Search London - SEO, PPC In House

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  • Ian McEwan, John Steinbeck, Mark Twain
  • Ian McEwan, John Steinbeck, Mark Twain
  • Ian McEwan, John Steinbeck, Mark Twain
  • Search London - SEO, PPC In House

    1. 1. Why agency side is better And it is. You can trust me.
    2. 2. Martin MacDonald @searchmartin
    3. 3. Note: all figures in US Dollars. Private VC research data for 2011 predictions. 2012 based on growth extrapolation
    4. 4. The top 5 reasons why agencies are better. I stopped at 5, I wanted to give “in house” a chance.
    5. 5. 1)
    6. 6. 2)
    7. 7. 3)
    8. 8. 4)
    9. 9. 5)
    10. 10. BONUS REASONS
    11. 11. 6)
    12. 12. 7)
    13. 13. BUT…
    14. 14. Neither way is better
    15. 15. http://hotnerdgirl.files.wordpress.com/2011/02/double-facepalm1.jpg
    16. 16. There is no such thing as a perfect person. But there is a perfect team!
    17. 17. How would you build an online brand with noranking or keyword data?
    18. 18. SEO
    19. 19. Google.com logged in traffic only = 8% of users
    20. 20. Google.com logged in traffic only = 8% of usersGoogle.com share of the UK search engine queries = 9%
    21. 21. Google.com logged in traffic only = 8% of usersGoogle.com share of the UK search engine queries = 9%Total UK traffic on this GA account: +/- 5,000,000 per month
    22. 22. Google.com logged in traffic only = 8% of usersGoogle.com share of the UK search engine queries = 9%Total UK traffic on this GA account: +/- 5,000,000 per monthWhen “privacy” hits .co.uk this should result in +/- 72,000 untracked visits per month
    23. 23. So how do wevoice our concerns?
    24. 24. KeywordTransparency.comSign our Petition and we will give it on your behalf to Google Analytics.This shouldn’t just be an SEO industry drive, we are asking ALL our clientsto sign up as well. If we can get some movement and some press, thismight work. http://bit.ly/kwtrans
    25. 25. Thank You!Martin MacDonald @searchmartin

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