Fact Social Media is going Mainstream. ~800,000,000 members [500,000,000 active]the fast growing segment are users over 30 years old • 42% left a comment on web site or blog • 43% posted a comment within a forum or message boar • 29% uploaded a video online • 50% uploaded a photo online • 26% use a micro-blogging service like Twitter • 65% watched a video • 37% actively write blogs
Fact 41% of B2B Companies using Facebook have acquired new customer from it 62% of B2C Companies using Facebook have acquired new customer from it
Fact Companies that use Twitter average 2X more leads than those that don’t Companies with 1000+ Twitter Follower get 6X more traffic 39% of B2B Companies using Twitter have acquired new customer from it 42% of Companies using Twitter for marketing have acquired new customer from it
FactSocial Media is a trusted source for manypurchase decisions and product opinions –especially in B2B.89% of US internet users search onlinebefore they make a purchase, even when thepurchase is make at a local business57% of companies have acquired acustomer through their blog
FactSocial media has became a critical component in buildingpositive relationships.All of this is built into search results, increasing visibility andpromoting thought leadership to prospective customers.
Television ads is one of the most effective forms of advertising
Fact 86% of people skip TV ads. 14% trust advertisementsTV on demand, Youtube, internet TV & Cable havefragmented TV audiences
Who can use SocialMedia?[Who will responsiblefor this job?]
1.Clear Objective Think about what you’re looking to achieve from Social Media. Is it measurable?2.Research your Brand SWOT analysis your brand from online - What shows up in social search result ? - What are people talk about your brand?
3. Listen before talk- What people say about your brand in Social Media?- Take care your customer on online.4. Influencers- Who are the people who come upthe most?- Are they widely read? Do theygenerate conversation? Are they an expert in your industry?
5. Make your onlineidentity- Join LinkedIn, Facebook, Twitter, Youtube- Search for questions on LinkedIn, Twitter Answers and listen to whatpeople are asking6. Make your Content- Publish thought leadership in multimedia as well as text- Use Infographics to explain complex issues- Seed images on Flickr, videos on YouTube, decks on Slideshare,etc.
measurable?~ 50% unsure of their ROI/Value/Impact on SocialMedia.Step 1.Define KPI for each Social Media Examples:- Follower- Brand Image- %Sales Growth- %Reduction in support costs- %Reduction in Advertising Media
Step 2.Configure your analytics [Free]:- Tracking Tools From Social MediaStep 3.Use other Social Analytics Tools [Free or Paids]:
Content?1. Paid: Digital advertising, banners, adwords, overlays2. Owned: Created assets, custom content3. Earned: Brand-related conversations and user-generated content4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’sPromoted products and Facebook’s Sponsored Stories)5. Shared: Open platforms or communities where customers co-createand collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’sMyStarbucksIdea.)
Crisis Management? Need Only One Message to speak.Understand your consumerbehavior
Recap!!- Social Media is mainstream media,effective and work as a part of marketingplan.- Put the right tools to the right man on theright job. [if not, ask the expert]- Research your brand, Listen and talk asyourself. [Define Goal and Metrics for work]- Prepare For the worst case