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WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow Your Business


Published on WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit

Published in: Education

WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow Your Business

  1. 1. Come Join The Conversation Learn social media Marketing & Join the conversation
  2. 2. <ul><li>What is Social Media </li></ul><ul><li>Economy, Trends, Analysis </li></ul><ul><li>Types of Campaigns </li></ul><ul><li>6 Steps to Getting Started </li></ul><ul><li>Examples and Case Studies </li></ul>
  3. 3. <ul><li>social media is basically a conversation </li></ul>hi whats up? social media
  4. 4. <ul><li>Where do you begin? </li></ul><ul><li>FaceBook </li></ul><ul><li>LinkedIn </li></ul><ul><li>YouTube </li></ul><ul><li>Twitter </li></ul>Top Four Networks
  5. 6. The Sphere of Influence How do people make buying decisions?
  6. 7. Prospect Buying Decision Funnel
  7. 8. <ul><li>People want to interact with you WHEN they want to and WHERE they want to. </li></ul><ul><li>If you are not there your competitor will be. </li></ul>
  8. 9. <ul><li>Business owners shocked! </li></ul><ul><li>Marketing Spend? </li></ul><ul><ul><li>Has moved </li></ul></ul><ul><li>Consumer Confidence? </li></ul><ul><ul><li>Needs to be earned again </li></ul></ul>
  9. 11. “ Observe the masses, and do the opposite” Warren Buffet
  10. 12. <ul><li>In 2008 , global ad spend in the social networking arena is expected to exceed US $2 Billion , with a global spend of over US$4 Billion forecast by 2011 </li></ul><ul><li>-Cronos Partners </li></ul>Social Media Marketing
  11. 13. 43% seeking a local merchant to buy something offline 54% have substituted Internet/search for the phone book Local Search GROWING Yellow Pages DECLINING Search Online, Buy Offline
  12. 16. <ul><li>91% of buyers go to a supplier's Web site before calling </li></ul><ul><li>If they don't find what they need, 80% choose another supplier </li></ul>
  13. 17. <ul><li>McGraw-Hill Research study of over 600 Businesses during the ‘81-’82 Recession found: </li></ul><ul><li>Business that maintained or increased their ad spend during this time </li></ul><ul><ul><li>Averaged higher sales growth during the recession and in the following 3 years! </li></ul></ul><ul><ul><li>In fact, by 1985 – sales had risen 256% over those that had cut back on advertising </li></ul></ul>
  14. 18. 184 million bloggers 73% of active online users have read a blog YouTube has 68 million visits/month 57% have joined a social network 55% have uploaded photos FaceBook 24 million photos uploaded daily 39% subscribe to an RSS feed Source: Universal McCann Comparative Study on Social Media Trends April 2008
  15. 19. SEO & SMM Work Together Hello. I’m SEO. And I’m SMM. <ul><li>Just adding pages and pages of content as an SEO strategy doesn’t cut it anymore </li></ul><ul><li>Social Media is the new way to take your SEO strategy to the next level </li></ul><ul><li>Social Media increases the number of high quality links & targeted traffic </li></ul>
  16. 20. Effective SEO/SMM Strategy Will Help With
  17. 21. Types of Social Media Campaigns and Tools <ul><li>Social Network Campaign </li></ul><ul><li>Authority Blog </li></ul><ul><li>Social Blogging Campaign </li></ul><ul><li>Online Brand Reputation Monitoring </li></ul><ul><li>Interactive Site Elements </li></ul><ul><li>Video Optimization & Syndication </li></ul><ul><li>Social Bookmarking Campaign </li></ul><ul><li>Photo Sharing Campaigns </li></ul>
  18. 22. <ul><li>Are Your Customers Interested in Any of the Following? </li></ul><ul><li>Cars </li></ul><ul><li>Books </li></ul><ul><li>Fashion </li></ul><ul><li>Health & Fitness </li></ul><ul><li>Movies </li></ul><ul><li>Music </li></ul><ul><li>Video Games </li></ul><ul><li>Sports </li></ul><ul><li>TV </li></ul>
  19. 23. <ul><li>Build a profile, connect with others, listen & join the conversation </li></ul><ul><li>Connect with you target market </li></ul><ul><li>They work best when integrated with other marketing </li></ul>
