Sales Acceleration Summit - This session is now available on demand: http://www.insidesales.com/events/2014/sales-acceleration-summit/jon-miller
In today's marketing world, the stand-out CMOs are the ones who behave like the CEO, the ones who adopt the CEO's holistic, dashboard view of the company. Being able to "talk the talk" — speaking the business language of revenue, profit, and cash — is an increasingly important skill set for CMOs.
But taking that one step further — "walking the walk" to the revenue table — is even more crucial. To do that, you have to embrace analytics and understand why they matter. In this session, learn how to harness those invaluable nuggets of data and leverage the metrics that matter to prove and improve your marketing ROI.