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Sales Team Pres - Sept 15
- 1. 1www.amplicon.com The New Amplicon Blog! A New Initiative to Generate Sales and Web Traffic. By Josh McCarthy Marketing Assistant
- 2. 2www.amplicon.com Online Journalism and UGC Bournemouth University, Marcomms, 2014
- 3. 3www.amplicon.com Online Journalism and UGC How to connect? Bournemouth University, Marcomms, 2014
- 4. 4www.amplicon.com What’s The Point? Brief understanding of potential products. Another release strategy for new and featured products. Can review against competitor products and what they are doing in the current market. More company exposure. With information coming from a technician it will have the added trust factor that the content is actually genuine! Surveys show that people prefer to trust those companies more, who tend to engage in blogging.
- 5. 5www.amplicon.com What’s the effect? One-on-One Communications & Support Public Relations Improvement Accessible to Public Search Engine Marketing
- 6. 6www.amplicon.com Examples of Good Technology Blog Sites • IT Business Edge • The Verge • Mashable • Gizmodo • ZDNet (CNET)
- 7. 7www.amplicon.com How Will The Blog Help Sales + Sales Engineers? • Opinionated articles will help make decisions • Honest, Non-Bias Opinions + Decisions = Sales!! • Website Traffic + Brand Awareness = Sales!! • This example shows a £780 sale purely based on the single core and multi core CPU scores on the new iPhone 6s. • Through forming opinions as well as giving technical information, the reader has made his decision to purchase the product. • When he received the product he formed his own opinion about what was said originally and then relayed his thoughts back. Thus creating a one on one communication line. “A geekbench score shows that the iPhone 6s has a single-core score of 2287 and a multi-core score of 4293. The iPhone 6s is also benchmarked against several other iPhone and iPad models. From this it could be seen that these phones are two of the fastest smartphones around.” Response: “So I decided to purchase one and boy I wasn’t disappointed, The new A9 Processor is super quick and helps me complete everyday tasks quicker than I have ever been able too and some of the new features make navigating the UI much simpler and smoother.” (Mac Rumours, 2015).
- 8. 8www.amplicon.com My Own Blog! • Recently set up my own blog on WordPress! • A basic tech blog with a release once a week, covering the latest news from Apple, Android, Google etc. • Top 5’s, Opinions, First Looks, Early Reviews, Comparisons. • WordPress – basic site used to write blogs and build basic websites, seamlessly intertwines the blogs into the webpage if you choose too.
- 9. 9www.amplicon.com Are our competitors in on the act? IPC Data Comms T&C
- 10. 10www.amplicon.com Process of Writing a Technology Blog
- 11. 11www.amplicon.com How to Write a Technology Blog! Determine your motivation: Is it a: - Hobby - Expert Opinion - Money Earning Opportunity Try and plan as much content as possible. Write about product quality, its uses, where it’s most suited, is it part of a series of products or not, what are the additional benefits to this product compared to the rest? Keep it fairly short. Any external material use must be sourced in the blog too! Set the tone! - Blogs are casual, opinionated authored articles. - Although you are experts, don’t use lots of technical terminology,
- 12. 12www.amplicon.com Distribution Channels • Corporate News Site • International News Site • Bi-Monthly Newsletter • Social Media • Current Magazine we advertise in (IET, etc) There is also the potential to target other areas too • Tech Magazines (The Verge, etc) • Standard Blogging sites (Such as Wordpress or Blogger, etc) • Social Media Sites – The likes of linked in, they have specific blog sections on their site that can be shared around.
- 13. 13www.amplicon.com Goals of Writing a Technology Blog - For the Customer! Save the reader time Inspire them to create new ideas Allow them to feedback, you don’t have a blog without them! Getting informed by an industry expert, information they can trust!
- 14. 14www.amplicon.com Goals of Writing a Technology Blog – For Amplicon! • Increase SEO, SEM (Traffic Generation = Brand Awareness, Higher Google Search Rankings) • Customer Interaction – Building Relationships, Trust • Generate Sales Leads – Read the blog - Get Informed - Make a decision – Contact salesperson – Place Order
- 15. 15www.amplicon.com What’s Next? • Meet Monday or Wednesday (5th/7th October) • Fill out ideas form • Discuss and decide on the topics for the first 4 blogs Aiming for November Release!! With Weekly Releases on a Wednesday
Editor's Notes
- Good Morning and Welcome, Today I have given the chance to talk to you about ways we can increase Amplicons brand awareness, traffic generation and sales leads. One way I believe this to be possible is through setting up a blog on our corporate site. This is the subject I will be talking to you about today.
