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10 Engineering Lessons Moving From a Startup To a Global Scaleup by Paul Schulz, CPTO @Perkbox


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By Paul Schulz (

We are super excited to welcome mastermind Paul Schulz CPTO at Perkbox, ex-Head of Mobile Technology at Yahoo!, at The Family, who shared with us 10 engineering lessons moving from a startup to a rapidly growing global scale-up.

Paul has over 27 years of experience in the tech industry, 17 of which have been as a CTO. He has worked for companies such as Nokia, Yahoo! and also created an industry-leading Open Source video advertising product called Open Video Ads, acquired by JWPlayer. Most recently, he has been operating as CTO for very early stage tech companies in London.

Successful ventures move rapidly from the state of startup to scale-up. Often, founders neglect to prepare technically for the scaling phase when building a business in the early days. The mistakes made early on can severely limit the ability of a company to meet demand and grow rapidly during the most critical time of its life.

Paul shared his incredible experiences in helping ventures move from start-up to scale-up.

At Perkbox, he helped the Product and Engineering team grow from a small team creating and supporting one product for one market, to a larger team developing four products across 3 markets.

Perkbox is Europe’s fastest-growing employee experience platform aimed to enrich employees’ experiences. They have helped over 600’000 employees and some of their customers include Deliveroo, OpenTable, NHS, Wasabi,, and so on!

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10 Engineering Lessons Moving From a Startup To a Global Scaleup by Paul Schulz, CPTO @Perkbox

  1. 1. 10 Engineering Lessons in Scaling Paul Schulz, CTPO
  2. 2. A little bit about me …
  3. 3. Shifting expectations Work and personal lives are integrated; wellness is paramount Introducing the era of employee experience Changing demographics By 2025, millennials will make up 75% of the global workforce As ever, great customer experiences starts with great employee experiences
  4. 4. Our leadership team Our awards Trusted by Our creds Global leader 8,000+ customers across 3 countries 289 employees across 4 offices Backed by investors & founders behind
  5. 5. A bit about our tech …
  6. 6. One Platform, One Code Base, One App -> Unified Experience PerksGO | Perks | Reward & Recognition | Perkbox HQ Our One App approach means that should you decide to launch Reward, Recognition or Insights, employees will get a single unified experience instead of multiple apps MULTI-APP EXAMPLE ONE APP APPROACH
  7. 7. A small part of our tech stack
  8. 8. About our P&E team …
  9. 9. Our Product & Engineering Tribes ● 7 Tribes - 16 Squads ● Around 102 heads split across Product, Engineering and Partnerships ● 4 main guilds - mobile, front-end, back-end, design ● Nearly all in London
  10. 10. The 10 Lessons
  11. 11. Scaling is very tough! (everything is magnified) 1
  12. 12. Think global not local day 1 2
  13. 13. Tool up as you go (and monitor everything) 3
  14. 14. Value Architecture (and Architects) 4
  15. 15. Start with DevOps 5
  16. 16. It really is about the data as you scale 6
  17. 17. Trust and autonomy is core 7
  18. 18. Scale with leadership focused on culture (people, technical, thought) 8
  19. 19. Measure and Monitor your Growth Efficiency 9
  20. 20. It’s always about the Employee Experience 10
  21. 21. Thank you!