1. Salford City College
Eccles Centre
AS Media Studies
Foundation Portfolio
Masthead Comment on how the design of the magazine cover attracts the target audience: Colour
The red masthead on the black background There is a constant black and white colour
shows dominance and power. The colour red running through this with a few tinges of red
emphasises this. It is neater and more and grey. The red colour used connotes to love
compact; this is aimed at an older target which relates to the style of music that Cheryl
audience. Cole sings about.
Main image Typefaces
The main image has a ‘sex appeal’ to it. The The typefaces are easy and clear to read. The
image draws people in with this image- almost formal style of the text is simple which
like a subliminal message. It is idealising the indicates the target audience to be older as it is
‘perfect’ woman to the reader and this will more mature looking.
encourage people to read the magazine.
Model credit Photography Lighting
The model credit at the bottom of this page is It is low lit, de-saturated and muted to add a
bold and it contrasts against the black seductive and provocative look with the red
background. It symbolises a powerful figure as colour. The image has been lit slightly from the
it is directly on the artist, the reader can then back bur primarily from the front as this creates
find out the artist rather quickly. minimal shadows on the artists face so the
reader can see the full image clearly.
Cover lines
“3 Words” advertising song by the artist. Adds
interest to the target audience as it appeals to
them. The small text could indicate that it is Design Principles Used?
almost whispering to the reader- this links in
with the main image as it adds this serious The Guttenberg Design Principle has been used in this
look to the magazine. magazine front cover. The logo has been placed in
the primary optical area as this area is said to be the
first viewed area so the reader knows what magazine
Main cover line they are reading. Cover lines to the right are in the
Words gradually get larger, from, a small sized strong fallow area- this is where the reader is more
text to a text that spans the full length of the likely to read. The less important cover lines have
magazine front cover. It is the main focus to been placed in the weak fallow area; these will still be
the audience and it also relates to the main read by the reader but are less important. Finally,
House Style there has been a bit of white space in the terminal
image. It could highlight the genre of her
The font style is constant throughout this front page, the text size does vary but area. This is to be where the reader will read last.
music in the way that it is the largest piece of
the style used is the same. There has only been 4 colours used, red, white, black
text on the front page- this also helps it link in
and grey. This adds a simplistic look to the page; an older target audience would
with the magazines genre.
prefer this type of similar look on the overall page- it is neat and easy to read.