EXHIBITOR2011 - Social Media Marketing 101 - Getting Your Feet Wet

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Jim Redmile is a Marketing and Social Media Specialist at Accuform Signs. Jim recently lectured at EXHIBITOR2011 on starting a social media program, or pitching the idea to your boss from a small business, B2B, niche environment.

Business Technology

Session #303Social Media Marketing 101 – Getting Your Feet Wet Jim Redmile – Marketing and Social Media Specialist – Accuform Signs

Table of Contents ELC #1……………………………………Page 5 ELC #2……………………………………Page 18 ELC #3……………………………………Page 45

ELC #1 Social Media is a viable, useful and necessary tool for marketing: ,[object Object]

It’s about word of mouth,[object Object]

ELC #3 ROI - measured two ways: Indirect: ,[object Object]

Many of us wear several different hats in the marketing department.

Perhaps you’ve been asked to create a social media program, or want to pitch the idea to your boss.

I am one of the lucky ones. I was hired to create and manage an ongoing social media program from scratch,

launched by a supervisor with (at least) minimal CEO buy-in.

My background: ,[object Object],[object Object]

Inside and Outside Sales,[object Object]

Social Media Marketing 101 – Getting Your Feet Wet

ELC #1 - Social Media is a viable, useful and necessary tool to market a product, service or company – and it’s free!*

Social Media ,[object Object],[object Object]

It’s about creating loyalty,[object Object]

Who’s who in social media today ,[object Object],[object Object],[object Object]

Social Media Outlets ,[object Object],[object Object],[object Object]

Social Media Crawlers ,[object Object],[object Object]

ELC #2 - Choosing your platform – what we’re doing

Blog Twitter YouTube LinkedIn Facebook Webinars

Great for organic search,[object Object]

Twitter a blog of 140 characters or less

Twitter ,[object Object],[object Object]

YouTube ,[object Object],[object Object]

Increases the “WOW” factor,[object Object]

Some people just don’t read,[object Object]

LinkedIn ,[object Object],[object Object],[object Object]

Contact others in your field,[object Object]

Facebook ,[object Object],[object Object]

Over 500,000,000 accounts ,[object Object]

Webinars ,[object Object],[object Object]

Creates several forms of searchable content,[object Object]

Creates several forms of searchable content,[object Object],[object Object],[object Object]

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Social media is embraced by all generations and is becoming imperative to keeping employees informed and engaged. When used correctly, social media can be a great research tool, a way to communicate with clients and colleagues, and share knowledge rapidly. Additionally, social media tools like Twitter, LinkedIn, bookmarking tools like Delicious, and blogging can be used by workplace learning professionals in conducting training as well. This session will provide an overview on how to get started using these tools, but also how to effectively use to communicate with clients, colleagues, and training participants. While mobile devices and smartphones like iPhones and Droids have enabled mobile learning, social media is becoming more and more a way to communicate informally to get questions answered, and find out what’s happening around you at any time…and to pass it along to colleagues, friends, and business partners. The intended audience is someone who wants to learn more about social media and is open to adapting to the latest trends in technology. Dr. Price will be discussing how to harness the power of social media to engage learning participants, to spread awareness of your brand, attract potential clients, stay on top of industry news and trends, and share knowledge with your clients and colleagues.

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EXHIBITOR2011 - Social Media Marketing 101 - Getting Your Feet Wet

2. Session #303Social Media Marketing 101 – Getting Your Feet Wet Jim Redmile – Marketing and Social Media Specialist – Accuform Signs

3. Table of Contents ELC #1……………………………………Page 5 ELC #2……………………………………Page 18 ELC #3……………………………………Page 45

5. It’s about educating

6. It’s about creating loyalty

9. Awareness

10. TouchesDirect: SEO

11. Many of us wear several different hats in the marketing department.

12. Perhaps you’ve been asked to create a social media program, or want to pitch the idea to your boss.

13. I am one of the lucky ones. I was hired to create and manage an ongoing social media program from scratch,

14. launched by a supervisor with (at least) minimal CEO buy-in.

15.

16.

17. Management

18.

19. Management

20. Customer Service

21.

22. Social Media Marketing 101 – Getting Your Feet Wet

23. ELC #1 - Social Media is a viable, useful and necessary tool to market a product, service or company – and it’s free!*

24.

25.

26.

27. It’s about educating

28.

29. It’s about educating

30. It’s about creating loyalty

31.

32.

33.

34.

