Many thanks to:
Growth Hacking Meetup
- Activation Episode 2
How do I
activate users?
Activation is when visitors
do what you’ve decided
beforehand they should do,
when they take an action
which furthers your...
Possible Activation Goals
Get their email address
Get them to create an account
Get them to read something
Get them to com...
Landing Pages
It’s a page you create within
your product to direct people
toward certain campaigns
Landing Page Characteristics
Limited
Navigation
Single call
to action
Congruous
Language
The Launch Page
(or “coming soon” page)
Use it to get traffic
(not just activations)
The headline
and subhead

is everything
Emotional
imagery is
a must
Don’t let
the list grow cold
Post your launch page to
betali.st and erlibird.com
For a quick result
Landing Page

Launch Page
Good Copywriting
•

The headline should mention
your unique value proposition

The Headline should
mention your unique VP
Long copywriting is good
for expensive items.
Short copywriting is good
for less expensive items.
Different audiences
respond differently
to certain words
Social proof
= Copywriting
Don’t forget
the Microcopy
Confused visitors won’t
do what you want
Great Examples of Calls to Action
Leave nothing to
their imagination
Tell them what you want
Onboarding:
http://slidesha.re/1eT2ffm
Gamification Examples
Gamification can cause someone
to complete actions they
normally wouldn’t complete.
Progress
Awards
Leaderboard
Pricing Strategies
Perfect Price Discrimination
Multiple Tiers
Options give people
confidence to buy
Suggestive Tier Naming
Names like “Bronze, Gold, etc”
don’t really help customers decide
Free Trials, Discount Codes, etc.
Bundling
You are Welcome to Join the Adventure
hey@thefamily.co
"Les secrets de l'Onboarding" par Oussama Ammar
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"Les secrets de l'Onboarding" par Oussama Ammar

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- Va plus loin et apprends à exploiter pleinement tes idées avec Koudetat ! http://bit.ly/1DOXwJD
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=VfvVi79LquQ

Dans cette présentation, Oussama t'offre toutes les clés pour réussir ton onboarding sur ta page et convertir tes utilisateurs. Mots d'ordre: Activation, Rétention, Acquisition !

- Travailler son activation et sa rétention avant de faire de l'acquisition. S'assurer que les gens qui arrivent sur ta landing page s'inscrivent et utilisent le produit.
- Sois dur avec toi-même. S'imposer des objectifs exigeants te pousse à être le meilleur.
- Bien penser ce qu'on veut soutirer de ses utilisateurs. Les leviers d'activation doivent être pertinents en rapport à ta stratégie.
- Une landing page doit limiter la navigation, avoir un seul "call to action", et un langage adapté.
- Personne ne lit en ligne. Optimiser les titres pour qu'ils communiquent la value proposition.
- La gamification est un moyen d'emmener une personne à compléter une action à travers le jeu qu'elle n'aurais pas fait autrement.
- Regarder les techniques de pricing pour convertir plus. Offrir plus d'options met en confiance les clients potentiels.
- Créer une relation intime avec ses utilisateurs !

- Va plus loin et apprends à exploiter pleinement tes idées avec Koudetat ! http://bit.ly/1DOXwJD
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: Youtube: https://www.youtube.com/watch?v=VfvVi79LquQ

Published in: Education, Business, Technology

"Les secrets de l'Onboarding" par Oussama Ammar

  1. 1. Many thanks to:
  2. 2. Growth Hacking Meetup - Activation Episode 2
  3. 3. How do I activate users?
  4. 4. Activation is when visitors do what you’ve decided beforehand they should do, when they take an action which furthers your goals.
  5. 5. Possible Activation Goals Get their email address Get them to create an account Get them to read something Get them to comment on something Get them to share something Get them to buy something Get them to fill out something Get them to watch something Get them to interact with someone And many more
  6. 6. Landing Pages It’s a page you create within your product to direct people toward certain campaigns
  7. 7. Landing Page Characteristics
  8. 8. Limited Navigation
  9. 9. Single call to action
  10. 10. Congruous Language
  11. 11. The Launch Page (or “coming soon” page)
  12. 12. Use it to get traffic (not just activations)
  13. 13. The headline and subhead is everything
  14. 14. Emotional imagery is a must
  15. 15. Don’t let the list grow cold
  16. 16. Post your launch page to betali.st and erlibird.com
  17. 17. For a quick result Landing Page Launch Page
  18. 18. Good Copywriting
  19. 19. • The headline should mention your unique value proposition The Headline should mention your unique VP
  20. 20. Long copywriting is good for expensive items. Short copywriting is good for less expensive items.
  21. 21. Different audiences respond differently to certain words
  22. 22. Social proof = Copywriting
  23. 23. Don’t forget the Microcopy Confused visitors won’t do what you want
  24. 24. Great Examples of Calls to Action
  25. 25. Leave nothing to their imagination Tell them what you want
  26. 26. Onboarding: http://slidesha.re/1eT2ffm
  27. 27. Gamification Examples
  28. 28. Gamification can cause someone to complete actions they normally wouldn’t complete.
  29. 29. Progress
  30. 30. Awards
  31. 31. Leaderboard
  32. 32. Pricing Strategies
  33. 33. Perfect Price Discrimination
  34. 34. Multiple Tiers Options give people confidence to buy
  35. 35. Suggestive Tier Naming Names like “Bronze, Gold, etc” don’t really help customers decide
  36. 36. Free Trials, Discount Codes, etc.
  37. 37. Bundling
  38. 38. You are Welcome to Join the Adventure hey@thefamily.co

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