Dcs local client presentation

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Dcs local client presentation

  1. 1. The Online EdgeClientPresentation
  2. 2. DotComSecrets We have a close partnership with Russell Brunson and his company DotComSecrets, one of the top online marketing companies in the world (revenues just under $10 mill. last year). Russell is a regular guest speaker at Tony Robbins events and other large marketing events across the world.
  3. 3. DotComSecrets
  4. 4. Online Stats
  5. 5. Online Statshttp://www.news.cornell.edu/stories/April08/InternetDivide.ws.html
  6. 6. Online Stats• 59% access the internet on mobile devices or laptop, up from 51% in April of 2009• Take pictures—76% now do this, up from 66% in April 2009• Send or receive text messages — 72% vs. 65%• Send or receive email— 34% vs. 25%• Record a video— 34% vs. 19%• Send or receive instant messages— 30% vs. 20%
  7. 7. Online StrategyThe 3 Keys to Success Online• Targeted Traffic: Steady/Ongoing targeted traffic from multiple sources• Conversions: An engaging website that turns visitors into customers• Repeat Sales: A system for getting the 1st, 2nd, 3rd, 4th sale and beyond plus referrals
  8. 8. Websites on Steroids
  9. 9. Websites on Steroids
  10. 10. Websites on Steroids
  11. 11. Websites on Steroids
  12. 12. Websites on Steroids
  13. 13. Email MarketingBuilding first-time sales, repeat sales, and referrals• Create opt-in for email list• Install backend system that can be segmented by location• Consulting on email plan of action• Creation of monthly specials email series
  14. 14. Traffic• 30 percent of all search engine queries contain a CITY, STATE or ZIP CODE• 2.6 billion LOCAL searches each month• Internet has now surpassed print Yellow Pages and newspaper as a primary source for local consumer service information
  15. 15. Traffic
  16. 16. Traffic New Research by The Kelsey Group and ConStat Indicates 70% of U.S. Households Now Use the Internet When Shopping Locally for Products and Services
  17. 17. Traffic 54% of search users have substituted Internet/search for the phone book
  18. 18. Keyword ResearchWhere is the traffic & do we focus our efforts• What keywords get the most traffic• Competitive analysis• Buyer keywords vs. DIY keywords
  19. 19. SEO Explosion• Onsite optimization – Domain name – Title tags – Meta tags – Image tags – Blog (with regular activity and posts with keywords)
  20. 20. SEO Explosion• Offsite optimization – Search engines are a popularity contest (think High School) – If a lot of “popular” people say you are cool…. you are – If a lot of trusted, high pagerank (cool) sites link to your site, Google and other search engines look VERY favorably on that – Offsite optimization is all about links (the right kind of links)
  21. 21. SEO Explosion• Offsite optimization – secret sauce – Creating Content (articles, videos, blog posts) – Syndicating Content (posting content to video sharing sites, social bookmarking sites, article sites, some social platforms etc.)
  22. 22. SEO Explosion
  23. 23. Local SEO Explosion
  24. 24. Optimization• Offsite optimization (focus on 5 keywords at a time) – Web 2.0 properties created for and about Client – 100s of backlinks from the web 2.0 sites – 100s of additional backlinks per month – 3 Videos created – Distributed to all videos sharing sites – 24 articles written over the course of the year and posted in various places. – All articles, videos, Web 2.0 sites will be pinged, and social bookmarked creating hundreds of additional links
  25. 25. SEO Explosion• Optimization of Google Places page• SEO package with articles and backlinking• 100s backlinks created for your site• 100s of additional unique anchor text back links for each location
  26. 26. Why Ranking Matters
  27. 27. Why Facebook?
  28. 28. Why Facebook?
  29. 29. Why Facebook?
  30. 30. What should you do on Facebook? • Be social/fun • Go multi-media • Run contests • Drive traffic for events/specials
  31. 31. What is the 2nd Most Popular Search Engine?86% of Online Users Viewed Online Video in July of 2011
  32. 32. Why YouTube?• #2 most used search engine (behind Google)• 20 hours of video uploaded every minute• More video is uploaded in 60 days than all 3 major US networks created in 60 years• Google LOVES video. YouTube will helpwith SEO
  33. 33. What videos should you create?• Testimonials (client interviews)• Describe your creation• Tea Time• Roving reporter• 5 FAQs• Grand Opening Videos• Groups – fundraising groups
  34. 34. InvestmentProject Components• Email Marketing consultation• SEO explosion for main site (includes creation of videos, articles, web 2.0 sites, and onsite development including blog pages asdescribed in SEO section)• Custom Lead Generation Page• Bonus: Custom Facebook Page
  35. 35. InvestmentProject ComponentsTotal Investment:$2,500 Set up (to create Custom Lead Generation Page)$1,000 per month (for SEO Traffic Services)SEO Guarantee: if after 120 days your site isn’t on page1 for at least 1 main keyword phrase, we will keep upour SEO Explosion activities for free until we do reachpage 1 for at least 1 main keyword phrase. SEOExplosion portion of the project valued at $800 permonth.
  36. 36. Investment
  37. 37. Let’s Get Started! Dominate Your Market NOW….

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