Don’t waste your money – Top 5 Fraud Issues in Influencer Marketing!

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Influencer Marketing Hub

Simon Staib | CPO & Co-Founder, BLOGFOSTER Presentation for "Under The Influence"

Business

1
Don’t waste your money
The Top 5 Fraud Issues in Influencer Marketing

3
Bloggers
+12,500
Influencers
+22,000
Advertisers
400
Collaborations
15,000

5
Up to 75% of Followers are Fake
SRF Data Science Team, October 2017

6
118,007 Comments
83% from Bots
Sway Ops, November 2017

11
Spikes in 
Follower Growth
Low Engagement
Rates
Implausible
Follower Origins
Unrelated
Comments
No or Low 
Follower Activity
Follow / Followers
Ratio

14
United Kingdom
3 %
Ukraine
4 %
Germany
4 %
China
4 %
France
5 %
Indonesia
6 %
Italy
8 %
India
8 %
Mexico
9 %
Russian Federation
10 %
United States of America
17 %
Brazil
23 %

23
Target Group
Collaboration Goal
…
b
Channel Characteristics

25
Fraud is not only
about fake followers

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