The Impact Of Social Media Marketing On Automotive SEO


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Digital marketing, social media marketing, small business SEO and web design services in Marlborough, MA at Not sure how to get more out of your social media marketing? Contact Wikimotive for a free evaluation of your social media strategy and advice on how you can improve.

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The Impact Of Social Media Marketing On Automotive SEO

  1. 1. The Impact Of Social Media Marketing On Automotive SEO
  2. 2. I think everyone can agree, at this point, that social media activity has aserious and measurable impact on search engine results.Search engines may use this social network information differently but noone can deny that it is having a significant effect on automotive SEO.
  3. 3. Let’s start with Facebook shares, all the way back in July 2011Rand Fishkin did a study which found that there was a high degree ofcorrelation between Facebook likes and higher search engine rankings.What he wrote says it better than I ever could “Pages that earntweets + Facebook shares also correlate well with earning links, and senddirect traffic on their own – ignoring these services at this point seemsfoolish.”
  4. 4. I’m going to switch over and talk about Bing for a moment.I know they’re not the popular topic but they are still gaining market shareand could be somewhat relevant soon with the new advertising push andimprovements to their product.
  5. 5. Bing pulls directly from social sharing results to determine ranking ontheir SERPs.Bing calls this process “collective IQ” which sounds a little too dystopiansic-fi for my liking, but what it means is that things that are popular onFacebook in general, not just among your friends, will rank moreprominently. So the better your reach on Facebook specifically the betterBing will rank you.
  6. 6. • Social signals that search engines follow don’t always lead to a permanent result.• This isn’t all bad though, what you can do is use social media to promote a landing page for a limited time promotion and receive a huge boost of traffic and exposure as well as an SEO boost while the promotion runs.
  7. 7. Social review sites like Yelp and Google Places tend to fall through thecracks when it comes to talking about Social, but those sites are socialnetwork, they are quite large and can have major impacts on yourbusiness.• The major benefit to getting positive reviews on sites like this is better local search ranking.• It is important to get positive reviews from authoritative or influential individuals.
  8. 8. • SEO is all about achieving organic rankings that will last long term and drive relevant traffic to your site.• Social media sharing is now another way to accomplish this goal other than link building and content creation.
  9. 9. Why wouldn’t you jump all over this opportunity to drive more traffic,rank better in search, and at the same time increase brand awarenessand brand loyalty. Social media is a no-brainer.
  10. 10. • Not sure how to get more out of your social media marketing?• Would you love to use your social media to augment your SEO but you just can’t seem to get the engagement you need?Contact Wikimotive for a free evaluation of your social media strategyand advice on how you can improve.
  11. 11. Contact Timothy Martell Twitter Facebook EmailAbout WikimotiveWikimotive is dedicated to providing the latest automotive SEO, Social MediaMarketing, Facebook Marketing, Search Engine optimization techniques and onlinemarketing best practices and services. Wikimotive was conceptualized in 2009 andfounded the following year by its President, Timothy Martell. Beginning as a SearchEngine Optimization service focused on the automotive industry, Wikimotive hasgrown quickly; now servicing numerous verticals and providing a broad range of digitalmarketing services to its clients. Wikimotive’s mission is to provide comprehensivedigital marketing solutions to auto dealerships and businesses of all sizes.Wikimotive’s slogan is, “No Contracts, No Commitments, Just Results.” At Wikimotivewe do not want to provide clients with only the expected results.