Automotive Social Media Workshop


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Social Media workshop about leveraging Facebook, YouTube and twitter for your dealership.

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  • Introduction to Social Media
  • Our world has changed because of the InternetToday we are going to focus on the impact of Social Media
  • No Strategy is the worse plan you can have todayBad Strategy is direct shouting messagesYou don’t want to end up here @ the Fail Whale
  • Today we will discuss what is the best direction to go
  • We will answer what questions you have about what to do
  • The Social LandscapeThere is an enormous amount of connectivity platformsWe are only going to talk in detail about 3 Social Media platformsFacebookYouTubeTwitter
  • Today we are going to talk about 3 thingsThe goal of today is to help put you on the road to successfully using Social Media to Connect-Communicate-Convert Internet ShoppersWhat Social Media Platforms you should invest inDeveloping a plan for each platformManaging these Social Media Marketing for your dealership
  • Digital HandprintGoogle my inbox
  • View Social Media is a continuous cycle There are 4 stages of leveraging Social Media There is no end to making it work successfully at your dealership. Each platform will take continuous effort to achieve success
  • Facebook Statistics500 million users worldwide50% of our active users log on to Facebook in any given dayAverage user has 130 friendsThere are more than 100 million active users currently accessing Facebook through their mobile devices.People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
  • Two type of pages to leverage on FaceBook for your dealershipPersonal PagesDesigned for individualsHelps to find like minded individuals based on the information you fill out in the profileGreat tool for sales people to create a one to one personal relationship with shoppers (Modern Rolodex). Business PagesProvide Admin CapabilitiesProvide Insight Data (Analytics)Create Custom FHTML pages to enhance your standard pageIntegrate multiple Social Media streams into your facebook account
  • New economy of Social Influence The power of the like feature could influence your online success
  • FaceBook Best PracticeTurn your videos into viral messagingCreate short under 2 min engaging videosHighlight vehicles in a new way (Ken Beam Video example)Create Community by turning your offline marketing onlineSports team sponsorshipsLocal EventsNew Vehicle Launches
  • FaceBook Best PracticeConnect the dealership vehicle inventory to FaceBook
  • FaceBook Best PracticeCustomized FHTML page
  • FaceBook Best PracticeDealership reviews
  • FaceBook Best PracticeConnect Chat to your FaceBook page
  • FaceBook Best PracticeHomepage with Toolbar call out
  • Social CRMSocial CRM will change your business for the betterConsumer update their own profilesConsumers share information, likes, dislikes and opinionsConsumer tell you exactly how they like to be treated
  • YouTube Statistics#4 Largest Site on the Internet#1 Largest video site on the web100 Million Visitors per Month USA5 Billion Video Streams Every month – 40% of all videos online15 Hours of video uploaded every minuteDid you know: In August 2008, YouTube became the #2 search engines over Yahoo on the web (#1 is Google)
  • YouTube video indexes quickly on search enginesElement of a successful videoTitleDescriptionTagsSelecting categoryDate & Mapping
  • Insider Tools for YouTubeCreate a YouTube ChannelBuild a complete profileAnnotations featureYouTube is a search engine
  • Embed the videosGet more mileage out of the videos your produce by leveraging multi channel distribution WebsiteBlogsFacebookCraigslisteBayTwitter
  • Use YouTube as a SEO toolUpload your videos with complete data
  • Twitter StatisticsTwitter now has 105,779,710 registered users.New users are signing up at the rate of 300,000 per day.180 million unique visitors come to the site every month.Twitter users are, in total, tweeting an average of 55 million tweets a day.Twitter's search engine receives around 600 million search queries per day.Of Twitter's active users, 37 percent use their phone to tweet.
  • Create a custom background to build your brandMicroblog to share links, photos, ideasTweet at least one time per dayRetweet other peoples contentReply often on on people tweetsBe easy to be retweeted 140 Characters shorten that to 120 so people can add comments and there handleLink your twitter to Linkedin and FaceBook
  • Advanced Twitter FeaturesSaved SearchesTrending eventsListsTwitter advanced search feature is a great lead creator
  • Reputation ManagementIncredibly fragile on the age of the Internet
  • Meet Justin Kurtz21-year old junior at Western Michigan UniversityJustin created a Facebook group after his car was illegally towedKurtz is being sued by T&J Towing over a Facebook group he started after his car was towed from the apartment complex. Kurtz claims that the battery was disconnected to disable the car alarm and the parking sticker was scraped off the windshield.
  • 10K people have joined the caused and shared hundreds of personal stories of issues with TJ Towing
  • Best idea
  • Before we end I wanted to add one more thingIt is about changing your mindset to reflect a new way to connect and do business
  • Success is about progress not just results in Social MediaExpecting overnight results is not possible (Time frame should be months or quarters)Measuring the wrong stuff (How many fans)This business will be won in inches
  • Q&A
  • Automotive Social Media Workshop

    1. 1. Social Media <br />
    2. 2. Website<br />
    3. 3.
    4. 4. Big thoughts and small actions make a difference<br />
    5. 5. Things to think about (and do) this year<br />
    6. 6.
    7. 7. Three Things<br />Invest<br />Plan<br />Manage<br />
    8. 8.<br /><br /><br /><br />Feed My Inbox<br />
    9. 9. Connectivity Cycle<br />
    10. 10.
    11. 11. What is it all about?<br />Building Trust<br />Sharing Content<br />Audience Interaction<br />
    12. 12. Personal Pages<br />Business Pages<br />
    13. 13. Like<br />Vs.<br />Much lower opt-in threshold… customer data is already in Facebook<br />
    14. 14.
    15. 15.
    16. 16.
    17. 17.
    18. 18.
    19. 19.
    20. 20.
    21. 21. Recap<br /><ul><li>Like Feature
    22. 22. Community Building
    23. 23. Social CRM</li></li></ul><li>
    24. 24. What is it all about?<br />Create<br />Publish<br />Promote<br />Track<br />
    25. 25.
    26. 26. 82% Marketshare<br />
    27. 27. Increase Mileage<br />
    28. 28. Recap<br /><ul><li> Educate
    29. 29. Enlighten
    30. 30. Entertain</li></li></ul><li>
    31. 31. What is it all about?<br />Connectivity<br />Content Delivery<br />Real-time updating<br />
    32. 32. #1 Tool<br />
    33. 33.
    34. 34.
    35. 35. Recap<br /><ul><li> Content
    36. 36. Context
    37. 37. Conversation</li></li></ul><li>Reputation<br />
    38. 38.
    39. 39. 10,000+ Fans<br />
    40. 40. 92+ Reviews<br />
    41. 41. Recap<br /><ul><li> Community Controls
    42. 42. Plan, Work, Measure, Respond
    43. 43. Never Underestimate Someone</li></li></ul><li>
    44. 44. One More Thing<br />
    45. 45.
    46. 46.
    47. 47. Todd L Smith<br />Chief Executive Officer<br />ActivEngage<br />321-441-7700<br /><br /><br />