Building a design culture from day one
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By Sasha Prokhorova (https://www.linkedin.com/in/alexandraprokhorova/), Product Design Manager at Algolia (https://www.algolia.com/)
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Krish subramanian building & scaling a subscription business
Wouldn’t it be great if, instead of having to fight, hunt, and practically beg for each new sale, you could set up a business in such a way that all your customers paid you regularly, time and time again? Well, you can—that’s the beauty of offering a subscription service.
The subscription business model has grown hugely in popularity in recent years. Covering everything from music to meals, it seems like there is a subscription service for just about anything. But what are the do’s and the don’ts in B2B and B2C subscription based models?
To answer these questions, invited the incredible Krish Subramanian, Co-Founder and CEO of Chargebee, who joined us at The Family to share his expertise around subscription models!
Krish started Chargebee with three of his friends in a room in one of their apartments in Chennai, India in June 2011. Now they have 10,000 customers.
He shared some amazing insights into the B2B subscription world and how he had to continue to define Chargebee's product roadmap as they were trying to build a valuable billing system for the modern business users.
Video: https://youtu.be/1o16Ki041ts
How To Scale Your Product Through Experimentation w/ Milena Court, Product Ma...
A detrimental mistake many startups do is neglecting product experimentation. They focus mainly on experimentation in marketing - optimising ads, copy, creatives, landing pages - because it's relatively easy to do. But this kind of negligence is extremely damaging for your success!
But why don't more startups do this then?
EARLY-STAGE - Specific challenges:
-No budget: “proper” testing tools quite expensive
-Little data to play with
-Not sure what to experiment on / what moves the metrics
massively?
-No time; need to focus on the business
GROWTH STAGE - Specific challenges:
-More budget now, but limited by free tools
-More data about what's happening but not really sure why it's
happening
-So many ideas and opportunities, how to prioritise?
SCALING STAGE - Specific challenges:
-All tools in place, but now constrained by tech time: experiments
need to be “bigger” to have impact + are competing with other
projects
-Harder to experiment with the core product, the company is
branching out on other products
-Experimentation becomes scarier: more users, more to lose,
users get used to things being a certain way (“Why did they
change the UI again?”)
Milena Court, Product Manager in the Growth Squad at Tails.com, joined us at The Family to share her incredible expertise and explain how to overcome the above challenges!
Prioritising Everything: Making Decisions When Nothing Makes Sense w/ John Si...
The convention in startupland is that moving fast, putting in the energy, time and work are the guiding principles that yield results - and ultimately growth. While these are key factors in how we prioritise experiments and make decisions, there's one element missing - direction. What's often ignored in the prioritisation process are the vectors of velocity, momentum, and lift as they relate to how we decide what to do next.
Choosing the 'right' thing to experiment on
-Litmus tests for understanding the health of users
-Strategies for product scoping, and growth
-Arriving to the right metrics
Being comfortable with change
-Knowing team and what brings them energy
-The evolution of processes over time
-Growing product, team, culture, and community in flux
Coming to conclusions and the next choice
-Reflection and retrospectives
-Learning to say "No" or, "Not right now"
-Picking the next thing to work/experiment on
John Sirisuth, Head of Growth at OurPath, joined us at The Family to share his early insights on leading Growth, prioritising experiments, and creating a company culture where Growth is all-hands-on-deck.
Product development during hypergrowth
By Akarsh Sanghi, Product @N26
New customer insights, critical bugs, compliance requirements, and legal questions might affect the roadmap, but product people must continue to meet customers’ needs and push the company forward.
How does one prepare for these ever-changing scenarios during hypergrowth?
Let’s go over some insights that come from doing product at N26 over the last ~2 years :)
Generating customer satisfaction
By Vincent Degove (www.linkedin.com/in/vincent-degove-40514894), ex-Head of Customer Services at Trainline (www.thetrainline.com)
Trainline is well-recognized as a company that changed the approach to customer service. They answer quickly & precisely. The customer experience is at the heart of their business.
Vincent worked for more than 4 years in Trainline’s (ex-Capitaine Train) customer services department and gives us insights about how to set up a tremendous customer-oriented infrastructure.
My job as a growth company CEO
By Jeff Maggioncalda, CEO of Coursera
Jeff's background is phenomenal. Before joining Coursera as CEO two years ago, he co-founded Financial Engines, one of the biggest & hottest fintech companies in Silicon Valley at the time, together with the Nobel Prize in Economics winner Bill Sharpe; he then sold it for… $3B 勞
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