend theother 99%researching& talking toeach other. - OgilvyOne
  11. 11. Mythabout Social Media
  12. 12. Social Media is bullshit!!
  13. 13. Fact Social Media is going Mainstream. ~800,000,000 members [500,000,000 active]the fast growing segment are users over 30 years old • 42% left a comment on web site or blog • 43% posted a comment within a forum or message boar • 29% uploaded a video online • 50% uploaded a photo online • 26% use a micro-blogging service like Twitter • 65% watched a video • 37% actively write blogs
  14. 14. B2B companiesdidn’t use Social Media.
  15. 15. Fact 41% of B2B Companies using Facebook have acquired new customer from it 62% of B2C Companies using Facebook have acquired new customer from it
  16. 16. Fact Companies that use Twitter average 2X more leads than those that don’t Companies with 1000+ Twitter Follower get 6X more traffic 39% of B2B Companies using Twitter have acquired new customer from it 42% of Companies using Twitter for marketing have acquired new customer from it
  17. 17. Social Media is Obscure, Niche Content
  18. 18. FactSocial Media is a trusted source for manypurchase decisions and product opinions –especially in B2B.89% of US internet users search onlinebefore they make a purchase, even when thepurchase is make at a local business57% of companies have acquired acustomer through their blog
  19. 19. Social Media is Not Relevant to Conversion
  20. 20. Fact
  21. 21. Fact25% of search results for the World’s Top 20largest brands are links to user-generated content34% of bloggers post opinions about products &brands78% of consumers trust peer recommendations
  22. 22. Social Media is Not Worth the Risk
  23. 23. FactSocial media has became a critical component in buildingpositive relationships.All of this is built into search results, increasing visibility andpromoting thought leadership to prospective customers.
  24. 24. Television ads is one of the most effective forms of advertising
  25. 25. Fact 86% of people skip TV ads. 14% trust advertisementsTV on demand, Youtube, internet TV & Cable havefragmented TV audiences
  26. 26. Who can use SocialMedia?[Who will responsiblefor this job?]
  27. 27. All
  28. 28. if you are senior Level“I am an opinion leader with a robust knowledgebase, I want to raise awareness”
  29. 29. if you are marketing“I need channels to place our content, and thereforebuild traffic.”
  30. 30. if you are PR“I want to know and respond to what public is sayingabout our products and services.”
  31. 31. if you are HR/Sales“I want tools to network. So I can create newbusiness and find awesome employees.”
  32. 32. How To Start?
  33. 33. 1.Clear Objective Think about what you’re looking to achieve from Social Media. Is it measurable?2.Research your Brand SWOT analysis your brand from online - What shows up in social search result ? - What are people talk about your brand?
  34. 34. 3. Listen before talk- What people say about your brand in Social Media?- Take care your customer on online.4. Influencers- Who are the people who come upthe most?- Are they widely read? Do theygenerate conversation? Are they an expert in your industry?
  35. 35. 5. Make your onlineidentity- Join LinkedIn, Facebook, Twitter, Youtube- Search for questions on LinkedIn, Twitter Answers and listen to whatpeople are asking6. Make your Content- Publish thought leadership in multimedia as well as text- Use Infographics to explain complex issues- Seed images on Flickr, videos on YouTube, decks on Slideshare,etc.
  36. 36. measurable?~ 50% unsure of their ROI/Value/Impact on SocialMedia.Step 1.Define KPI for each Social Media Examples:- Follower- Brand Image- %Sales Growth- %Reduction in support costs- %Reduction in Advertising Media
  37. 37. Step 2.Configure your analytics [Free]:- Tracking Tools From Social MediaStep 3.Use other Social Analytics Tools [Free or Paids]:
  38. 38. Step 4.Understanding each Social Metrics:
  39. 39. Step 5.Revise Your Strategy:
  40. 40. Content?1. Paid: Digital advertising, banners, adwords, overlays2. Owned: Created assets, custom content3. Earned: Brand-related conversations and user-generated content4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’sPromoted products and Facebook’s Sponsored Stories)5. Shared: Open platforms or communities where customers co-createand collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’sMyStarbucksIdea.)
  41. 41. Devices? 4Monitor
  42. 42. Crisis Management? Need Only One Message to speak.Understand your consumerbehavior
  43. 43. Recap!!- Social Media is mainstream media,effective and work as a part of marketingplan.- Put the right tools to the right man on theright job. [if not, ask the expert]- Research your brand, Listen and talk asyourself. [Define Goal and Metrics for work]- Prepare For the worst case
  44. 44. References