  20. 24. <ul><li>Only 4 years old </li></ul><ul><li>Market value of 15 Billion </li></ul><ul><li>Over 100 million active users </li></ul><ul><li>24 million photos uploaded daily </li></ul><ul><li>Powerful advertising platform </li></ul>
  21. 25. <ul><li>Marketing Gold! </li></ul><ul><li>Establish your business as a leader </li></ul><ul><li>Strengthen your brand </li></ul><ul><li>Bring new visitors to your website </li></ul><ul><li>Bring visitors back to your website </li></ul><ul><li>Increase visibility in the search engines </li></ul>
  22. 26. <ul><li>Keywords </li></ul><ul><li>RSS </li></ul><ul><li>Pinging </li></ul><ul><li>Consistent frequency! </li></ul>
  23. 27. <ul><li>Building a reputation as an industry expert </li></ul><ul><li>Answering questions related to your industry that drive back to your website – YahooAnswers,LinkedIn,Twitter </li></ul><ul><li>Building authority in well known blogs and helping the community </li></ul><ul><li>Researches the web to identify opportunities to post relevant and interesting information leading people back to your website. </li></ul>
  24. 28. <ul><li>YouTube has 68 million visits/month </li></ul><ul><li>50% of the YouTube community watches all of the video to the end </li></ul><ul><li>Tracking views and demographics </li></ul><ul><li>Show up in Google search results </li></ul>
  25. 29. Video Optimization More than 1 in 8 viewers make a purchase after watching a video ad online Source: eMarketer
  26. 30. Social Bookmarking <ul><li>Strategic Bookmarking for increased exposure </li></ul><ul><li>Helps your SEO ranking as well! </li></ul>
  27. 31. <ul><li>Browse through Flickr photos tagging and sharing </li></ul><ul><li>Optimize your images and post them for the online community </li></ul><ul><li>Track the views and click throughs for each photo </li></ul>
  28. 33. <ul><li>Step 1- This stage is all about observation and research </li></ul><ul><ul><li>What is the market saying about you? </li></ul></ul><ul><ul><li>What are your customers doing? </li></ul></ul><ul><ul><li>Where are they having conversations? </li></ul></ul><ul><ul><li>Do keyword research! </li></ul></ul>
  29. 34. <ul><li>Step 2 -Identifying the message, the medium and the creative </li></ul><ul><li>Which medium and social platform is best for your target market? </li></ul><ul><li>What message will speak to your target market? </li></ul><ul><li>What type of creative will be effective? </li></ul>
  30. 35. <ul><li>Step 3 -The campaign must begin by engaging the prospects in a conversation </li></ul><ul><li>Start by posting examples and questions </li></ul><ul><li>Have employees post a comment or share their opinion </li></ul>
  31. 36. <ul><li>Step 4 - Follow up </li></ul><ul><li>What your customers are telling you. Listen to your customer feedback. </li></ul>
  32. 37. <ul><li>Step 5 - Follow up </li></ul><ul><li>What Campaigns Are Effective? </li></ul><ul><li>Which KPIs Lead To Conversions </li></ul><ul><li>Which Strategies Need To Be Defined? </li></ul><ul><li>What New Opportunities Did You Discover? </li></ul>
  33. 38. <ul><li>Give them incentives…it doesn’t have to be monetary! </li></ul><ul><li>Recognition, publicly or within the network </li></ul><ul><ul><li>Special logo </li></ul></ul><ul><ul><li>Thank you </li></ul></ul><ul><ul><li>Credits </li></ul></ul><ul><li>Contests </li></ul><ul><li>Special Promotions </li></ul>
  34. 39. <ul><li>Analytics is… </li></ul><ul><ul><li>A way to Track and Measure your Internet Marketing </li></ul></ul><ul><ul><li>A way to maximize ROI </li></ul></ul><ul><ul><li>A way to uncover opportunity </li></ul></ul><ul><li>The Balance Sheet of YOUR Business Online </li></ul>
  35. 42. Obama Blog
  36. 44. 1. has social elements and tools that make it easy for users to participate, plan events, and contribute to fundraisers 2. Email marketing: users that signed up received emails several times a week and were geo-targeted for specific events in that area 3. On Social Sites such as Facebook, Twitter, MySpace, UTube, etc. 4 Unlike McCain – Obama participated online, created his own videos, his own email exclusively for his online supporters
  37. 45. Come Join The Conversation
  38. 46. Thank You! Connect with US! Or Call 310-909-8835