- Online Journalism and UGC are becoming ever increasingly popular in the web 2.0 culture. Definitions! UGC – Any material created and uploaded to the internet by a non media professional. We can use this method of non professional uploading as its easy, widely used and lots of people have access to it. Read list 1-6
- The skills and Knowledge you already have of customer interaction in your calls should be the basis of how you construct your blog. Read sentence from each box and link to Amplicon.
- So why create a blog? It gives the reader a brief understanding of the products as well as being a different release strategy for new and featured products. The blog platform also gives you the opportunity to review, compare and contrast competitors products. More over it gives the company a new angle of exposure and with the information coming from you, the technician gives the content a form of validity that the readers can trust. Finally, surveys show that people prefer to trusty companies who engage in blogging. If their not a genuine company why would they communicate that way.
- One on one – Creates interaction between you and the reader, allowing them to ask queries about the product or topic and because of this interaction it create a mutual understanding between the two. PR Improvement – You cannot promote and campaign the brand from business to business, so it is a great way to promote the brand, company and products all in one area. Accessible to Public – readers do not want memberships or complicated sign ups, all they want to do is click, open, read and get informed. Its that simple. Direct Support – you can ask questions and queries you may have in the comments section. We can help through our live online support chat, over the telephone or via email. Search Engine Marketing – it’s a suitable way to gain organic web traffic and to communicate in a direct way with the reader.
- Verge, Mashable, Gizmodo, ZDNet are your everyday technology blog sites. These are mainly for the latest consumer tech and not really for specialist equipment. However it’s a market we could potentially target in the future as this blog site wont just be about the newest and latest products Amplicon are selling, I want to be able to understand and use some experiences and knowledge you guys have that we may not know about, that you might do outside of work that you could talk about. However one industry blog I did find was this one: IT Business Edge, as you can see from the image they have 5 Posts Per Day, One from an each different person on a completely different topic, this then keeps the user interested and intrigued due to sheer amount of choice.
- Recently, I started writing my own blog on WordPress, I currently have 2 blogs live and a third is in progress. I try to release a blog once a week or in line with announcements (such as the one I'm working on now, I'm waiting to release it when the iPhone 6s is announced. Due to more people searching for iPhone 6 related content, therefore generating more interest. I write a very simple tech blog that includes opinions, first looks, product overviews and comparisons. Mainly targeting Apple, Android and Google products but looking to increase different types of subjects.
- Current competitors who run a blog section on their site. Currently behind the run of the mill. This is additional website traffic that these companies are gaining instead of us. We at Amplicon want to be setting the industry standard not having to play catch up.
- Determine Motivation Plan what your going to write about, make it informative but give it bags of personality. I know you guys have tight schedules and minute targets to reach but try and have a decent number of ideas to write about and release. A consistent flow of posts keeps audience numbers up and interested. Write about product quality, its uses, where it would be best used/suited, any potential drawbacks, are there any additional benefits to this product compared to others Keep it fairly short, readers get bored if content drags on. Effective blog posts are between a page and a page and a half as well as including pictures and videos with bags of personality and opinions.
- For the blog site we would be looking at 1 post per week. As previously mentioned; consistency is key to a successful blog. It doesn’t matter if we only put out one post per week. As long as we keep the reader informed that we will be posting every Wednesday for example, they will then know to come and look every Thursday to see the post. The initial distribution of the blog will be on it’s own page on the corporate site and the international sites. We can then post links to the blog site on our LinkedIn, Google+ and Twitter sites. We also have the luxury of using our bi-monthly newsletter to get the site noticed and to generate traffic as well as using our advertising space in magazines such as IET, The Engineer and Engineering Weekly. Dependent on the success of the blog I would like to then maybe try and use more consumer targeted sites such as WordPress or Blogger for blogs that have a more consumer feel or for SME’S and start up business’s. Furthermore an interesting fact I found out, LinkedIn drives more traffic to B2B blogs and sites. 90% of social traffic is driven by the big three, with over half coming from LinkedIn.
- What do we want to achieve when writing a blog? Save the reader time - they want to read the blog and get informed so they can make an informed decision. Inspire yourself and the readers to create new ideas Create fresh, new, stimulating content every time You need top allow audience feedback, you don’t have a blog without them.
- So our plan following this presentation is to meet next week and discuss the ideas that you have come up with. I will hand out a ideas form and if you fill it out and bring it to the meeting I would be very grateful. At this meeting we will decide on the best topics to be put forward, that could go into one of the first 4 posts. WE AIM TO LAUNCH THE SITE AND FIRST BLOG ON THE 4TH NOVEMBER, WITH WEEKLY WEDNESDAY RELEASES OF BLOGS MOVING FORWARD.
- Many thanks for listening this morning guys, I hope this was engaging and informative enough for you? I now open out for any questions you may have.