DJ Delirious is a house music DJ signed to Ministry of Sound. His target audience is ages 14-25 who enjoy clubbing and dancing. The music video pitch proposes following four dancers who are constantly told they cannot dance in various settings. They eventually find a secret location set up by DJ Delirious where people can freely dance to his new song "Boogie 2nite". Scenes will be filmed at a dance club, school, park, church and secret location to tell the narrative.

1. MUSIC VIDEO PITCH
(DJ DELIRIOUS)

2. Ideology and Target Audience...
• The name of our artist is called DJ DELIRIOUS.
• He is signed to Ministry of Sound who are an independent label and
only sign dance music artists like Benny Bennassi and Eric Prydz.
• Ideology- He is a House music DJ and this is his first single. He
believes that music brings people together and that is why he
makes the music he does just to make people happy and give
people something to dance to on a great night out.
• Target Audience- His target audience is male and female from ages
14-25. Most of these people will be club goers or have a creative a
free lifestyle. A majority of them will also be dancers (mainly street
dance, freestyle and breakdancing). He made his first single to give
people something to dance to and that’s why we are doing a dance
related music video to illustrate the song.

3. Narrative…
• The title of the song we have chosen is called Boogie 2nite by Bootie Luv. It is a House/Dance
genre.
• The theme of the music video will be dance and it will show four different people looking for
a place they can dance because everywhere else they are they just aren’t allowed to express
themselves and dance.
• The video will begin by showing the different dancers in different places and as they go about
their lives on a daily basis, they begin to see a logo of DJ DELIRIOUS everywhere they go. As
they see this sign they will be shown trying to dance in a place where they are not supposed
to. One of the dancers will start to move jerkily in her seat at church, and she gets told off by
the pastor and will be sent out. Another dancer will try to dance in a ballet/contemporary
dance lesson but she break out into street dance and then get sent out. Similarly, another
dancer will be at football practice and whilst kicking a ball he can’t control himself and just
breaks out and starts dancing and he is abandoned by his team players. The last dancer will
be in a lesson and whilst the teacher is teaching he starts twitching uncontrollably, and he
suddenly starts breaks into his style of dancing. In between these shots, the dancers will be
shown going about their business but they will see the logo of DJ DELIRIOUS everywhere
they go. Eventually when they get thrown out of the places they are supposed to be they
start to search for the place DJ DELIRIOUS is for a place they can ‘boogie’ as the lyrics of the
song says. They will eventually meet in a secret location set up by DJ DELIRIOUS and in this
scene the dancers will be met by other various people just like them looking for a place to
‘boogie’.

4. The location we are going to be shooting at are as
follows:
• Outside a dance club/studio
• Inside the dance studio at school
• At a park
• Inside and outside a church
• The secret location will be a car park somewhere
near the school.
• The club scene will be the drama hall at school
but the lighting will be set up to look like a club
scene.
• A football pitch.

5. Costume pictures...
The contemporary dancers
The female street
dancer.
The DJ
One of the street A hip hop dancer
dancers

6. Application of Goodwin’s theory….
We have used some of Goodwin’s theory within our music video.
• Firstly, at the beginning we are going to have a relationship between the lyrics and
the actions when the lyrics say ‘grab your keys get your coat’, the first dancer is
going to grab her keys and get her coat as she leaves her house.
• Secondly, there are going to be genre characteristics of a House music video like
the bright, speedy lights used in a club scene of a House music video, We are also
going to include a club scene. The absence of a DJ throughout a House music video
until the end is also going to be a present in our video because, it is a genre
characteristic of a House music video.
• Thirdly, we will have an intertextual reference to MC Hammer because it is a dance
video .
• We will have logos of the which will have the name DJ DELIRIOUS on it. This is
because of the demand of the record label to have recurring motifs across the
whole video so the audience will get used to his name because DJ DELIRIOUS
won’t be present in the whole video just at the end.
• There will be no voyeuristic treatment of the female body, nor will there be a
notion of looking.

7. Why we decided on this concept...
• We decided to do the dance/house concept because not
only did we think that it would be fun to do, but also
because we have limited editing knowledge and didn't
want to do a music video with so much complexity.
• We came to the conclusion of our video being about
finding a place to ‘boogie’ as the characters in our video
are constantly being told to stop dancing or getting in
trouble for dancing.
• The fact that this is a dance song made us incorporate
dance in our music video as it wouldn’t be a typical
dance music video if there was an aspect of dance in the
music video.

8. How will our concept appeal to our
target audience...
• Our concept will appeal to our target audience of
males and females from ages 14-25 as they are
young and are looking to have a good time with
music that they can really dance and relate to.
• This concept will appeal to our target audience
because as it is for both sexes, everyone can have
a good time. The search for a place to let loose,
the longing of wanting to dance and being
uninhibited will appeal to our target audience as
they just want to be free.

9. How will it ‘fit’ into the music
industry...
• Our music video will fit into the music industry
because of recent, this type of music has been
getting more popular as some of the biggest
names in the industry has been making their
music in this style.
• Though our music video may not fit into the
typical image of what the music industry expects,
it will definitely ease in as everyone wants to
have a good time as well as make a profit too.