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Social proof yourself in less than an hour a week

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Having an online social media profile is simply not enough when networking professionally online. You also need to social proof yourself by showcasing who you are without being too “in your face”.

Social proofing yourself is the act of sharing information online which people in your network find useful and interact with. This activity then creates a picture in people’s mind about the type of person (or business) you are which helps you build credibility.

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Social proof yourself in less than an hour a week

  1. 1. vanguardvisions.com.au Social proof yourself in less than an hour a week Digital Horizons: Small, Medium or Large? Allison Miller allison@vanguardvisions.com.au Polaris Centre - 2 December 2015
  2. 2. Polaris and me (Freelance) Facilitator, writer and presenter
  3. 3. CC-BY Image: social proof by Jurgen Appelo – https://www.flickr.com/photos/jurgenappelo/10867592824 Have a clear vision What is social proofing? The act of sharing information online which people in your network find useful and interact with. That’s you
  4. 4. CC-By Image: Pictofigo - https://commons.wikimedia.org/wiki/File:Pictofigo_-_Idea.png Have a clear vision Have a clear idea about how you want to social proof yourself Position yourself as an ‘expert’ or ‘guru’ in your area of expertise or as someone who can be trusted to do what they say they can do
  5. 5. CC0 Public Domain image by geralt – https://pixabay.com/en/info-information-tips-icon-support-553635/ Have a clear vision Turn perception into an easy web search to bring useful information to you
  6. 6. CC-By Image: Hootsuite http://photozou.jp/photo/show/124201/35802467 Have a clear vision Scheduling the useful information to social proof yourself P
  7. 7. Have a clear vision Tracking your social proofing to know what works and what doesn’t
  8. 8. CC-By Image: Social Network Analysis - https://en.wikipedia.org/wiki/Social_network_analysis Get ahead - build your street cred Read more at: bit.ly/Sept15NBB
  9. 9. Slides available at slideshare.net/vanguardvisions
  10. 10. vanguardvisions.com.au Allison Miller 0400 732 270 allison@vanguardvisions.com.au vanguardvisions.com.au twitter.com/theother66 facebook.com/digitalcapability linkedin.com/in/theother66

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