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Apprendre à penser comme un journaliste
This document provides tips for entrepreneurs on how to think like journalists in order to tell their business vision and story. It recommends entrepreneurs define their own story by focusing on their history, passion, inspiration for founding the business, social issues addressed, and what makes them different. A framework is presented for crafting key messages about the business, operating philosophy, achievements to date, products/services, and role in society. Interview tips include preparing key messages and an ideal headline, driving the conversation, and avoiding jargon or fake stories. The goal is for entrepreneurs to share their bigger vision beyond just products or services.
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Apprendre à penser comme un journaliste
- 1. HOW TO THINKLIKE A JOURNALIST? The first steps to tell the vision beyond your product
- 2. EMEA PR Manager PR& Comms Senior Comms consultant BACKGROUND
- 3. The Media (finally)showcase Women Entrepreneurs
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- 5. ENTREPRENEURS’ BIAIS ABOUTJOURNALISTS Don’t get technical issueLooking for drama 🕵♀ 🛠 🦄 Misrepresent reality
- 6. JOURNALISTS’ BIAIS ABOUTENTREPRENEURS Hide the truthWithhold information 🙅 👀 ⌛ Market themselves for short-term interest
- 7. JOURNALISTS’ EXPECTATIONS Information &Angle Data & Facts Controversy (or conflict) Compelling stories
- 8. JOURNALISTS’ CONSTRAINTS Media competition Racingagainst time 🏃🏻♀ 🏆
- 9. 1. Friendliness isnot friendship 2. ‘Off the record’ doesn’t exist 3. Journalists turn over 4. Don’t underestimate youth KEEPING IN MIND
- 10. DEFINING YOUR OWNSTORY! 🍿
- 11. YOUR BUSINESS’ VISIONIS BIGGER THAN ITS PRODUCT
- 12. What is yourhistory and experience Where comes from the passion for what you’re doing What inspired you to found your online business What are the bigger social issues you’re tackling Why what you’re doing is different What is special about you (and your cofounder(s)) TO BEGIN WITH - ASK YOURSELF: YES YES YES YES YES YES ✔ ✔ ✔ ✔ ✔ ✔
- 13. A FRAMEWORK Write downthese key messages “What we are” - your business in 100 words “Our operating philosophy" - your company style “How I got here” - what you achieved to date “What I do” - what does the business look like “Our role in society” – the bigger social issue YES YES YES YES YES YES ✔ ✔ ✔ ✔ ✔
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- 16. DO’S 1. Write downyour key messages 2. Stay true to yourself <3 3. Think about your dreamed headline 4. Step into your customers’ shoes
- 17. DON’TS 1. Use jargon 2.Create a fake story or figures 3. Think with only the media in mind 4. Disperse yourself, try to PR your business instead of focusing on your business
- 18. 🔥💖 🔥 INTERVIEWS TIPS &TRICKS
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- 20. 1. Work onyour key messages (facts, figures, examples, anecdotes) 2. Write your ideal headline 3. Assert your main angle from the beginning 4. Drive the conversation and keep your main messages in mind 5. Watch your non-verbal behavior (diction, speed, look, silence…) 6. Ask for clarity
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- 22. 1. Disperse yourself,share too many details 2. Use jargon 3. Keep on talking when you already replied 4. Wait for the “ideal” question to tell your key messages 5. Create fake figures/stories
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