35. Chat rooms

36.

37. Chat rooms

38.

39.

40.

41.

42. Chris Brogan

43.

44. Chris Brogan

45.

46. Chris Brogan

47. Seth Godin

48.

49. Chris Brogan

50. Seth Godin

51.

52. Social Media Outlets

53.

54.

55.

56. Social Media Today

57.

58. Social Media Today

59.

60. Social Media Today

61. Social Media Examiner

62.

63. Social Media Today

64. Social Media Examiner

65.

66. Social Media Today

67. Social Media Examiner

68. iMedia Connection

69.

70. Social Media Today

71. Social Media Examiner

72. iMedia Connection

73.

74.

75.

76.

77. Collecta

78.

79. Collecta

80.

81. ELC #2 - Choosing your platform – what we’re doing

82. Blog Twitter YouTube LinkedIn Facebook Webinars

83.

84.

85. Talk about products

86.

87. Talk about products

88. Great for organic search

89.

90. Talk about products

91. Great for organic search

92.

93. Blogger

94. Twitter a blog of 140 characters or less

95.

96.

97. Hashtags

98.

99. Hashtags

100.

101. Blogger

102. Blogger

103. YouTube

104. YouTube

105.

106.

107. Differentiator

108.

109. Differentiator

110. Increases the “WOW” factor

111.

112.

113. Differentiator

114.

115. Differentiator

116.

117.

118.

119.

120.

121. Contact others in your field

122.

123.

124. Contact others in your field

125. Used by HR

126.

127. Contact others in your field

128. Used by HR

129.

130.

131.

132. Blogger

133. Blogger

134.

135. Profiles vs. Pages

136.

137. Profiles vs. Pages

138. Continuously changing

139.

140. Profiles vs. Pages

141. Continuously changing

142.

143. Webinars

144.

145.

146. Can be interactive

147.

148. Can be interactive

149.

150. Can be interactive

151.

152.

153.

154. Slidesharing

155.

156. Slidesharing

157.

158. Slidesharing

159. Podcast

160.

161. Slidesharing

162. Podcast

163.

164.

165.

166.

167. Digg & Stumbleupon

168.

169. Digg & Stumbleupon

170. Photo sites

171.

172. Digg & Stumbleupon

173. Photo sites

174.

175. Digg & Stumbleupon

176. Photo sites

177. Flickr & Tumblr

178.

179.

180.

181. Guest bloggers

182.

183.

184.

185. Adapt and change

186.

187. Adapt and change

188.

189. Adapt and change

190.

191. Plan Mapping

192.

193.

194. Interdepartmental responsibilities

195.

196.

197.

198.

199. Social media in a niche industry

200.

201.

202. Social media in a niche industry

203.

204. Social media in a niche industry

205.

206. ELC #3 - ROI

207.

208.

209. Awareness

210.

211.

212. Awareness

213. Touches

214.

215. Awareness

216. Touches

217.

218. Awareness

219. Touches

220.

221. Thank You!

222. Appendix www.accuform.comhttp://accuform.blogspot.com http://personalizedandcustomsigns.blogspot.comhttp://twitter.com/Accuform http://www.linkedin.comhttp://www.youtube.com/accuformsignsmanuf http://www.briansolis.comhttp://www.chrisbrogan.com http://www.sethgodin.com/sghttp://www.guykawasaki.com http://alltop.comhttp://mashable.com http://socialmediatoday.comhttp://www.socialmediaexaminer.com http://www.imediaconnection.comhttp://www.allfacebook.comhttp://www.cisco.com/web/mobile/prod/voice/social_miner/index.htmlhttp://collecta.comhttp://www.48ers.comhttp://www.facebook.com/#!/accuformhttp://www.facebook.com/#!/accuformfanshttp://www.facebook.com/press/info.php?statisticshttp://www.slideshare.net

223. Appendix http://www.webinarlistings.comhttp://digg.com/news http://www.stumbleupon.comhttp://www.flickr.com http://www.tumblr.com http://www.epromos.com/education/calendarshttp://www.btobonline.com/#seenit http://www.opm.gov/Operating_Status_Schedules/fedhol/2010.asp http://bacchusgamma.org/events.asp http://www.thesocialcmo.com/blog/2010/10/b2c-vs-b2b-marketing-do-the-differences-really-matter http://www.skylinetradeshowtips.com/how-to-use-social-media-more-effectively-in-trade-show-marketing http://nymag.com/news/media/15971/

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