2. ARTIST/TRACK
• The artist who I am choosing to be in my music video is Ali/Alz worldwide and he is
going to be performing his very own track called ‘’memories’’. The song is about his
past and what he’s been through to get to where he is.
3. THE PURPOSE
• The reason I chose to do a music video for the artist is to get him more exposure
and to also promote the music that he makes. This will also be part of my portfolio
for when I present to university and show my abilities in creating a music video with
the use of effects.
4. IDEA OF THE MUSIC VIDEO
• The idea which I have for the music video will interlink with lyrics of the song as its
telling a story of the artists past. The ideas that I came up with for the music video
was that the artists could be in one location and singing his song, my other idea was
that he could be in different locations when rapping and the last idea which I had
chosen is for the artist to be in all the locations that he speaks about so that he can
revisit each memory. There is going to be effects added in during the editing
process with lettering and design to make the video stand out more.
5. TARGET AUDIENCE
• The target audience for the music video which I will be making will be around 16-21,
because they would be able to relate to more of the song because it will be on a
street kid going through a lot of troubles.
7. TALENT AND CREW
• In my music video we are going to need only the artist in the music video as this is
him only featuring in the track. He will be going ot different locations revisiting his
past, walking down roads he used to walk down, schools he used to go to and the
house he used to live in.
• We are going to have a cameraman, producer and a director on the set at all times.